Yesterday Gmail took a BOLD new step asking email marketers to get engaged and dead serious about:

(a) their recipient’s preferences, stated and implied, and

( b) Relevance of their communication.

In a blog post, Sri Harsha Somanchi, Product Manager @ Gmail has empowered it’s users to  “Never see messages from this person again”.

What happens once you do that?

You can now block specific email addresses in Gmail—starting today on the web, and over the next week on Android. Future mail will go to the spam folder (and you can always unblock in Settings).

Gmail Screenshot

Further, the blog post described how it would help Unsubscribers.

On Android,  you’ll be able to opt out of eligible mailing lists directly from the Gmail app. It’s perfect for those newsletters you subscribed to a while back but don’t read any more.

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More Power to subscribers, more care from marketers, more control to Gmail !!

Should Gmail users say Yahoo! < No Pun Intended >

(with direct quotes & images from Gmail Blog http://gmailblog.blogspot.in/2015/09/stay-in-control-with-block-and.html )

(Contributed by: Mr. Amit Sarna, Vice President-Client Success & Partnerships, Kenscio Digital)

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