Trending

Kenscio Is Now ISO/IEC 27001:2013 Certified!

Kenscio Is Now ISO/IEC 27001:2013 Certified!Adding another feather to our cap, we’re proud to announce that Kenscio Digital has been awarded the prestigious ISO/IEC 27001:2013 Certification for complying with stringent ‘International Standards’ in Information Security Management System.

The certification was conferred to Kenscio by the International Standards Certification (Global), FZ LLC, which critically assessed our security assets, data-driven digital marketing products, services, and solutions. This certification validates that our data management & security, and compliance process measures for secure client services meet international standards.

As quoted by our CEO & Founder, Manjunatha KG, “Kenscio has been serving hundreds of clients in a highly secured environment with strict data-security policies that we’ve adopted and modified over a period of time. The successful bid for this ISO certification demonstrates our efforts, credibility, and commitment to ensure customer success not only through our innovative products and services, but also through a secured data environment encompassing associated technologies, platforms, solutions, people, and processes. We sincerely value our clients for the trust they keep on us.”

The certification process involved rigorous reviews, testing and implementation of data security systems, administrative procedures, technologies, and platforms. Our physical security controls were assessed and deemed fit for their ability to maintain confidentiality of customer information, intellectual properties, information security system and market data.

We are thrilled to have achieved this landmark certification, which shall enable us to continue serving our global clients through many more successful marketing campaigns in the digital media domain and beyond.

A hearty congratulation to the Kenscio Team.
Way to Go Kenscians!

Share

Content Marketing Trends 2017-2018

Content Marketing Trends 2017-2018

2017 is more than halfway and the trends that will determine the ebb and flow of 2018’s Content Marketing have already begun to take form. Content will remain ‘‘King’’, as organizations increasingly rely on its ease-of-use to connect with their target audience. The end goal would remain the same, which is to create engaging content that enables brands to build trust, create qualified leads and earn profits.

Content Marketing Trends to Lookout for:



1. Mobile

Mobile devices drive greater traffic on the internet than desktops because more people are accessing content on it. While 2016 witnessed the rise of online videos – video content has penetrated mobile screens in a big way in 2017 and shall continue to do so. More online viewers are shifting their video preferences to smaller and portable mobile screens. Additionally, they’ll watch more of these videos from social media platforms such as Facebook, WhatsApp, and YouTube.

2. Facebook Shall Rule

Facebook is the 800-pound gorilla of content consumption, content sharing & discovery. The WASP 2016 State of Small Business Report, found that Facebook is still the most-used social media platform for small businesses.

3. Influencer Marketing

Slide_2

Influencer marketing generates 11x higher ROI than traditional advertising. Influencers are in the game for the long-run because of the critical role they play in organically promoting a brand’s reputation among communities online.

4. Visual Content

Visual content has become so fundamental to the web that it has resulted in entire social platforms such as Snapchat, Instagram, and Pinterest to make images their sole lingua franca.

5. Video Content

Most of the consumer-driven internet traffic comes from video and the trend is anticipated to continue throughout the coming year. As said by Mark Zuckerburg himself, “I think video is a megatrend, almost as big as mobile.”

6. AI Generated Content

Slide_1

For instance, Forbes’ earning reports are generated using Quill, a Natural Language generation platform based on data and template.

7. User Generated Content

85% of people trust content made by others more than brand content. This trend is a part of influencer marketing, minus the large audiences and authority enjoyed by influencers. This user behavior explains why Facebook, Youtube, Linkedin, Reddit, and Owler have succeeded in content marketing.

8. Virtual and Augmented Reality

Virtual and augmented reality has been generating a lot of buzz. Brands like Samsung and Jaguar are creating immersive customer experiences with their products and brand ambassadors using these technologies.

9. Reinforcing the Buyer’s Journey

Slide_3

More marketers will leverage content at various stages of the buyer’s journey to create engaging and personalized content. Strategic communication from acquisition to retention will be reinforced through the power of content.

10. Promotion Matters

Most successful content marketers pay to promote their content. Content once published must not be left to itself. While you may think that your content is amazing and possesses the potential to go viral, the truth is that it probably won’t create much of an impact unless promoted.

11. Content Personalization

Content will continue to lead as the go-to medium for reaching out to the target audience, in the most direct and personalized manner. Since one-size-doesn’t-fit-all audiences, content enables marketers to share personalized messages that convey the right message at the right time.

12. Content Distribution Strategy

Slide_4

Buyers are increasingly using the internet for making their purchasing decisions. Marketers must thus, leverage various methods and distribution platforms to ensure that their communications deliver expected marketing objectives.

13. Rely on Multi-Touch Attribution

Marketers will need to focus on multi-touch attribution to achieve their upper-funnel goals and measure the success of their content marketing efforts. A case in point being, successful content marketers have been gradually moving away from using lower-funnel metrics such as lead generation for measuring the success of their content.

14. Rise of Contextual Content

Branding on social media will take a more contextual turn with the aim of keeping its audience engaged. Brands will revolve their marketing communication around current events and goof-ups, to make content entertaining, valuable, and informative.

15. Dominant Content Marketing Tactics

Slide_5

Social media and content will continue to make a strong team in the years to come. Blogs, newsletters and social media are likely to be the most-used tactic by content marketers in 2018 as well. Brands will invest in native ads and improve their audience engagement through better quality content.

Key Take Away:

Documented Content Marketing Strategy

According to Content Marketing 2017 Benchmarks, Budgets, and Trends—North America – 61% of organizations had a documented content marketing strategy in place. 83% stated that their content marketing strategy was extremely effective.

It’s best to avoid adopting short-lived trends and instead focus on creating a well-planned content strategy that works for your organization. Secondly, it’s a lot more time-consuming to attain influence and results through an unplanned content marketing approach.

Share

White Paper: Should you use Emojis in Email Subject Lines?

 

There are whole lot of things that can be expressed better with emojis, and the same seems to be the case of modern email marketing. Keeping up with the trends, email marketers too have started conveying messages through emoticons to engage subscribers, attract clicks and boost open rates. Not only do emojis add more colour to the usual black and white inbox, they tend to stand out and draw the attention of the user.

Emojis have become a global phenomenon and penetrated our everyday conversations on chats and social media networks. According to a MailJet study, Brits are 63% more likely to open emails with emojis inserted in the subject line. Whereas, friendly and fun Emojis such as he tears of joy icon , are received positively by audiences universally.

Kenscio carried out its own in-depth research to understand how the Indian subscribers reacted to emoji-embedded subject lines. Two industries; the ecommerce and online travel industry were selected for this study. The results proved that the average read rate of emojis emails were comparatively higher.

Our research led us to discover a lot more interesting things regarding emoji-usage in emails. A few interesting points include:

1) Objective Emojis (Aeroplane, star, Mobile, Beer etc.) are more popular than emoticons (Expressive Emojis like smiling, crying, laughing etc.)

2) Indian audience love to see  emojis like: Trophy, Gift Box, Firework, Camera. Indian brands mostly focus on such unique emojis (unlike popular whatsapp emojis).

3) Flipkart is running ahead of all other eCommerce brands in India. Most of their promotional emails have subject lines containing emojis.

Discover many such insightful findings by  downloading Kenscio’s White Paper from the link: www.kenscio.com/resources

Share

Email Validator: The New Avatar of Kenscio’s Email List Cleaning Solution

Email Validator

What if you could access the best of your existing and potential customers through efficient emails, that reach their inbox? Worried about generating high hard bounces and spam complaints, that impact your Domain and IP reputation, which reduce the chances of reaching out your customer’s inbox? Now, you may be wondering what has efficiency got to do with emails right? Absolutely everything! Precision counts when it comes to email marketing and ensuring that emails get delivered to the right email addresses can have huge implications on a business. Kenscio’s Email Validator is one such unique solution that lets businesses target email addresses with a hawk-eyed view.

Kenscio’s cloud based SaaS solution the ‘List Cleanr’ has been relaunched in its new and improved avatar – the ‘Email Validator’. With new UI and exciting features, the Email Validator enables businesses to maintain high email list quality by cleaning up to 80% of bad email addresses.

What’s New?

  • A graphical view of email list statistics
  • Enhanced Client Specific Configuration of bad email addresses and domains
  • Improved API for single email validation
  • Enhanced spam trap suppression
  • Improved performance by caching MX lookup (domain validity)
  • Improved email notification with detailed report
  • Extensive Summary of all list cleaning jobs done in past
  • Static and Knowledge based Email validation
  • Specific to RFC standards, ISP rules, and Historical list of Email bounces and Spams
  • Live Check of Inbox in popular ISPs
  • Blazing processing speed in excess of 4 million emails per hour

 

New Features: Create Tasks on Your Email List

The platform will enable you to create a task or job that needs to be done on the email list. All you need to do is enter fields such as the name of the job you wish to create, input file delimiter with (, and |), email address column position, an email address to receive status reports, option to select input file from FTP location, browse to select input file, option to send output files to remote location and start the validation process.

 

A Job Well Done

It gives detailed specifications about who the job was created by, date and time of creation, process start and completion time, status of the job and an option to view details for greater clarity.

image2

 

It Gets a Lot Better

The view details option gives access to a vibrant graphical pie chart that showcases details from the cleaned email list. It offers insights such as valid email ids, generic words, invalid and spam domains, duplicates, hard bounce rates etc. It also gives further information regarding the total records processed and the number of valid and invalid emails. You can also download the job result whenever needed.

 

A Comprehensive Summary

Have a Visual representation of all the Email List Cleaning processes and their performance in the account.

The Email Validator platform is agnostic to the sender’s ESP and has traditionally been used by clients along with large cloud based broadcast systems, small pay-as-you-use platforms and the medium scale domestic platforms. It is set to become a gamechanger in the world of email marketing and will assist brands, enterprises and email service providers to bring hygiene into their email marketing practice as well as to avoid eroding their domains and IP reputation.

It’s that simple. Everything you need to get a squeaky-clean email list is now available on our Email Validator. It’s time to let go of trial and error methods by embracing precision email marketing through Kenscio.

To read the official press release, visit http://www.prnewswire.co.in/news-releases/email-validator-the-new-avatar-of-kenscios-email-list-cleaning-solution-621406843.html

For more information visit http://www.kenscio.com/products-solutions/email-validator

 

 

 

Share

Demonetisation: Email Strategies in #Cashless times

Blog_Competitive_Demonetization-01

 

It’s been around three months since demonetisation was introduced by the Indian government. How did this decision impact the Indian businesses and how did they cope? How their communication strategy adapted to the situation? These are some of the issues we will be discussing in this article. We have taken two popular industries; the online wallet/payment and online cab aggregator, and compared their performance using  .

The aftermath of demonetisation witnessed online platforms becoming the go-to destinations for everyday transactions. However, the mass exodus of Indian customers from brick and mortar stores to online payment platforms wasn’t easy. It involved the incorporation of extensive email marketing strategies in their subject lines so as to target the right customer base, drive their click through rate and result in actual transactional actions.

Various keywords were exclusively used by these brands. Following is the comparative analysis based on Paytm vs Freecharge and Ola vs Uber’s campaign data recorded from 8th November to 8th December-2016.

Comparison: Paytm vs Freecharge

  • The over-all sent out email volume went up for Freecharge compared to previous month data (pertaining to ‘Diwali’ mailers). Whereas, for Paytm, the Diwali mailers were more in volume than Demonetization specific mailers.
  • Paytm deployed 17 campaigns for Diwali and 50 campaigns post-Demonetization. Freecharge sent a total of 11 mailers specific to Diwali and 21 mailers after demonetization.
  • In case of Paytm, the read rate for Diwali mailers was around 6.71% and for Demonization mailers 16.54%
  • In case of Freecharge, the read rate remained almost consistent with 11.58% for Diwali campaigns and 11.48% for Demonetization.
  • 50 campaigns were launched by Paytm as compared to 21 campaigns by Freecharge targeting post-demonetization effect.
  • Campaigns carried out by Paytm used keywords such as ‘Wallet’, ‘Cash free’ and ‘Cashless’
  • Paytm’s overall targeted customer base was lesser than Freecharge. The number of customers targeted by Paytm was nearly half of Freecharge
  • Even though read rate of Paytm is better than that of Freecharge, the number of customers that Paytm has been able to target is almost half of that of Freecharge
  • Paytm email subject lines majorly emphasized on the usage of the word ‘Paytm Wallet’ in all its campaigns, whereas, Freecharge focused more on the keyword ‘Cash free’

               

Comparison: Uber vs Ola

  • Ola mainly emphasized on the word ‘Cashless travelling’ in many of its campaigns whereas Uber used the words ‘Skip’ and ‘ATM queue’ in their campaigns
  • Ola emails also extensively used other keywords such as ‘Cashless’, ‘travelling’ and ‘cashback’
  • Uber used words such as ‘Cash’, ‘cashless’, ‘Cashfree’ and ‘free’ in their email campaigns
  • Ola sent 36 campaigns during demonetization as compared to 12 campaigns sent by Uber
  • The overall sent volume of Ola emails was much higher than of that of Uber by around 18%.
  • In terms of numbers of subscribers opening the emails, Ola performed better as compared to Uber. This can be attributed to two reasons: Ola has a larger subscriber base and a slightly better read rate

Most Popular Subject Lines Used:

Brands Sendout Date Subject Line Read %
Ola 24-11-2016 Say Ola to cashless travelling 24.62%
Uber 19-11-2016 Skip the ATM queue 22.58%
Paytm 21-11-2016 It’s So Easy to Pay With Your Paytm Wallet 61.54%
Freecharge 18-11-2016 {{First Name}}, Open this mail before you Freecharge! #Cashfree 20.44%

Some previously unimaginable transactions have become common place today. Email marketing was deployed as the weapon of choice to encourage more Indians to embrace online transactions. As a result, more people began transacting online to complete their everyday grocery purchases even at the local Kirana stores, online booking of cabs/movies, hotels and restaurants.

If you would like to have a glimpse of your brand’s competition in terms of brand comparison, email deliverability and campaign performance, you can request for a preliminary report by clicking here.

Share

Kenscio Named Owler ‘HOT in 2016’ Winner in Bangalore

owler_kenscio

Bangalore – NOVEMBER 23, 2016​ – Kenscio was recognized as one among 93 businesses to receive ‘2016 HOT In Bangalore’ Award conferred by Owler. Owler recognizes the top trending companies in cities around the world. They filtered through more than 15 million companies and picked 4,500 award winners across 600 cities worldwide. The selection was done from Owler’s community in Bangalore that features 5,100+ registered Bangalore companies.

Recipients were chosen based on several different metrics, including number of followers on Owler, insights collected from our community, social media followers, and blog posts over the past year.

“We’ve sorted through database of millions of contributions from our community and landed on the top trending companies from around the world,” said Jim Fowler, CEO at Owler. “Being Hot In 2016 is an accomplishment to be proud of.”

To see Kenscio’s company profile on Owler, go to https://www.owler.com/iaApp/1576630/kenscio-company-profile

To see the official release from Owler, go to https://www.owler.com/reports/kenscio/kenscio-wins-owler-s-hot-in-bangalore-award/1479794760284

To read about the other winners, go to http://blog.owler.com/hot-in-bangalore/

About Owler: Owler is the crowdsourced competitive intelligence platform that business professionals use to outsmart their competition, gain competitive insights, and uncover the latest industry news and alerts. Owler is powered by an active community of 800K business professionals that contribute unique business insights such as competitors, private company revenue, and CEO ratings.

Launched in 2014, and funded by Norwest Venture Partners and Trinity Ventures, Owler is headquartered in San Mateo, CA with offices in Coimbatore, India. To know more, visit www.owler.com

Share

Gmail says – Get Engaged or get BLOCKED!!

Yesterday Gmail took a BOLD new step asking email marketers to get engaged and dead serious about:

(a) their recipient’s preferences, stated and implied, and

( b) Relevance of their communication.

In a blog post, Sri Harsha Somanchi, Product Manager @ Gmail has empowered it’s users to  “Never see messages from this person again”.

What happens once you do that?

You can now block specific email addresses in Gmail—starting today on the web, and over the next week on Android. Future mail will go to the spam folder (and you can always unblock in Settings).

Gmail Screenshot

Further, the blog post described how it would help Unsubscribers.

On Android,  you’ll be able to opt out of eligible mailing lists directly from the Gmail app. It’s perfect for those newsletters you subscribed to a while back but don’t read any more.

image(1)

More Power to subscribers, more care from marketers, more control to Gmail !!

Should Gmail users say Yahoo! < No Pun Intended >

(with direct quotes & images from Gmail Blog http://gmailblog.blogspot.in/2015/09/stay-in-control-with-block-and.html )

(Contributed by: Mr. Amit Sarna, Vice President-Client Success & Partnerships, Kenscio Digital)

Share

Three Awards, Five-time Finalists- Kenscio’s Award Winning Journey Continues …

A Collage of Winnings

A Collage of Winnings

We are midway into the year 2015 and Kenscio has already bagged three awards in national and international level. Starting with a Gold for the “Best Email Campaign of the year 2014” conferred by Internet and Mobile Association of India (IAMAI), Kenscio further won another Gold for “Best Marketing Innovation of the Year 2015”, presented by Direct Marketing Association of India (DMAi). The bronze medal for “Effectiveness” under the Financial Products and Services category at DMA Asia ECHO award ceremony bears the testimonial of the effectiveness of Kenscio’s innovations.

Adding to this, Kenscio was a finalist at Kyoorius Digital Awards and The Hubbies 2015.

Kenscio’s partnership with its valued partners BookMyShow and Axis Securities Limited have contributed to this award winning marketing campaigns.

Kenscio will continue to innovate with its clients and partners by offering new platforms and solutions for better data driven digital marketing effectiveness.

Congratulations to all Kenscio clients, partners and teams.

Share

Yes, we did it again!

awardscov1

MELT 2015, a festival for creativity by Kyoorius, is around the corner and it doesn’t get any better!

Kyoorius Advertising & Digital Awards 2015 partnered by Zee, GroupM, D&AD, Hindustan Times, Happy Finish, Afaqs, Pepperfry, Future Laboratory, Hyper Island, The Partners, BrandMusiq, One Eyeland, Youtube, Google, BARC India and many more had called out for nominations for various categories.

We are exultingly proud to announce that Kenscio has made the cut into the ‘In-Book’ under the category of Digital-Direct Response. This entitles Kenscio to win the ‘Baby Elephant’ and as one of the Nominees for the Blue Elephant Awards of Kyoorius Advertising & Digital Awards 2015.

The Final Winnings yet to be declared on the Event Night- May 21st and 22nd  .

There are many more to come and the Triumph is on for the much awaiting event!

For more information, Follow- http://awards.kyoorius.com/2015/digital/in-book-winners-blue-elephant-nominees-2015/

 

Share

Infographics- Email Marketing: The Journey so far…

Infographics- Email Marketing: The Journey so far

 

Reference:

EmailMonday   MarketingProfs   Econsultancy

Share

Copyright © 2017 Kenscio Blog. All rights reserved.
iDream theme by Templates Next | Powered by WordPress