Online Shopping Festival

Google’s Great Online Shopping Festival GOSF 2014 starts off on Wednesday.

The second edition of Google’s Great Online Shopping Festival started off yesterday with more than 200 participating Merchants this year compared to 80 participants last year. India’s largest online retailer flipkart hasn’t joined this year’s GOSF. Instead they are promoting their own online shopping festival “Big App Shopping Day” providing big discounts on sales from mobile Apps.

The great shopping festival is generating tons of traffic to the retailers. GOSF keyword on Google is the most searched keyword in India and #72HoursOfCrazy is the most popular hashtag on Twitter.

GOSF Hashtag 72HoursOfCrazy

GOSF keyword is top searched keyword in India

According to Economic Times of India, Infibeam.com reported 80% jump in traffic and almost 60% jump is actual transaction in the first 10 hours of the shopping festival. “By midnight, we expect traffic to go up 150%,” Shekhar Singh, head of corporate communications at Ahmedabad-based Infibeam, said.

Several companies joined the social network wagon to promote their brands and offers of the hour/day on social networks. Consumers too have joined with much bigger participation.

With 2 more days to go, We would be seeing a much bigger participation and making this year’s online shopping festival a great success.

At Kenscio, we wish everyone a great success and an enjoyable holiday discount buying!

Catch more of the GOSF news on Kenscio Blog. Keep coming back and we will cover more stories.

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Make some killer sales this “Holi”

Spike in search for "Holi"

 

As we can clearly see that, there is an obvious spike in the search for “Holi” across India. So the first question is that are you putting Holi in your subject lines, if not you could- attracts more clicks and opens in this week.

The next thing is that who all it will work for?

 

 

 

The top spike is seen in Bihar Jamshedpur and Patna

 

 

 

Rajasthan-Jaipur and Udaipur come second

 

 

 

 

Gurgaon shows a great volume of searches

Gurgaon comes third and follows the rest of the northern states like Delhi, UP, Punjab, and States like Gujarat, Assam, Madhya Pradesh. Surprisingly the other states did not seem to have much traction about the festival- well none of them are actively looking for the things that they would want to do or, looking at things related to Holi. There could be multiple reasons for it- this time Holi is coming on a weekday being one of it, or, it comes right in the middle of the exam season for them.

Well beside all the factors and after analyzing the results with last year people are eagerly waiting for Holi messages in their mail boxes and Facebook walls. However, this year as there are more smart marketers :) the empowered consumer is looking beyond elementary propositioning- So dont just write Holi Celebrations or, XY% off on Holi or, any such vague lines. Discuss it with your Client Success Manager or , just tell them what you want to sell or, what inventory is in excess this season ;).

For other marketers who are serious about their business but yet not with us- There is no excuse for missing an opportunity or, a bad job.

Things to consider:

  • What is a number of audience that fall in the category of states mentioned above?
  • Are they male or, female?
  • What are the cultural factors that affect their decisions?
  • What do you want them to feel reading you subject line?
  • And last but the most importantly why your Holi message?
So go ahead and make some killers sales this festive season :).
P.S. Holi also falls on international Women’s day.

 

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