Author Archive

Digital Direct Marketing without Insights and Actions

“Action without insight and insight without action mean nothing to a marketer.”

Kenscio’s Digital Direct Marketing Solutions Suite enables marketers to use the customer demographics, transactions, and web behavior across all of digital and offline channels to derive powerful insights for actionable acquisition, engagement and retention strategies.
Watch the video to know more.

Share

RTPersonalisation Platform Launched: Will Bring Live Content Into Emails

BANGALORE, MUMBAI and GURGAON, India, December 6, 2013 /PRNewswire/ —

Kenscio Digital Marketing announces its platform RTPersonalisation, which will enable email marketers to actively change the content of the email post they send out. The content can be changed based upon time of open, recipient location, available inventory, weather, social media content and many more. The platform has been developed at its recent development centre in Hyderabad.

“We seemed to have been losing vibe, post the new Tabbed Gmail Mailbox-specially for one of our crucial ‘Midnight Deal’ communication going out. The communication is landing into the Promotion tab and by the time a user checks that, the deal has expired before he actually landed on our product page. RTPersonalisation helped us put a clock on the head of users with the help of the fantastic tool that dynamically shows the actual time remaining. They helped us create a sense of urgency by letting them miss the deals and they ensure they should not miss it the next time onwards,” says Mr. Mandeep Gulati of Indiatimes Shopping, one of the early adaptors of the platform.

“I am very excited with the results that the team had delivered and the momentum that we have gained. This is a moment of pride as this is our first major product release since our existence of 4 years in the market. This will be an independent offering and will have its own P&L. We are looking to join hands with creative partners and we also welcome Indian and International email marketing companies and agencies,” says Mr. Manjunath K G, CEO of Kenscio Digital Marketing.

“The platform will bring a new revolution into the email marketing space and has the potential to change the landscape drastically. It will be a convergence of email marketing, social media and real time interaction. These innovations will help our clients deliver richer and more meaningful experiences. It will not only enable email as a channel to play a more strategic role for the brand but also strengthen its ability to drive decision making amongst consumers,” said Mr. Vivek Das who is responsible for Digital and CRM at a leading WPP agency in India.
The platform is system agnostic and will work with every email service provider and email client (Gmail, Outlook, iPhone, Yahoo, etc.)

“We timed the launch of the platform in sync with the Great Online Shopping Festival (GOSF – an initiative by Google India). The timing becomes very critical for each participating merchant, as they are already gearing up for the event in anticipation of churning out large volume of transactions over the 3 days of the festival. We will be offering special one-off pricing for all the participants of the festival where they will be not charged on the impressions/opens but a just flat fee Rs. 20,000 (till GOSF 2013 ends),” added Saurav Patnaik, Co-founder & CBO, Kenscio.

About RTPersonalisation
RTPersonalisation is an innovative platform developed by Kenscio Digital Marketing Pvt Ltd. to focus on bringing realtime content into emails. The clientele includes Ford India, Basiclife clothing, Indiatimes shopping, Firstcry, Rummy Circle and many more.
About Kenscio

Kenscio Digital Marketing Private Limited is a digital direct marketing solutions and services company. Founded in early 2009 – the 90 member team is located in offices across Bangalore, Delhi NCR, and Mumbai. Kenscio’s Development centre is based out of Hyderabad.

Today, Kenscio services more than 60 clients in India and provides them a complete array of end to end digital direct marketing services and solutions. Each client’s needs are different and Kenscio’s Solutions ranging from building a base, reaching out to the subscribers, optimizing by segmentation, analytics and real time personalization are tailor made for each need.

To a large number of clients in India, Australia, Indonesia, China, UK, Germany, France and GCC countries, Kenscio provides Automation and Integration, Custom Development, Reporting and Dashboarding, QA services, Reputation Monitoring, and Campaign Deployments.

Share

Kumar Awanish from GroupM (BLAZAR) Joins Kenscio as AVP Strategy and Innovation

Gurgaon, Haryana, India, Monday, November 25, 2013 — (Business Wire India)

Kenscio Digital Marketing Pvt Ltd brings onboard Kumar Awanish as Associate Vice President –Strategy and Innovation. Awanish brings with him nearly eleven years of experience in various functions including Business Development, Marketing, Strategic Digital marketing services to both agencies and Ecommerce companies. During his previous profile, he was the Business Director at GroupM-A WPP Company and prior to that was heading Hushbabies.com’s (latter acquired by babyBOX part of Snapdeal) marketing vertical (Experiential & Digital).

On his move, Kumar said, “What attracted me to Kenscio is the inspiring journey that it has travelled in 4 years and the way it has positioned itself in the high growing market like India. With its pioneering presence in Digital direct Marketing, Kenscio does have a tremendous potential and I would look forward to take it to the next level.”

With plans to also launch a Marketing Intelligence product – which shall cater to a constantly maturing digitally active clientele, The expansion of strategy and media planning team, further strengthens our ability to meet the needs of our customers with all the requisite intelligence” says Mr.Saurav Patnaik Co-Founder Kenscio.

About Kenscio Digital Marketing Pvt Ltd

Kenscio Digital is a pioneer in Digital Direct Marketing Solution and Service in India with more than 90 clients including Cleartrip, StarTV, Intuit, Times of India, Hindustan Times etc in Delhi, Bangalore, Mumbai and Hyderabad. Founded in 2009, the company offers innovative solutions focusing on data intelligence and Customer Life time value optimization via Email Marketing, Social Media Marketing and Cross-Channel Marketing Solutions and services. Kenscio is also the winner of Red Herring Top 100 ASIA awards.

Share

Opportunity for Business Analyst / Senior Business Analyst – CRM

We believe that great business analysts are grown rather than being simply trained. We want to attract some one who is motivated and is ready to burn mid-night oil to achieve ones goal.

Things expected from the person and some qualities/ skill sets:

End to end project management ensuring quality delivery of analytical projects for CRM based analytical solutions focusing on creating statistical models for customer response, campaign management, customer loyalty, customer retention, customer attrition, segmentation, cross sell, up sell etc.

Qualification & Skills:
• MBA (Non MBA with relevant experience can also apply)
• 2 year work experience in similar function in retail / ecommerce industry cutomer based data analytics
• Knowledge and experience preferred in: E-commerce, multi-channel customer service, Customer retention marketing
• Knowledge of customer analytics and models preferred
• Knowledge of Loyalty program & customer retention back office functioning preferred.
• IIT / NIT Background preferred
• Ability to work on own initiative and as part of a team
Responsibilities:
• Deliver CRM based analytical solutions focusing on creating statistical models for customer response, campaign management, customer loyalty, customer retention, customer attrition, segmentation, cross sell, up sell etc.
• Analyze and design solutions using customer retention & loyalty
• Apply techniques like regression, cluster, chaid, conjoint, factor, multivariate etc preferably with hands on experience in tools like SAS/SPSS/VB/Excel

P.S. You can email your resume on hr@kenscio.com or, if you are really hungry then try hunting for some Senior people in Kenscio and send them your request.

Share

Gmail Tab and Email Open Rates

Recent changes in the gmail inbox and how it may affect your email marketing open rates (courtesy Litmus.com).

Share

Boost customer engagement via CSAT campaigns

Other than solving world hunger or eradicating AIDS, if you are an online marketer, at some point of time you must have killed your brain cells over the deliverability of your email communication or pondered upon all that you could do to boost customer engagement.

Though we have covered deliverability and engagement as separate topics in several of our articles and whitepapers, in this article we’d like to explore how you could kill two birds (deliverability and engagement problems) with one stone (read on!).

Fundamentally, deliverability and engagement are intertwined. One cannot have good deliverability with poor engagement rates, and if deliverability is poor, you certainly cannot expect first-class engagement. It’s a cruel vicious circle.

Presuming you do everything by the book (have the right infrastructure, best practices in place, do not spam, etc), you could then initiate a CSAT survey program. Why? Because surveys are interactive in nature and require your customers to share their perceptions and opinions (something all customers love!). Hence, as a general rule CSAT surveys have the potential to obtain extremely high responses, some of our clients have obtained as much as over 40% open rates and easily a 60% of CTR (clicks over opens).

These surveys not only boost your engagement, make your email marketing interactive (like it should be) but also give a boost to your sender reputation (the score ISPs assign to you; the marketer). So just one program can:

1. Find out what your customers think of you, your products / services, and share their feedback

2. Give you bonus points in the books of your customers for caring to ask for their opinion

3. Empower you with knowledge that when used wisely can help improve customer retention and long term profitability of your company

4. Get you thumbs up from ISPs

If you think that all this is good, but you might not be able to manage it, think again. Email is the most flexible and powerful channel to manage such automations and Kenscio can get you started and setup in no time. It is possible to:

– Automate the survey campaign

– Automatically exclude customers who have completed the survey

– Only target a segment of customers who have actually bought something from you

– Dynamically populate survey questions based on customer demographics, behaviour or purchase history

Whether you are into e-commerce, publishing, travel, finance, real estate or any other industry for that matter; if you serve customers, you should identify customer perceptions about you. This could be in form of Customer Feedback, Product Review, Service Quality, Event Surveys etc.

Every time you send an email survey, you initiate another opportunity to engage with your customers. Surveys built within an email message have better chances of getting a response, and the more responses you get the better will be your sender reputation with ISPs

So what are you waiting for? Get in touch to kick start your survey campaign.

Share

Give your best and the world comes to you !!!

A Little boy went to a telephone booth which was at the cash counter of a store and dialed a number. The store-owner observed and listened to the conversation:

Boy: “Lady, can you give me the job of cutting your lawn?”

Woman: (at the other end of the phone line) “I already have someone to cut my lawn.”

Boy: “Lady, I will cut your lawn for half the price than the person who cuts your lawn now.”

Woman: “I’m very satisfied with the person who is presently cutting the lawn.”

Boy: (with more perseverance) “Lady, I’ll even sweep the floor and the stairs of your house for free.”

Woman: “No, thank you.”

With a smile on his face, the little boy replaced the receiver. The store-owner, who was listening to all this, walked over to the boy.

Store-owner: “Son….I like your attitude; I like that positive spirit and would like to offer you a job.”

Boy: “No thanks.”

Store-owner: “But you were really pleading for one.”

Boy: “No Sir, I was just checking my performance at the job I already have. I am the one who is working for that lady I was talking to!”

*”This is called Self Appraisal”

Give your best and the world comes to you !!!

Share

Catapult customer engagement this Holi

Nothing says “It’s Spring!” like Holi. The ancient festival not only celebrates the beginning of a new season (while it farewells winter), but Holi also suggests that its time to enjoy spring’s abundant colors. The tradition represents something even deeper; it bridges social gaps, celebrates the triumph of good over bad, and most importantly renews relationships!

While the populace gears up for this exhilarating festival, you the marketer, can work on replenishing your engagement with your customers. Using the spirit of the festival, you can:

•         Show your appreciation for loyal customers and may be offer them some rewards in form of redeemable coupons, gift vouchers etc. (and boost your festive sales!)

•         Kick start engagement with new customers with the right tone and bring vivid colors

•         Ask the active non buying lot to figure out what might persuade them to start buying from you

•         Work on activating dormant customers

•         Don’t wait for customers to come to you for complaints or appreciation, go ahead and ask them! Even better send out a customer satisfaction survey mailer and gauge the feedback!

Furthermore, you can add a lot of relevant personalization to your communication. For instance, if you know the city / region of your customers, you can target them with region specific Holi offers or greetings (the rituals and celebrations vary from state to state!).  You can encourage your customers to play safe and environment friendly Holi and get bonus points for caring for the environment, in addition to improving customer engagement.

Whatever industry you represent, or type of customers you cater to (B2B or B2C), this is the time to reinforce existing relationships or re bond broken ones.

Though, before you can start thinking about improving engagement, you must identify who your customers are (as individuals), what is the level of their actual engagement with you, and how they prefer engaging with you. The second step is to target them appropriately with the right message via the right channel.

Get in touch to discover how you can identify and target: loyal, active, non-active, and other complex customer segments based on multi channel customer data (purchase history, web behaviour, email behaviour, demographics etc); without having to hire data scientists or loosing your sanity.

Make this Holi festival count!

 

Share

Is your email creative mobile ready?

We are increasingly moving towards a connected and perpetually active world. More and more people are beginning to depend on mobile devices to work, play or stay connected to what matters to them. As a result it is not surprising to know that people are gradually depending more on their smart phones or other smart devices to perform their favourite activities on the internet, one of them being: checking emails.

Research shows that 41% of mobile owners have made a purchase as a direct result of an email viewed on a mobile device. On the other hand as much as 63% of customers might close and forget about non-mobile friendly messages.

As a result, you the marketer, can no longer avoid the fact that your customers might experience your email communication on multiple devices, and that your creative might not be optimized enough to support all devices and environments.

One crude solution is to investigate the affinity of your customers for various devices and prepare several version of your email campaign optimised for each device. This not so bright method, fails to address the challenge that at least some of your customers might check emails on multiple devices. Some might show a pattern, others might not. The complexity just continues to increase.

A smart way of addressing this challenge would be to optimise your email creative in such a way that it is intuitive enough to provide the most optimized viewing experience to your customers on any given device.

Email optimization for mobile devices

How?

Well, there are more than one ways of achieving mobile optimization, the desirable method depends on the layout of your creative, the content, the call to action etc. among other things.

Get in touch to learn more about how Kenscio can help optimise your email campaigns for multiple devices, operating systems and browsers.

Share

Kenscio expands its clientele base in India

Kenscio Digital Marketing Pvt Ltd, a digital direct marketing company, today announced leading names like HDFC Life, Pearson Group and Intuit as its new clients, among others. With a world class technology platform and in depth expertise in digital direct marketing solutions and analytics, Kenscio’s clientele now covers India’s leading companies across sectors. Since its inception four years ago, Kenscio has increasingly proven its exponential growth and potential in the digital direct marketing segment and is keen on foraying into the financial sector as a part of its strategy.

Manjunatha K.G, Co-founder and CEO, Kenscio Digital, said, “Having names like HDFC, Pearson Group and Intuitas as our clients is a part of Kenscio’s growth strategy plan which make us stronger in the market as well. This reflects our thriving business and financial performance y-o-y”.

Saurav Patnaik, Co-founder & Vice President, Marketing, Kenscio Digital, added, “Kenscio today provides best-in-class products, solutions and expertise needed to create a successful multi-channel marketing campaign and segmentation strategy that connects strongly with your consumers. With the help of our stronger presence and expanding teams, we are getting the best talent on board in terms of strategists, retailists, etc, to provide support to customers across India.”

About Kenscio:

Founded in early 2009 by digital marketing experts, Manjunatha K G, Ragy Thomas, Saurav Patnaik and Sunny Saxena, Kenscio is among India’s early pioneering companies providing digital direct marketing solutions and services. With a combination of a world-class multi-channel marketing platform and in-depth expertise and experience in digital marketing, Kenscio is uniquely positioned within the broader digital marketing space in India today. It is among the few players to effectively plan, develop, manage and execute digital one-to-one communication campaigns for a large number of reputed brands in the BFSI, retail, ecommerce, media and NGO sectors in India.

Share

Copyright © 2017 Kenscio Blog. All rights reserved.
iDream theme by Templates Next | Powered by WordPress