Social Media

Job Posting – Content Writer at Kenscio Digital Marketing

As a Content Writer at Kenscio, you will have the opportunity to create content and social media activities for a variety of brands across verticals and industries. You will be required to work collaboratively with the other teams in the organization to understand and promote a single corporate message and image. You will play a pivotal role in executing and refining credibility, and building communities to create integrated marketing campaigns, ensuring consistency in voice and brand.  Apply with your CV and Portfolio to hr@kenscio.com

 

Responsibilities

  • Understand the goal, audience, and message of a campaign and create copy to suit
  • Create content marketing strategies for the organization and for its clients
  • Research, write, edit and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs
  • Write effective content for marketing collaterals like brochures, flyers, etc.
  • Blog Posts – Plan blog posts for the month, write and review, post, and promote the posts across the web
  • Build and implement social media programs that ensure appropriate messaging is executed online, to support corporate goals, incorporating Facebook, LinkedIn, Twitter, YouTube, Slideshare, Google+, etc.
  • Monitor social media groups, trends, tools, and applications and recommend actions/next steps
  • Monitor and engage in brand-related online conversations
  • Monitor the company’s social media performance usage reports and tracking search engine results
  • Monitor the company’s social media performance usage reports and tracking search engine results
  • Use creative thinking and initiative to analyse site performance metrics and make recommendations on content, site design or features to improve the effectiveness of web content and/or applications.
  • Respond to social media inquiries about online activities in a timely and courteous fashion
  •  Provide support to other team members on online promotions (such as Hubspot / WordPress, Google, AdWords campaigns and email marketing).
  • Regularly report insights gained from social media monitoring to internal and external stakeholders.

 

Qualifications

  • Bachelor’s degree in Marketing or relevant work experience
  • Experience in full life cycle project management
  • Proficiency in major digital and print platforms

 

 What’s in it for you?

  • With the diverse set of clients that we work with, you are constantly learning about a variety of things.
  • There’s no limit to what you can/cannot do. If you want to dabble in a bit of design or video scripting, you can go right ahead!
  • We’ve got a lively, upbeat team of professionals who have a host of knowledge about their respective fields. We promise you’ll never be bored.

 

How to Apply

  • Send an email with your resume and writing samples at hr@kenscio.com
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Job Opening – Social Media Manager at Bengaluru, India

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.  Apply with your CV and Portfolio to hr@kenscio.com

 

Responsibilities:

  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Proficiency in B2B Social Media Marketing especially on LinkedIn
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments to manage reputation, identify key players and coordinate actions
  • Manage founder brand through social platforms and provide strategic and tactical thought for increasing engagement
  • Create original content
  • Provide data analysis and metric reporting for clients

 

Skills Required:

  • Proficiency in many social media platforms
  • Proven working experience in social media or related field
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  •  Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Fluency in English
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

 

This is your chance to be part of an exceptional team of people to contribute to an environment where innovation and initiative are encouraged and rewarded. If you love a challenge, share our “work hard/play hard” mentality, thrive on change and continuously strive for excellence in all that you do, apply for a position with us today. When applying, PLEASE SUBMIT link to your portfolio.

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Dummies’ guide to social media strategy

Diving into social media with the right strategy is like a never-ending road trip. Here are some tips

Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every like, tweet, reply, share and comment should all be guided by a plan and driving towards pre-determined goals.

To create a social media marketing plan from scratch, the first step is to create social media objectives and goals. As social media channels continue their meteoric rise, the push for organisations to adopt social technology increases as well.

Kenscio Social Media Service providers

Be SMART about it

Here are some common examples of goals and objectives for an organisation’s social engagement plans and how these can be tied together with its marketing plan in 2016. These objectives are S.M.A.R.T., i.e. Specific, Measurable, Attainable, Relevant, and Time-Oriented.

Goal 1: Increase market share of voice, increase reach of thought leadership content. Goal 2: Enhance brand reputation, increase engagement and brand awareness by exposing the brand to new people. Goal 3: Improve business intelligence (knowledge of prospects and clients, competitors, technology and trends). Goal 4: Improve return on marketing investment (ROMI)

The next step is to choose and prioritise your social network channels. When it comes to choosing the social media channel or platform you should utilise, follow the principle of choosing wisely. To begin, frame your evaluation of each channel or platform with the following questions: What is the unique purpose of this channel or platform? Does the channel or platform relate to my business needs? Which target audience does this channel or platform serve? How much time on this network is necessary to have the best impact?

You can also judge the value of a social network based on how well it fits your content and strategy. Here’s a helpful way of looking at it. Encourages dialogue, conversation networks: Twitter and Facebook; Business-focused networks: LinkedIn; Image-based networks: Pinterest, Instagram; Video networks: YouTube; SEO and authorship networks: Google+; Location-based networks: Foursquare

Remember to fill out your profiles completely. One of the great benefits of having a fully filled-out social media profile is that visitors know that you are serious about engaging with them. Before you publicise your presence, one must have minimum 15 to 20 posts. This helps visitors to know what type of content you’ll be posting and shows them that you’re established and invested on the channel already.

Keep talking

One must also aim for consistent posting and talk about trending topics. Respond to conversations and keep them going by responding in a way that your audience is excited to talk more, interact more. Keep it consistent and moving. Perhaps the most vital reason for participating in social media is that you get exposure to consumers, clients, prospects, industry leaders and competitors. It actually implies that there’s a wealth of information already available to you which you can incorporate into your social media marketing strategy. This is your baby step to know and explore your path wisely.

Consumers can also offer social media inspiration. How? Simply see how they respond to your promotions, notice what they like, share, tweet and why. Never forget, consumers, clients, prospects buy from those they know, like, and trust. Social media is a way to add value, boost your credibility, and build trust with ideally matched contacts. Always put relationships first because that is the basis of social media marketing. Smart selection of plans based on what your competitors are doing with their social media platforms can also play a pivotal role in your social media strategy. Do get inspired by industry leaders if you feel blank on what lies in the future of your social media strategy.

Above all, any strategy that focuses on providing value, boosting credibility and building trust can bring a paradigm transformation in terms of business excellence. Create a content plan and editorial calendar, create a content strategy. Creating a buzz around your content is essential to expanding social media reach and engagement. Your content marketing plan on social media should focus around these points. What type(s) of content do you intend to post and promote via social media, this year? How often will you post the content? Whom do you wish to target for each type of content? How will you promote the content?

A safe strategy to follow is the social media rule of thirds. One-third of your social content promotes your business, converts readers, generates profit. One-third of your social content should surface and share ideas and stories from thought leaders in your industry or like-minded businesses and one-third of your social content should be based on personal interactions and build your personal brand.

A social media content calendar should organise the way you curate and create content, and help develop your editorial strategy. You should also keep in mind that not all content has to be created fresh, you can get a lot of value from repurposing old content. Perhaps you have articles on your website, case studies, whitepapers, or other forms of content which can be shared using social technology.

Finally, test, evaluate and adjust your social media marketing plan. The most important thing to understand about your social media marketing plan is that it should be constantly changing. As new channels emerge, you may want to add them to your plan. As you attain goals, you may need to adjust them or find new goals for each channel.

As you scale your business, you might need to grow your social presence for different branches or countries. Rewrite your strategy to reflect your latest insight. This is a plan that is meant to change, so be flexible. As you move forward, you may discover that some tactics are not working as well as you thought they would. Try to adapt quickly and introduce the new changes to your overall strategy. An intelligent approach to apply new-edge social media tactics and an emotional approach to know what your consumers want can drive a brand, resulting in social media excellence.

KG Manjunatha is Chairman and CEO,

Kenscio Digital

The original article appeared on The Hindu Business Line.

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Essential Elements of a Social Media Marketing Strategy

Essential Elements of a Social Media Marketing Strategy

Coming up with a social media marketing plan is a great step toward diving in to social. It’s like a road trip. Start out by pointing yourself in the right direction, then choose the way you’re going to get there, check in regularly to make sure you’re on track, and have some fun along the way.

Put simply, every action you take on social networks should be a part of a larger social media marketing strategy. That means every Like, Tweet, Reply, Share and Comment should all be guided by a plan and driving towards pre-determined goals. Here is our overview of how to create a social media marketing plan from scratch.

Step 1: Create social media objectives and goals

Step 2: Choose your social networks

Step 3: Fill out your profiles completely

Step 4: Get social media inspiration from industry leaders, competitors, clients

Step 5: Create a content plan and editorial calendar, create a content strategy

Step 6: Test, evaluate and adjust your social media marketing plan

As you move forward, you may discover that some tactics are not working as well as you thought they would. Always try to adapt quickly and introduce the new changes to your overall strategy.

Tell us your views in the comments! We’d be happy to hear from you.

Stay connected for my next blog on ‘Building an Effective Social Media Marketing Strategy’.

(Contributed by: Ambili K Pillai, Group Manager – Client Success, Managed Services, Kenscio Digital)

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