Honestly I get a lot of emails today, but this one completely pissed me off to the core. No one calls me a zero. I dont know if people like to be called zero- its their preference.  But I mind  it, especially when this particular marketeer has been sending me emails left right and centre from so many days.

This is our “classic” case of personalization going bad. I would not know how many unsubscription the marketeer would have fetched on this but from a consumer’s point of view when he/ she is being targeted from all directions to get its attention( positive attention). When they are use to of getting email communication super personalized and super individualized, this would definitely surprise them.

Email is a critical medium and has worked wonders for a lot of business. But then today when there are so many people who are on this medium relevancy and addressing the recipient  becomes all the more important.

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