Email marketing is one of the most powerful and effective forms of marketing today. It is quick to deploy, offers immediate and highly-measurable results, enables advanced segmentation and personalization, and delivers a high return on investment.

However, achieving maximum results from your HTML email requires experience and expertise. Simple mistakes in the implementation of HTML emails can seriously affect delivery or usability and cripple your ROI.

To help marketers optimize results from their email marketing efforts, Kenscio has created this complete guide to create effective HTML email. These technical and design best practices give marketers the ability to improve their own email marketing campaigns. This guide is best shared amongst email marketers and the HTML coding staff that supports your email development efforts.

In this guide we will cover:

  1. Email Layout
  2. HTML coding do’s and don’ts
  3. Validate HTML content and avoid using scripts
  4. Using forms in HTML emails
  5. Font and font size
  6. Color
  7. Background colors
  8. Font colors
  9. Buttons, charts & other supporting images
  10. Style sheets
  11. Images
  12. Image alt tags
  13. Creating a Web version of your email newsletter
  14. Preview panes and blocked images
  15. Number of hyperlinks
  16. Phishing and HTML Links
  17. Message file size
  18. Length of email messages
  19. Personalization
  20. Individualization
  21. Navigation of email messages
  22. Search capability in email
  23. Email format/Versions
  24. Add to Address Book
  25. Forward-to-a-friend functionality
  26. Rich Media/Flash
  27. Video email
  28. Tips Email Deliverability to Inbox
  29. Five common flaws that you can avoid in Email Marketing Campaigns

Everyday we will cover the above topics in details. Keep visiting the Kenscio blog to learn in depth of each topic.

Your feedback and comments are most welcome!

Happy Reading!

@Kenscio Email Design Team

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