Uncategorized

What would be the Major Internet Marketing Trends for 2016?

We must begin looking towards the trends we can expect to see in the coming calendar year.

Here are few forecasts for the ruling search engines like google, changes in mobile traffic, as well as the forecast trends for social networks such as Instagram and YouTube.

Kenscio - Digital Marketing company

Search Engines:

As of October 2015, Google led the explicit core search market with 63.9 percent market share, followed by Microsoft Sites with 20.8 percent and Yahoo Sites with 12.5 percent of all search engine traffic. Ask Network accounted for 1.7 percent of explicit core searches. With no surprise to anyone, Google should continue to rule the search engine competition in 2016, and in the years to come, unless another search engine rolls out a game-changing strategy that none of us were able to see coming.

Mobile vs. Desktop Traffic:

Mobile now represents an impressive amount of online traffic. In 2015, mobile traffic surpassed the quantity of visits from the desktop, marking the turning point on the way to mobile dominance for Google. The algorithm update that Google rolled out this year that penalizes sites that aren’t optimized for mobile will only cause this trend to increase. This mobile trend will only dominate more of the online activity of consumers, who are using their tablets and smartphones.

Social Networking:

Social media platforms are eating every other traffic source’s lunch. Formerly, organic search (i.e. Google, Bing, Yahoo, etc.) made up the lion’s share of overall visits to sites. So, it became the lovechild of the World Wide Web. Overall, 73 percent of internet users had, at least, one social networking profile in 2015, which is a huge increase from the 48 percent of users that had a profile on 2010. The power of social networking is such that, the number of worldwide users is expected to reach some 2.5 billion by 2018.

Facebook:

Facebook currently dominates social network usage with 45.4 percent of the social networking market share. Facebook traffic is expected to hold a similar percentage of the market share in 2016 in North America, but will continue to gain users in new regions, especially if they are able to break into the Chinese market as expected.

YouTube:

Social media marketing veterans have three top predictions for 2016: video, video and video. Next year will see a greater emphasis on video marketing, streaming video. YouTube currently holds 22.2 percent of the social networking market share, which is a share they may struggle to maintain with all the new video based social networking options that have rolled out in the last few years. One of the ways they are hoping to increase the number of visitors is through YouTube Red, which is a new paid version of YouTube. There has been some scepticism as to whether YouTube users will be willing to pay for a service they have been using for so many years for free, but YouTube is betting on the increased quality of videos, as well as expanded options such as downloading videos, to entice users to buy the service.

Twitter:

Twitter is 10 years old along the way, it has grown and evolved. Twitter has rolled out a lot of major changes this year, including the curated Moments, Native Video Ads, and Embedded Grid, feed, tweet collections, and polls. In spite of these moves, Twitter’s growth was slow in 2015, with only a rise of 11 %, for an overall market share of 4.8 %. Twitter is likely to continue to try new ways to increase their market share in 2016 with new features such as allowing tweets to be edited, offering new emoji tools, enhanced engagement options for events (such as customized emoji’s), and continuing to encourage those with customer service questions to turn to Twitter as opposed to reaching out to companies via other avenues.

Reddit:

The famous online community Reddit, which was launched in 2005, has around 200 million active users each month. Reddit currently accounts for 4.45% of social networking traffic, making it the third most popular social networking site behind YouTube.  Reddit is currently making preparations for a mobile website by testing a beta version of an Android app. It is the first step before the official launch of the app at the beginning of 2016.

Pinterest:

Pinterest had the 2nd largest driver of traffic from social media sites with a 31 % usage rate, but only accounts for 1.34 percent of the market share. When it comes to referral traffic from social networks, there’s Facebook and Pinterest – and then there’s everyone else”. According to a new study by Piqora, a pin generates an average of 78 cents in sales. Acknowledge the fact that a majority of (nearly 80%) Pinterest users are women and 92% of pins are also made by them.  As of the second quarter of 2015, U.S. consumers were more satisfied with Pinterest than any other social networking site, which bodes well for its growth in 2016.

LinkedIn:

The world’s largest professional network on the Internet – LinkedIn holding 1.34 percent of market share, as there is no real competitor in the business networking space. LinkedIn is expected to roll out better ways for recruiters to utilize their data in 2016, which could possibly slightly increase the number of people using LinkedIn to search for employment.

Instagram:

Instagram seeing the fastest year-over-year growth of all the platforms. Experts’ estimate 89 % of marketers will use social networks to increase the visibility of their brands and products by the end of next year. It currently has 1.32 percent of the market share, although that may drop slightly as Instagram rolls out more ads in 2016.

Overall, it looks like there shouldn’t be a big shake-up in market share across search engines or social networking sites, although there are a lot of new features rolling out which could prove to be big game changers.

 

Nikhita

SEO Lead,

Kenscio Digital

Share

FoMO: You may be a FoMO addict!

“FOMO is experienced as a clearly fearful attitude towards the possibility of failing to exhaust available opportunities and missing the expected joy associated with succeeding in doing so. Simply put, it is concentration of attention on the empty half of the glass.” as defined by Dr. Dan Herman who first identified and named FOMO

Decision making in humans is fairly complicated. Thanks to the attribution of 9 factors viz. Money, Love, Pride, Lust, Aspirations, Family, Communities, Faith, Religion etc., unlike animals where it’s mainly Survival, Food & Family. This might seem to be untrue but, we have always in some way or the other, displayed the FOMO syndrome.

Kenscio-Email Marketing Company

Brands and Marketers have also paid attention to the moral aspects of FOMO to capitalize on this trait of human behaviour. FOMO helps marketers to use those 9 key factors as key selling points in their marketing communication.

Technology and The Internet have also built a new trait into its Netizens called “Social & Communities”. Whether we’d like to admit it or not, social media has fundamentally changed our culture. This is clearly visible in the way people share and consume content. Citizens of the internet don’t want to miss anything and are constantly try to impress others with their ability to stay up to date with evolving stories and trends. Researchers and behavioural psychologists believe this cultural desire to be relevant is tied to a Fear of Missing Out (FOMO). As marketers, it’s important to understand how FOMO can be leveraged for maximum results.

Let’s look at a routine day of a 30-year-old married Investment Banker, Vinod. His wife Supriya, loves Ranveer Singh and is keen to watch the new movie “Bajirao Mastani”. Vinod receives an email from his favourite movie ticketing portal on the day of the release of the movie showing live ticket availability of the new movie “Bajirao Mastani” in his favourite theatre. The email shows the 10:30 pm show as “Filling Fast” and he chooses to book the tickets immediately. This is a FOMO at play!!

Another classic example is the discount offered by the Cable Television for renewing his subscription before the due date, a saving of Rs.350/- on a yearly Rs.5500/- package. That’s a sweet deal, isn’t it?

How to effectively use FOMO in Email:

  • Exclusivity – OnePlus uses an invite-only system to buy its phones, it does narrow down the buyers. But it also enhances aspirations and word of mouth.
  • Live & Dynamic content BookMyShow shows live seat availability in the users’ favourite theatre to drive FOMO.
  • Social – Ease of sharing content on social channels, encouraging customers to share on social media and thus, exposing your offer to newer audiences.
  • Behavioural – Serve the right offer at the right time using analytics and thus, engaging more effectively.

 

Key trends for 2016 and pointers for FOMO – (source – article by Robert Allen in Smartinsights.com)

  • Mobile will be the most popular device for internet access. Smartphones usage for internet access and social media shall increase exponentially along with emerging devices such as Smart TVs, Smart Watches, and Game Consoles etc.
  • Social Media users and usage.
  • Marketing Automation and Behavioural Marketing – Leverage data and customer behaviour to drive highly targeted FOMO campaigns.

 

Hemal Patel

Associate Vice President – Data Services

Kenscio Digital

 

Share

The all new Pinterest inspired Gmail’s Promotion Tab

Yes, you read that right! Gmail is reportedly making changes under the hood to transform the traditional looking rows of emails, with a sweet looking grid of images. This change only comes for the Promotions Tab, and this is what Gmail has posted in it’s official blog:

“Promotional mail has a lot of images, from pictures of snazzy new shoes to photos of that rock-climbing gym you’ve been wanting to try. But right now, those images are buried inside your messages—and with only subject lines to go on, it can be a challenge to quickly pick out the deals and offers that interest you most. To help you find what you’re looking for faster, you can now sign up for a new field trial for Gmail that lets you view the Promotions tab in a more visual way.”

Just to give you an idea of what this means; the new promotional tab will look like this:

instead of the existing traditional view that looks like this: 

What this means for email marketers? Well for starters, this gives you the opportunity to use creativity to entice your customers with relevant visual cues that complement your subject lines. It also allows you to highlight your brand’s logo to add recognition and authenticity. Gmail also seems to allow you to specify what promotional image to show; else it picks up an image automatically from the mailer. Marketers should not only specify what image to show but actually try to personalize that image for every single user! The brand logo though seems to be pulled through the Google+ page, if you still don’t have one you might want to get it setup immediately.

Get in touch to explore what more you can do with Gmail’s new Primary Tab, Google+, your neighbor’s annoying pet, or any other aspects of your email marketing.

 

 

 

Share

Gmail Inbox Issues and what you need to know

Gmail, since yesterday has been sending bug fix notifications to selected users, whose in-boxes might have experienced involuntary fits in the form of mails getting deleted or being marked as spam. It seems that the notice is only being sent to affected Gmail iOS app users, and these users have been requested to scrutinize their Spam and Trash folders.

The official Notice Says:

“You may have been impacted by a recent issue in Gmail that inadvertently caused some actions (e.g. delete, report spam) taken while viewing a message to be applied to a different message,” Google wrote. “The issue occurred between January 15 and January 22 and is now fixed.”

“We encourage you to check your Trash and Spam folders before February 14, 2014 for any items you did not intend to delete or mark as spam and move them back to your inbox,” Google wrote. “We apologize for any inconvenience.”

 

It must be noted that this bug is different from the “Plagued by emails” bug that was reported earlier this month. This specific bug would kick in when Gmail was accessed via Google search; and flood the user’s mailbox with thousands of unwanted emails. Gmail labeled this as a “Technical Glitch” and seems to have resolved this issue now.

Recommendation for Gmail Users:

If you are a Gmail user we suggest you to verify all the several tabs and folders within Gmail to make sure you don’t miss out any important communication (due to incorrect placement of emails). In case you did receive a big fix notification from Gmail; we would suggest you verify other Gmails apps (reported b Gmail to have possible issues) as well for inconsistencies:

Google Apps status screenshot

Recommendation for Marketers:

In light of such issues, we suggest marketers to reach out to their Gmail recipients, and request them to ensure their communication was not accidentally delivered to Trash or Spam. If such is the case, you should give clear and simple instructions on how your recipients can rectify this. Reach out to us, if you need help with such instructions.

 

Share

The death of “Display all Images” and what it means for you

Last week Google took a bold step by letting images load by default (no more “Display all Images”). One might wonder why the option existed in the first place and there is (or was) a very good reason why it did.

Images used in an email message are most commonly stored at a hosting server; which serves the images on request i.e. when a reader opens the message. This mechanism however can be exploited by spammers to plant malicious code on the reader’s machine, making it a very good reason to block images from all senders by default, and letting the reader decide which ones to load.

Google claims to have found a way to close this loophole by creating a filtering layer between the reader’s machine and the image hosting server. In other words, Google will now use internal proxy servers to request for images, host these images on Google Servers and finally serve images to the customer via Google’s internal network (in case nothing fishy is returned from the original hosting server)

As a Gmail User, this means that your inbox will now load images in all messages on its own and you’ll no longer have to click on “Display all Images”. If you are an Email Marketer, the repercussions may be a slightly different.

For starters, customers will now immediately see the entire email content (and not bits of it as before), since both text and images will load automatically. This in theory should translate into a better email experience for customers and create more opportunities for marketers to further improve email engagement.

On the other hand, Google will now intercept all interaction between the customer and marketer’s server; and effectively create a layer between the marketer and the customer. As a result it will no longer be possible to identify the geographic location, device information or multiple open behaviors of customers.

While this may prevent marketers to dynamically change the email content after sending the email, it will still allow them to target customer with geographic and device friendly content. As far as basic email tracking goes; open, click and conversion tracking will continue to work as before, with an exception to tracking multiple opens, which may no longer be possible. However, this would also mean that all opens are actually tracked (and not left out if someone did not select “Display all Images”) removing the discrepancy in numbers of unique openers & clickers.

While these changes in how Google delivers emails to customers may restrict marketers; it also creates opportunities for marketers to improve engagement, by making clever use of text and images.

Get in touch with us to find how you can make the most out of engagement with Gmail based customers.

Share

RTPersonalisation Platform Launched: Will Bring Live Content Into Emails

BANGALORE, MUMBAI and GURGAON, India, December 6, 2013 /PRNewswire/ —

Kenscio Digital Marketing announces its platform RTPersonalisation, which will enable email marketers to actively change the content of the email post they send out. The content can be changed based upon time of open, recipient location, available inventory, weather, social media content and many more. The platform has been developed at its recent development centre in Hyderabad.

“We seemed to have been losing vibe, post the new Tabbed Gmail Mailbox-specially for one of our crucial ‘Midnight Deal’ communication going out. The communication is landing into the Promotion tab and by the time a user checks that, the deal has expired before he actually landed on our product page. RTPersonalisation helped us put a clock on the head of users with the help of the fantastic tool that dynamically shows the actual time remaining. They helped us create a sense of urgency by letting them miss the deals and they ensure they should not miss it the next time onwards,” says Mr. Mandeep Gulati of Indiatimes Shopping, one of the early adaptors of the platform.

“I am very excited with the results that the team had delivered and the momentum that we have gained. This is a moment of pride as this is our first major product release since our existence of 4 years in the market. This will be an independent offering and will have its own P&L. We are looking to join hands with creative partners and we also welcome Indian and International email marketing companies and agencies,” says Mr. Manjunath K G, CEO of Kenscio Digital Marketing.

“The platform will bring a new revolution into the email marketing space and has the potential to change the landscape drastically. It will be a convergence of email marketing, social media and real time interaction. These innovations will help our clients deliver richer and more meaningful experiences. It will not only enable email as a channel to play a more strategic role for the brand but also strengthen its ability to drive decision making amongst consumers,” said Mr. Vivek Das who is responsible for Digital and CRM at a leading WPP agency in India.
The platform is system agnostic and will work with every email service provider and email client (Gmail, Outlook, iPhone, Yahoo, etc.)

“We timed the launch of the platform in sync with the Great Online Shopping Festival (GOSF – an initiative by Google India). The timing becomes very critical for each participating merchant, as they are already gearing up for the event in anticipation of churning out large volume of transactions over the 3 days of the festival. We will be offering special one-off pricing for all the participants of the festival where they will be not charged on the impressions/opens but a just flat fee Rs. 20,000 (till GOSF 2013 ends),” added Saurav Patnaik, Co-founder & CBO, Kenscio.

About RTPersonalisation
RTPersonalisation is an innovative platform developed by Kenscio Digital Marketing Pvt Ltd. to focus on bringing realtime content into emails. The clientele includes Ford India, Basiclife clothing, Indiatimes shopping, Firstcry, Rummy Circle and many more.
About Kenscio

Kenscio Digital Marketing Private Limited is a digital direct marketing solutions and services company. Founded in early 2009 – the 90 member team is located in offices across Bangalore, Delhi NCR, and Mumbai. Kenscio’s Development centre is based out of Hyderabad.

Today, Kenscio services more than 60 clients in India and provides them a complete array of end to end digital direct marketing services and solutions. Each client’s needs are different and Kenscio’s Solutions ranging from building a base, reaching out to the subscribers, optimizing by segmentation, analytics and real time personalization are tailor made for each need.

To a large number of clients in India, Australia, Indonesia, China, UK, Germany, France and GCC countries, Kenscio provides Automation and Integration, Custom Development, Reporting and Dashboarding, QA services, Reputation Monitoring, and Campaign Deployments.

Share

Kumar Awanish from GroupM (BLAZAR) Joins Kenscio as AVP Strategy and Innovation

Gurgaon, Haryana, India, Monday, November 25, 2013 — (Business Wire India)

Kenscio Digital Marketing Pvt Ltd brings onboard Kumar Awanish as Associate Vice President –Strategy and Innovation. Awanish brings with him nearly eleven years of experience in various functions including Business Development, Marketing, Strategic Digital marketing services to both agencies and Ecommerce companies. During his previous profile, he was the Business Director at GroupM-A WPP Company and prior to that was heading Hushbabies.com’s (latter acquired by babyBOX part of Snapdeal) marketing vertical (Experiential & Digital).

On his move, Kumar said, “What attracted me to Kenscio is the inspiring journey that it has travelled in 4 years and the way it has positioned itself in the high growing market like India. With its pioneering presence in Digital direct Marketing, Kenscio does have a tremendous potential and I would look forward to take it to the next level.”

With plans to also launch a Marketing Intelligence product – which shall cater to a constantly maturing digitally active clientele, The expansion of strategy and media planning team, further strengthens our ability to meet the needs of our customers with all the requisite intelligence” says Mr.Saurav Patnaik Co-Founder Kenscio.

About Kenscio Digital Marketing Pvt Ltd

Kenscio Digital is a pioneer in Digital Direct Marketing Solution and Service in India with more than 90 clients including Cleartrip, StarTV, Intuit, Times of India, Hindustan Times etc in Delhi, Bangalore, Mumbai and Hyderabad. Founded in 2009, the company offers innovative solutions focusing on data intelligence and Customer Life time value optimization via Email Marketing, Social Media Marketing and Cross-Channel Marketing Solutions and services. Kenscio is also the winner of Red Herring Top 100 ASIA awards.

Share

Landing Page Optimization Tips

When thinking of optimizing customer experience for email marketing, one must consider the entire customer journey, including Landing Pages. Even if you achieve brilliant open and click-through numbers; your email campaign isn’t successful till you lead your subscribers through the end goal. Successful landing pages seal the deal and make all the difference between conversions VS website visits.

We have compiled a list of techniques to help you optimize your email landing pages for conversion:

1. Objective: Traditionally an email landing page has only one objective: Conversion. A conversion doesn’t necessarily have to always result in a direct sale. A conversion could also be a sign up, a download, or any other action desired out of your customers. Keeping this in mind the landing page’s design and content should always be true to its objective.

2. Headline and Context: Always provide a clear and concise headline and list your offer / proposition as clearly as possible. After the headline you should highlight the benefits or value proposition of your landing page.

3. Navigation: Ideally, your landing page should be sufficient enough to provide all the required information to your subscriber, preventing you from taking them to multiple other pages on your website. Mimicking the website with the navigation menu should be strictly avoided, as it’ll only result in taking the focus away from your marketing goal: Conversion.

4. Optimization for Mobile Devices: Recent study (including ones conducted by us) show that mobile usage is on a steep rise and a large chunk of emails are read on mobile devices. Hence, when optimizing for mobile devices, landing pages are as important as the email campaign itself. A non mobile friendly landing page can end up disappointing your customers (or prospects) and result in conversion dropouts.

5. Personalization / Localization of Landing Page Content: Technology allows you to personalize the content of your landing page to suit every customer / prospect. It is also possible for you to passively login your customers who visit the landing page via an email campaign, preventing them from typing their login details. Furthermore, based on the current location of your customers, you can customize the content of your landing page in real time, to show location specific information / deals.

6. Analytics Integration: Landing pages are integral part of your email campaigns. So when considering performance measurement for your email campaigns, you cannot exclude the performance of your landing pages. While our system provides you a wealth of actionable insights on your email campaigns, to analyze your landing pages, you can simply install analytics software (if you haven’t already). However, installation alone doesn’t help and you need to setup an integration between your email campaigns and your analytics software; to behavior you observe on your landing pages can be correctly attributed to corresponding campaigns.

While the above suggestions should guide you towards the right direction; you need to evaluate what technique(s) work best for you. The easiest way to find out is: Test, test and test again!

For a one on one discussion about optimization of your email campaigns, write to us at: info@kenscio.com or for alternatives visit our website.

Share

Mobile Optimization Best Practices

Mobile devices have been increasingly becoming popular for both email and web consumption. In India, Mobile devices represent 62% of web consumption this month; an increase of 15% since the beginning of this year (Source: StatCounter).

Mobile Vs Desktop - Content Consumption 2013 graph

In one of our own recent studies, we explored the market share for various devices when it comes to checking emails. Based on sample data, we discovered mobile devices to contribute to 43% of email opens in India.

Hence, it’s a no brainer to optimize (or start optimizing) email for mobile devices. While the task may seem daunting to some, we assure you that the rewards in form of better customer engagement will make it worth your efforts.

We have compiled Best Practice Tips that are sure to set you going in the right direction:

Identify how your customer’s read emails

This should be the first step that will define your mobile optimization strategy. Find out:

– What is the preferred consumption device? Is it mobile, desktop, or both?

– What is the time when customers read emails: in the morning when they get up, before sleep, or any other time during the day?

– What are the preferred mobile platforms used by your customers? (Android, Apple, Blackberry, windows etc.)

Top Mobile Operating Systems - August To October 2013 graph

Keep it Simple

Fancy and image heavy email messages might look pretty but they might not be preferred by customers on conservative data plans. Furthermore, since the standards in mobile email are still evolving; it’ll be beneficial to stick to simple styling that can work across platforms.

Value the mobile Real Estate

 Majority of mobile devices have small screen sizes (at least smaller than a traditional desktop), so each line, heck every pixel is precious real estate. So instead of beating around the bush; make it a point to get your message across as quickly (and simply) as possible. Keep your sentences and paragraphs short and crisp.

Include Identifiable and Actionable Call to Action(s)

Traditional CTA text or buttons might not be equally successful with mobile devices. Your email message should preferably avoid clutter; if you cannot help it for various branding reasons make sure your CTA stands out from the clutter. Give it room to breathe so that it’s easily identifiable and click-able.

Keep larger fonts

Keep the font large so that it’s easy to read on small screens, however not so large that it ends up taking all the valuable space. For headlines you may use between 20 – 22 points and for copy use 12 – 14 points. It is recommended to use web safe fonts so that your content is displayed as you intended across devices.

Don’t forget the landing page

When optimizing the email user experience for mobile, think about the entire process from Subject Line, Template, Content, Call to Action, and even the landing page. It would be a bummer to have a neatly optimized campaign for email, but have a landing page designed for desktops. A poorly designed landing page can put off your mobile readers resulting in a drop in conversion rates.

The only way to find what works is by Testing it!

It is highly unlikely that your customers use the same device, running on the same platform. Even if you discover that a majority of your customers use Android; Google’s cherished OS comes in several versions and allows Mobile manufacturers to add whatever customization they desire. The implication of this is that unless you test your content, you wouldn’t find how each platform displays and reacts to your email message.

Some interesting Mobile Facts:

Most Popular Activities on Smartphones

Most Popular Activities on Smartphones

Email is the most popular activity on Smart Phones according to IDC & Facebook, Always connected, 2013

How did you receive the message that led to the purchase?

How did you receive the message that led to the purchase?

More than one-half (56%) of US consumers who have made at least one purchase using their smartphone have done so in response to a marketing message delivered via mobile email –  ExactTarget “Mobile Dependence”.

Most Preferred Mobile Email Message

Most Preferred Mobile Email Message

Special offers (27%), vouchers (21%) and realtime tracking (21%) are most preferred email content according to a study by Edialog (“The future of mobile messaging”). Newsletters are the fifth most preferred type with 12% of respondents saying they like to view that email type on their mobile the most.

To find insights specific to your audience / industry or to find out how you can optimize your email marketing for mobile, give us a shout!

 

Share

Email Behavior Insights Q3 2013

While you work on your email marketing strategy for the last quarter of 2013; looking at customer behavior and trends from the previous quarters can offer valuable insight to help you move in the right direction.

From simple metrics such as: opens, clicks, click throughs, conversions to more complex analysis into open rate trends (best time of day, best day of week etc.), subject line key words, click to un-subscription rate, and link categories; are some of the essential figures and statistics you should look at before formulating your email marketing strategy.

We analyzed over 8 million email interactions over the last quarter to identify fundamental trends such as: Best Time of The Day, Best Time of the Week, and Email Device Breakup:

 

Email Open Behavior - Best Time of Day

Email Open Behavior – Best Time of Day, 2013 Q3

 

The data suggests a steep rise in open rates from 6AM onwards, peaking at around noon and gradually receding almost all the way after midnight. To achieve the peaks at around noon, sendout can be started earlier during the day around 8 to 10 AM. If you wish your emails to be in top of your subscriber inbox, You can send just in time at 10 AM. You must perform various tests to evaluate what works best for you.

 

Email Open Behavior - Best Day of Week

Email Open Behavior – Best Day of Week, 2013 Q3

 

Though Tuesday technically obtained the highest scores, Wednesday and Thursday are almost equally close. For all practical purposes though Tuesdays to Thursdays make the most favorable days for sending emails. Mondays and Saturdays are runners up, where as Sunday remains to be the least favorable day.

 

Email Open Behavior - Device Breakup

Email Open Behavior – Device Breakup, 2013 Q3

 

One of the interesting insights into email behavior is how quickly mobile/smart devices are catching up with the traditional desktops. While there are several reports and data that suggest that internet usage on mobile has already surpassed desktop in India (see graph below – source: StatCounter), in our study we found mobile slightly behind desktop when it comes to checking emails. That being said, there is a good chance mobile may end up dominating this space too in the next few quarters. Stay tuned for our future reports.

 

Mobile Vs Desktop

Mobile vs Desktop, Internet usage- India 2013 Q3

 

Even at current figures, Mobile at 43% controls a substantial share of email interaction. If you haven’t already started to work on optimization of email content for mobile, now would be the right time.

Though all the above statistics represent a sizable sample of 8 Million, it is still recommended that you perform such analysis to identify trends specific to your industry / customers.

For more information on how you could easily obtain such insights and use them to optimize customer engagement, get in touch at info@kenscio.com or alternatively contact us via other channels.

Share

Copyright © 2017 Kenscio Blog. All rights reserved.
iDream theme by Templates Next | Powered by WordPress