Essential Elements of a Social Media Marketing Strategy

Coming up with a social media marketing plan is a great step toward diving in to social. It’s like a road trip. Start out by pointing yourself in the right direction, then choose the way you’re going to get there, check in regularly to make sure you’re on track, and have some fun along the way.

Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every Like, Tweet, Reply, Share and Comment should all be guided by a plan and driving towards pre-determined goals. Here is our overview of how to create a social media marketing plan from scratch.

Step 1: Create social media objectives and goals

Step 2: Choose your social networks

Step 3: Fill out your profiles completely

Step 4: Get social media inspiration from industry leaders, competitors, clients

Step 5: Create a content plan and editorial calendar, create a content strategy

Step 6: Test, evaluate and adjust your social media marketing plan

As you move forward, you may discover that some tactics are not working as well as you thought they would. Always try to adapt quickly and introduce the new changes to your overall strategy.

Tell us your views in the comments! We’d be happy to hear from you.

Stay connected for my next blog on ‘Building an Effective Social Media Marketing Strategy’.

(Contributed by: Ambili K Pillai, Group Manager – Client Success, Managed Services, Kenscio Digital)