Author Archive

Content Marketing Methodology

CMM-WEB-1A

With 4 billion content assets published daily, it’s getting increasingly challenging to make content marketing work in the present scenario. Customers are being bombarded with information they don’t want or need and it’s up to us to cut through the clutter and find a better way to reach the right audience.

According to ‘B2B Content Marketing 2017: Benchmarks, Budgets, and Trends (North America)’ report – 22% of marketers have been extremely or very successful with their overall approach to content marketing. While 41% B2B marketers were sure that their organization had clarity on the success of their content marketing – 30% were unclear and 29% were unsure.

Over the years of working with Content for Advertisers, we have derived a structured methodology that works for Content Marketing.

Content Marketing Methodology Best Practices:

1. Define Your Objective
The first step is to demarcate the purpose of your brand content. What do you seek to accomplish through the content you share with your audience? Once you establish the objectives, create a strategy that caters to your organization’s content marketing needs.

2. Content Planning
Identify your target audience or buyer persona. This will help you create content that is relevant, gripping and valued by your audience. Once you have zeroed-in-on your reader base, initiate the content planning process by:

  • Creating a calendar to organize content into buckets or categories that encompass brand communication across channels such as the organization’s website, press releases, social media pages and blogs.
  • Analyse user behaviour and metrics to assess the best time to schedule and post content on various platforms, so as to reach the right audience at the right time.
  • Conduct surveys to understand current trends and user behaviour to improve the quality of content and its presentation.

3. Content Creation
The quality of brand content determines its effectiveness. Ensure that your team comprises of skilled writers who are passionate and creative. Once the content team is ready, your brand can capitalize on various mediums such as quizzes, infographics, webinars, podcasts and events. Collaborative content is another approach that can add value to the company’s content and marketing strategy. Reach out and invite members of your organization, influencers, allies and experts to build content for your brand.

4. Content Optimization
No matter how compelling the content is, it’s useless if your readers can’t find it. Content optimization enables it to be visible on search engines through search results and keywords. Having a strong SEO team to back content efforts will ensure that your reader base is able to access and engage with your brand. You can optimize content through keyword research and SEO marketing. Another way to check the efficacy of your brand content is to carry out periodic A/B testing – to check which content works better.

5. Content Distribution
Promote content online through various media formats and channels such as owned, earned and paid content distribution. Through marketing automation, you can promote content on several online channels such as social media platforms, apps and websites. Email marketing and pay-per-click (PPC) marketing are other content distribution tools that can help promote content.

6. Content Performance
Measure content performance to gain a deeper insight about whether your strategy is working or failing to yield expected results. Content performance helps asses which assets are doing better in terms of ROI, leads and conversions. Various metrics can be utilized to study the performance of content marketing, such as analytics, time spent, user engagement, conversion rate, heatmaps and CRMs.

7. Content Management
Content Management Systems (CMS) make it easier to publish, edit and revise content thereby reducing business time and cost. This system also helps improve search engine ranking and online branding through multi-channel campaign management such as emails, RSS, dynamic content, brochures and hypersites. Most importantly, CMS manage bulk content within a workflow which gives organizations greater control over their content.

With a documented content strategy in place, organizations can achieve better marketing results and improve their brand visibility. All it takes is a little planning and a structured and disciplined quantitative approach.

Share

White Paper: Should you use Emojis in Email Subject Lines?

 

There are whole lot of things that can be expressed better with emojis, and the same seems to be the case of modern email marketing. Keeping up with the trends, email marketers too have started conveying messages through emoticons to engage subscribers, attract clicks and boost open rates. Not only do emojis add more colour to the usual black and white inbox, they tend to stand out and draw the attention of the user.

Emojis have become a global phenomenon and penetrated our everyday conversations on chats and social media networks. According to a MailJet study, Brits are 63% more likely to open emails with emojis inserted in the subject line. Whereas, friendly and fun Emojis such as he tears of joy icon , are received positively by audiences universally.

Kenscio carried out its own in-depth research to understand how the Indian subscribers reacted to emoji-embedded subject lines. Two industries; the ecommerce and online travel industry were selected for this study. The results proved that the average read rate of emojis emails were comparatively higher.

Our research led us to discover a lot more interesting things regarding emoji-usage in emails. A few interesting points include:

1) Objective Emojis (Aeroplane, star, Mobile, Beer etc.) are more popular than emoticons (Expressive Emojis like smiling, crying, laughing etc.)

2) Indian audience love to see  emojis like: Trophy, Gift Box, Firework, Camera. Indian brands mostly focus on such unique emojis (unlike popular whatsapp emojis).

3) Flipkart is running ahead of all other eCommerce brands in India. Most of their promotional emails have subject lines containing emojis.

Discover many such insightful findings by  downloading Kenscio’s White Paper from the link: www.kenscio.com/resources

Share

Email Validator: The New Avatar of Kenscio’s Email List Cleaning Solution

Email Validator

What if you could access the best of your existing and potential customers through efficient emails, that reach their inbox? Worried about generating high hard bounces and spam complaints, that impact your Domain and IP reputation, which reduce the chances of reaching out your customer’s inbox? Now, you may be wondering what has efficiency got to do with emails right? Absolutely everything! Precision counts when it comes to email marketing and ensuring that emails get delivered to the right email addresses can have huge implications on a business. Kenscio’s Email Validator is one such unique solution that lets businesses target email addresses with a hawk-eyed view.

Kenscio’s cloud based SaaS solution the ‘List Cleanr’ has been relaunched in its new and improved avatar – the ‘Email Validator’. With new UI and exciting features, the Email Validator enables businesses to maintain high email list quality by cleaning up to 80% of bad email addresses.

What’s New?

  • A graphical view of email list statistics
  • Enhanced Client Specific Configuration of bad email addresses and domains
  • Improved API for single email validation
  • Enhanced spam trap suppression
  • Improved performance by caching MX lookup (domain validity)
  • Improved email notification with detailed report
  • Extensive Summary of all list cleaning jobs done in past
  • Static and Knowledge based Email validation
  • Specific to RFC standards, ISP rules, and Historical list of Email bounces and Spams
  • Live Check of Inbox in popular ISPs
  • Blazing processing speed in excess of 4 million emails per hour

 

New Features: Create Tasks on Your Email List

The platform will enable you to create a task or job that needs to be done on the email list. All you need to do is enter fields such as the name of the job you wish to create, input file delimiter with (, and |), email address column position, an email address to receive status reports, option to select input file from FTP location, browse to select input file, option to send output files to remote location and start the validation process.

 

A Job Well Done

It gives detailed specifications about who the job was created by, date and time of creation, process start and completion time, status of the job and an option to view details for greater clarity.

image2

 

It Gets a Lot Better

The view details option gives access to a vibrant graphical pie chart that showcases details from the cleaned email list. It offers insights such as valid email ids, generic words, invalid and spam domains, duplicates, hard bounce rates etc. It also gives further information regarding the total records processed and the number of valid and invalid emails. You can also download the job result whenever needed.

 

A Comprehensive Summary

Have a Visual representation of all the Email List Cleaning processes and their performance in the account.

The Email Validator platform is agnostic to the sender’s ESP and has traditionally been used by clients along with large cloud based broadcast systems, small pay-as-you-use platforms and the medium scale domestic platforms. It is set to become a gamechanger in the world of email marketing and will assist brands, enterprises and email service providers to bring hygiene into their email marketing practice as well as to avoid eroding their domains and IP reputation.

It’s that simple. Everything you need to get a squeaky-clean email list is now available on our Email Validator. It’s time to let go of trial and error methods by embracing precision email marketing through Kenscio.

To read the official press release, visit http://www.prnewswire.co.in/news-releases/email-validator-the-new-avatar-of-kenscios-email-list-cleaning-solution-621406843.html

For more information visit http://www.kenscio.com/products-solutions/email-validator

 

 

 

Share

“Wow’els of Customer Lifecycle Marketing – AEIOU of an effective Digital Marketing Plan”

WCLM-WEB-BLOG-1A -1

RHYTHM is the longest word, in the spoken english dictionary, which does not use a vowel. Infact, try instantly, there are not too many  such words that come to mind.

Vowels are essentials of language, so why should digital communication be any different. Let me share my cheat sheet of the  essential A to Z  AEIOU of a thought through digital plan for today’s brands.

A : The first vowel stands for 2 main aspects

Acquistion that is apt  and  Attributes that can be captured

Since very long ago, Indian online companies have remained acquisition-oriented. Preferring quantity over quality and spending mega bucks in building Communities, Bases, Lists etc., acquisition strategies remain a primary focus for such companies.  Over the years, we’ve come to learn that visitors are not residents. Acquisition needs to become more intelligent. Sources that can be attributed to provide consumers with larger CLVs should be identified and pursued. Cost of such acquisitions also need to be optimised.

Coming to the other A – Attributes. The higher the number of data points that can be captured or enriched via Data enrichment service providers, the finer your targeting and re-targeting will be.

E : Is the most used letter of the alphabet. E for engagement is the most abused aspect of a digital plan. Most brands expect engagement from a customer or user. Engagement needs to be earned. The channels are growing, the attention span is diminishing and the opportunities for real engagement needs to be created. Content may be king but the objective is Engagement.

If Gamification, Relevance, Real Time Personalisation and FoMo ( Fear of missing out ) were the in things last year, this year will be about even more of these engagement techniques. Some of the attention grabbing engagement campaigns last year were BookmyShow’s eMailers with cinemas, show times and ticket availability that changed by the hour and had near real time updates.

I : Innovation last seen in Digital a long while ago, needs revival. If a digital plan needs to create an impact whether it is branding or performance, innovation is the differentiator. Mediocrity is dead, Innovation is the norm. Some of the oft cited examples I like to remember and remind my peers are the way Cashback replaced coupons which had in turn replaced Loyalty points. Today, loyalty programs are cobwebbed and dust coated, Coupons are still searched for but the innovative few who made CashBack their business are laughing ( all right, at least smiling ! ) all the way to the bank. Innovative disruptions, Innovative promotions enjoy wom and virality.

In 2017 – Innovation using Instagram and Pintrest would be exciting prospects.

O: “Optimization is the sexy term for cost cutting !” a former boss of mine once remrked half a decade ago. In today’s  day and date, nothing seems more true.  My friend in eCommerce, Start ups and even enterprises can vouch for the fact that for every month spends -there is a very tiny envelope marked “Branding Spends”  rest all the envelopes are transparent and closely scrutinised for optimal usage. Leave alone expenses, even efforts, activities and teams are being optimised.

Inventory purchase for Acquisitions is now programmatically optimised.

Key words – organic & purchased are optimised.

U: Unique Personalised experience is the effect of considering the right offer to the right person at the right time using the right channel. ( With so many rights – I wonder what’s left? )

But please consider this the digital equivalent of somebody looking you in the eye with earnestness and making  a solemn promise to love you unto his/her end…

If your proposition can speak in those tones, address each subscriber, each consumer, each prospect in a language they are comfortable with, in a tone they respect and what they need, you are sorted !

Multi lingual communication, big data driven recommendation engines and choice of channel, past behaviour based insights and actions are some of the outcomes. Your Digital plan for 2017 should include these.

So you can vow to wow your audiences with a generous sprinkling of these wow’els in your Digital plan for 2017.

The aforementioned article was published on 16th February in Siliconindia Startup City February 2017 Issue.

The link to the original article: http://www.startupcity.com/digital-magazines/seo-special-february-2017/

Share

Kenscio Digital Marketing: Spearheading the Optimization of Digital Marketing Technology

SODMT-WEB-BLOG-1A

Over the last few years, Digital marketing zone has undergone a substantial transformation to generate acclaimed marketing experience. The best digital marketers utilize emerging trends and technologies to achieve transformative business outcomes with the right choice of both investment and technology. The tardy developments, huge cost and disruptive technology can redefine the position of an enterprise abruptly in the digital landscape. Kenscio, the promising Marketing Company, ushers data driven digital marketing solutions to ameliorate digital marketing industry using high-end tools for Email Marketing and Direct Marketing with global standards. Its Email Marketing tools and services like Email ListCleanr, Real Time Personalisation (RTP) and Multi-Channel Marketing Intelligence Solution (McMIS) are applauded by IT landscape.

Kenscio continues its journey as a leading ‘Marketing Technology’ company having complete expertise of Data-driven Digital Marketing added with its demonstrated competence in Digital Direct Marketing/Email Marketing. Besides, it generates a win-win circumstance in the market with technology competent vendors. Kenscio’s motto is ‘Client Success’ and the account management team is called as Client Success Team. RTP, McMIS, Email ListCleanr are notable accomplishments by Kenscio’s research and development team. The following testimonial is an exemplar of Kenscio team’s commitment: “Ever since our inception, e-mail marketing has been an integral tool of marketing communications for us. With our partner Kenscio, we have realized the true significance of e-mail marketing which has immensely helped us streamline our marketing objectives which include acquiring new customers, promoting a particular product range, also majorly solving customers’ queries through the effective social media integrated e-mail marketing campaign and so on and so forth. We have been substantially increasing 100 percent YOY marketing spend on e-mail marketing which generates great ROI to Naaptol.com.”- Naaptol Online Shopping Pvt Ltd.

Kenscio’s Email marketing platform is a personalized communication tool, in terms of integration and automation, personalisation, segmentation, database cleansing, and creative communication that generates strategic partnerships with clients. Through ‘Managed Email Marketing Services’, Kenscio offers the complete solution for successful Email Performance that encompasses the complete process of Strategy Making, Conceptualization, Campaign Design and Development, Testing, Deployment, Campaign Monitoring and Analytical Inputs for effective targeting.

Award Winning RTP

Meanwhile, Kenscio’s award winning product – RTP enhances Email Marketing that enables live information feed in promotional emails even after send-out. RTP is the first of its own kind of dynamic email content personalisation solutions in India and signifies arrival of a new era of dynamic emails replacing the static emails. It deals with actual and real-time value of stock market/portfolio, latest news/updates, location based offers, individual subscriber based preferences, remaining stock/inventory values, time remaining for an offer/deal to expire etc. RTP offers innovatively designed and customized features that can dynamically change email content based on the time of opening the Email, location, device used, customer behaviour, etc. This is more of a contextual Email marketing that can make the Emails more relevant to the readers for a longer period of time.

Digital Marketing Tools

Multi-Channel Marketing Intelligence Solution (McMIS) helps to study customers’ channel behaviour (offline, website, email, social media), activity (or lack of activity) and purchase behaviour in relation to their demographic and psychographic information, that generates accurate and relevant multi-channel campaign management. Furthermore, McMIS empowers to analyse true performance of campaigns via powerful analytic capabilities. A marketer has to record and study how the customers move through their lifecycles over a period of time. McMIS can help in uniting all marketing efforts across paid, owned and earned mediums by integrating customer interaction data and campaign management across multiple channels.

Additionally, Kenscio’s Email ListCleanr is a hygiene application for cleansing huge email database to filter invalid email contacts and ensure authentication for genuine subscribers. It provides assurance on the contacts that can be sent by email safely without spoiling the sender IP or sender Domain reputations. By removing potential spam and emails not conforming RFP standards and ISP rules as well as doing necessary corrections in email IDs/domain names, Listcleanr significantly increases reputation with Gmail, Yahoo and Hotmail. Hence, it improves efficiency of email campaign and return over investment.

Recognition of Expertise

Early 2015, Kenscio’s RTP embedded campaigns for BookMyShow won “Best Email Marketing Campaign of the year” conferred by IAMAI, and “Best Marketing Innovation of the year” conferred by DMAi. RTP also bagged a bronze for ‘Effectiveness-Financial Products & Services Category’ for a successful Email campaign done for Axis Securities. Its journey continues as a strategic technology partner, and has moved its corporate office to a newer and wider space of technology for a defining future in Digital Marketing landscape. Consequently, Kenscio proclaims a specialized approach to unveil digital technology horizon ahead.

 

The aforementioned article was published in CIO Review (India Edition) Magazine in January 2016

For the original article go to: http://www.cioreviewindia.com/magazine/Kenscio-Digital-Marketing-Spearheading-the-Optimization-of-Digital-Marketing-Technology-ZUFI116904034.html

Share

Demonetisation: Email Strategies in #Cashless times

Blog_Competitive_Demonetization-01

 

It’s been around three months since demonetisation was introduced by the Indian government. How did this decision impact the Indian businesses and how did they cope? How their communication strategy adapted to the situation? These are some of the issues we will be discussing in this article. We have taken two popular industries; the online wallet/payment and online cab aggregator, and compared their performance using  .

The aftermath of demonetisation witnessed online platforms becoming the go-to destinations for everyday transactions. However, the mass exodus of Indian customers from brick and mortar stores to online payment platforms wasn’t easy. It involved the incorporation of extensive email marketing strategies in their subject lines so as to target the right customer base, drive their click through rate and result in actual transactional actions.

Various keywords were exclusively used by these brands. Following is the comparative analysis based on Paytm vs Freecharge and Ola vs Uber’s campaign data recorded from 8th November to 8th December-2016.

Comparison: Paytm vs Freecharge

  • The over-all sent out email volume went up for Freecharge compared to previous month data (pertaining to ‘Diwali’ mailers). Whereas, for Paytm, the Diwali mailers were more in volume than Demonetization specific mailers.
  • Paytm deployed 17 campaigns for Diwali and 50 campaigns post-Demonetization. Freecharge sent a total of 11 mailers specific to Diwali and 21 mailers after demonetization.
  • In case of Paytm, the read rate for Diwali mailers was around 6.71% and for Demonization mailers 16.54%
  • In case of Freecharge, the read rate remained almost consistent with 11.58% for Diwali campaigns and 11.48% for Demonetization.
  • 50 campaigns were launched by Paytm as compared to 21 campaigns by Freecharge targeting post-demonetization effect.
  • Campaigns carried out by Paytm used keywords such as ‘Wallet’, ‘Cash free’ and ‘Cashless’
  • Paytm’s overall targeted customer base was lesser than Freecharge. The number of customers targeted by Paytm was nearly half of Freecharge
  • Even though read rate of Paytm is better than that of Freecharge, the number of customers that Paytm has been able to target is almost half of that of Freecharge
  • Paytm email subject lines majorly emphasized on the usage of the word ‘Paytm Wallet’ in all its campaigns, whereas, Freecharge focused more on the keyword ‘Cash free’

               

Comparison: Uber vs Ola

  • Ola mainly emphasized on the word ‘Cashless travelling’ in many of its campaigns whereas Uber used the words ‘Skip’ and ‘ATM queue’ in their campaigns
  • Ola emails also extensively used other keywords such as ‘Cashless’, ‘travelling’ and ‘cashback’
  • Uber used words such as ‘Cash’, ‘cashless’, ‘Cashfree’ and ‘free’ in their email campaigns
  • Ola sent 36 campaigns during demonetization as compared to 12 campaigns sent by Uber
  • The overall sent volume of Ola emails was much higher than of that of Uber by around 18%.
  • In terms of numbers of subscribers opening the emails, Ola performed better as compared to Uber. This can be attributed to two reasons: Ola has a larger subscriber base and a slightly better read rate

Most Popular Subject Lines Used:

Brands Sendout Date Subject Line Read %
Ola 24-11-2016 Say Ola to cashless travelling 24.62%
Uber 19-11-2016 Skip the ATM queue 22.58%
Paytm 21-11-2016 It’s So Easy to Pay With Your Paytm Wallet 61.54%
Freecharge 18-11-2016 {{First Name}}, Open this mail before you Freecharge! #Cashfree 20.44%

Some previously unimaginable transactions have become common place today. Email marketing was deployed as the weapon of choice to encourage more Indians to embrace online transactions. As a result, more people began transacting online to complete their everyday grocery purchases even at the local Kirana stores, online booking of cabs/movies, hotels and restaurants.

If you would like to have a glimpse of your brand’s competition in terms of brand comparison, email deliverability and campaign performance, you can request for a preliminary report by clicking here.

Share

White Paper: Email Throttling and Strategies to Combat it

email-throttling

Whenever it comes to Email Marketing, marketers face a whole bunch of difficulties in terms of deliverability, list hygiene problems, monitoring glitches and many more. A seamless email marketing strategy is difficult to achieve unless these problems are properly addressed. ‘Email Deferral’-a critical case of Email deliverability, arises when some ISPs limit the amount of Emails sent out by a particular sender during a specified period of time. This happens due to a pre-defined threshold in the number of sendouts inflicted by the ISPs.

In most of the time, this is a 400 class error. Due to bouncebacks of the excessive number of emails, the email campaigns face significant drawbacks in terms of deliverability and performance. This can also lead to diminution of email reputation of the senders and can possess a bigger threat furthermore.

This white paper interprets the technical aspects of this issue and how email marketers can avoid the problem of Email Throttling. Although, Email Throttling seems to be too intriguing for Email Marketers to avoid, appropriate strategies can help marketers get rid of this problem.

Read more about it by downloading the White Paper from the link: www.kenscio.com/resources

The White Paper is authored by Mr. Ziaul Hussain, Client Success Manager, Kenscio.

 

 

Share

Kenscio Named Owler ‘HOT in 2016’ Winner in Bangalore

owler_kenscio

Bangalore – NOVEMBER 23, 2016​ – Kenscio was recognized as one among 93 businesses to receive ‘2016 HOT In Bangalore’ Award conferred by Owler. Owler recognizes the top trending companies in cities around the world. They filtered through more than 15 million companies and picked 4,500 award winners across 600 cities worldwide. The selection was done from Owler’s community in Bangalore that features 5,100+ registered Bangalore companies.

Recipients were chosen based on several different metrics, including number of followers on Owler, insights collected from our community, social media followers, and blog posts over the past year.

“We’ve sorted through database of millions of contributions from our community and landed on the top trending companies from around the world,” said Jim Fowler, CEO at Owler. “Being Hot In 2016 is an accomplishment to be proud of.”

To see Kenscio’s company profile on Owler, go to https://www.owler.com/iaApp/1576630/kenscio-company-profile

To see the official release from Owler, go to https://www.owler.com/reports/kenscio/kenscio-wins-owler-s-hot-in-bangalore-award/1479794760284

To read about the other winners, go to http://blog.owler.com/hot-in-bangalore/

About Owler: Owler is the crowdsourced competitive intelligence platform that business professionals use to outsmart their competition, gain competitive insights, and uncover the latest industry news and alerts. Owler is powered by an active community of 800K business professionals that contribute unique business insights such as competitors, private company revenue, and CEO ratings.

Launched in 2014, and funded by Norwest Venture Partners and Trinity Ventures, Owler is headquartered in San Mateo, CA with offices in Coimbatore, India. To know more, visit www.owler.com

Share

Subject Lines in Email Marketing

How important are subject lines to your email campaign? How much time do you spend on deciding an appropriate subject line for your email campaign? How do we go about analysing how effective subject lines are?

email-subject-lines

You may regard your email content for your campaign as the one that matters and the most important, however, if your subject line is not effective then there’s a chance that your email won’t be even read. In today’s fast paced world where people receive hundreds of emails, it is imperative to have an attention grabbing subject line so as to get the users to make that all important decision to open the email. A good subject line is essential for Email Marketing. So what makes a good subject line?

Short and clear- Studies show that the best performing subject lines tell people what they want to know in few words. The ones attracting the most opens and clicks are generally less than 50 characters.

Uniqueness- Having subject lines with a unique hook will persuade users to open the email. Subject lines with common words or clichés will most likely get no attention from recipients. On the other hand subject lines which poses a question or which has a humorous content to it, will entice recipients to learn more by opening the email.

Value Proposition- A good subject line will offer value to the recipient. You need to let them know that by opening your email, they will be able to find out matter that interests them.

Personalization- Personalizing subject lines with recipient’s first or last name will help improve open rates.

Credibility– Spelling and grammar mistakes in your email subject line will harm your credibility. Such mistakes could result your email to end up in the trash bin before it is even read.

There is lot of time spent on creating dynamic email content for marketing your emails, so don’t let an ineffective subject line ruin your chances of getting them read. An innovative subject line will go a long way in increasing your open and click through rates.

Defining success of a subject line is another key question. Many marketers consider open rate as the most important metric to consider while rating a subject line, however focusing only on open rates for subject line tests would be a mistake. The overall objective of the campaign needs to be considered before making decisions based on the metric. The following metrics can be leveraged to define success of a subject line:

  • Open Rate: This metric is considered when the intention of campaigns is to raise awareness. Open rates is an ideal metric for maximising subscriber impressions. Unique opens indicates the overall reach of a campaign whereas total opens gives perspective on whether recipients are opening the email more than once.
  • Click Rate: Focus on click rate when the goal of the campaign is to drive traffic to the destination pages. Unique clicks indicates the recipient’s exposure to the website and landing pages whereas total clicks gives a good indication of how engaged the subscriber is.
  • Click to Open Rate: This metric determines whether the traffic coming into the email was qualified and engaged. High rates indicate that well qualified subscribers are engaged.
  • Conversion Rate: A high conversion rate for a subject line indicates driving high quality traffic to the website. Testing for conversion rate ensures the right subscribers are engaging with the email.

The Goal of all subject lines is to drive subscriber engagement, but one needs to also review metrics that indicates subscriber dissatisfaction. For example subject lines which drive more opens but also contribute in having a high number of unsubscribes may strain relations with both the subscribers and ISPs. These problems should be carefully reviewed to avoid long lasting and detrimental effects for email campaigns.

Jose Stevenson

Business Analyst

Kenscio Digital

Share

Training on the New & Improved Teradata DMC (Now Mapp Digital Marketing Platform)

mapp-dmc-blog-post

We invite you to an insightful training session with Ms. Sandra Curry on the latest aspects of eCircle. (Mapp Digital Marketing Platform)

Discover the latest features of Teradata DMC (Now Mapp Digital Marketing Platform) and learn how you can make the most of your Email Marketing Campaigns. The following topics will be covered:

  • Segmentation Builder
  • Automation Whiteboard
  • CMS (drag & drop)
Come, join us tomorrow at our Bangalore office from 10 am to 5 pm.
Venue: 4th Floor, Innovation, No. 101,
Amar Jyothi HBCS Layout
Domlur, Bangalore

 

Share

Copyright © 2017 Kenscio Blog. All rights reserved.
iDream theme by Templates Next | Powered by WordPress