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Kenscio Digital Marketing: Spearheading the Optimization of Digital Marketing Technology

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Over the last few years, Digital marketing zone has undergone a substantial transformation to generate acclaimed marketing experience. The best digital marketers utilize emerging trends and technologies to achieve transformative business outcomes with the right choice of both investment and technology. The tardy developments, huge cost and disruptive technology can redefine the position of an enterprise abruptly in the digital landscape. Kenscio, the promising Marketing Company, ushers data driven digital marketing solutions to ameliorate digital marketing industry using high-end tools for Email Marketing and Direct Marketing with global standards. Its Email Marketing tools and services like Email ListCleanr, Real Time Personalisation (RTP) and Multi-Channel Marketing Intelligence Solution (McMIS) are applauded by IT landscape.

Kenscio continues its journey as a leading ‘Marketing Technology’ company having complete expertise of Data-driven Digital Marketing added with its demonstrated competence in Digital Direct Marketing/Email Marketing. Besides, it generates a win-win circumstance in the market with technology competent vendors. Kenscio’s motto is ‘Client Success’ and the account management team is called as Client Success Team. RTP, McMIS, Email ListCleanr are notable accomplishments by Kenscio’s research and development team. The following testimonial is an exemplar of Kenscio team’s commitment: “Ever since our inception, e-mail marketing has been an integral tool of marketing communications for us. With our partner Kenscio, we have realized the true significance of e-mail marketing which has immensely helped us streamline our marketing objectives which include acquiring new customers, promoting a particular product range, also majorly solving customers’ queries through the effective social media integrated e-mail marketing campaign and so on and so forth. We have been substantially increasing 100 percent YOY marketing spend on e-mail marketing which generates great ROI to Naaptol.com.”- Naaptol Online Shopping Pvt Ltd.

Kenscio’s Email marketing platform is a personalized communication tool, in terms of integration and automation, personalisation, segmentation, database cleansing, and creative communication that generates strategic partnerships with clients. Through ‘Managed Email Marketing Services’, Kenscio offers the complete solution for successful Email Performance that encompasses the complete process of Strategy Making, Conceptualization, Campaign Design and Development, Testing, Deployment, Campaign Monitoring and Analytical Inputs for effective targeting.

Award Winning RTP

Meanwhile, Kenscio’s award winning product – RTP enhances Email Marketing that enables live information feed in promotional emails even after send-out. RTP is the first of its own kind of dynamic email content personalisation solutions in India and signifies arrival of a new era of dynamic emails replacing the static emails. It deals with actual and real-time value of stock market/portfolio, latest news/updates, location based offers, individual subscriber based preferences, remaining stock/inventory values, time remaining for an offer/deal to expire etc. RTP offers innovatively designed and customized features that can dynamically change email content based on the time of opening the Email, location, device used, customer behaviour, etc. This is more of a contextual Email marketing that can make the Emails more relevant to the readers for a longer period of time.

Digital Marketing Tools

Multi-Channel Marketing Intelligence Solution (McMIS) helps to study customers’ channel behaviour (offline, website, email, social media), activity (or lack of activity) and purchase behaviour in relation to their demographic and psychographic information, that generates accurate and relevant multi-channel campaign management. Furthermore, McMIS empowers to analyse true performance of campaigns via powerful analytic capabilities. A marketer has to record and study how the customers move through their lifecycles over a period of time. McMIS can help in uniting all marketing efforts across paid, owned and earned mediums by integrating customer interaction data and campaign management across multiple channels.

Additionally, Kenscio’s Email ListCleanr is a hygiene application for cleansing huge email database to filter invalid email contacts and ensure authentication for genuine subscribers. It provides assurance on the contacts that can be sent by email safely without spoiling the sender IP or sender Domain reputations. By removing potential spam and emails not conforming RFP standards and ISP rules as well as doing necessary corrections in email IDs/domain names, Listcleanr significantly increases reputation with Gmail, Yahoo and Hotmail. Hence, it improves efficiency of email campaign and return over investment.

Recognition of Expertise

Early 2015, Kenscio’s RTP embedded campaigns for BookMyShow won “Best Email Marketing Campaign of the year” conferred by IAMAI, and “Best Marketing Innovation of the year” conferred by DMAi. RTP also bagged a bronze for ‘Effectiveness-Financial Products & Services Category’ for a successful Email campaign done for Axis Securities. Its journey continues as a strategic technology partner, and has moved its corporate office to a newer and wider space of technology for a defining future in Digital Marketing landscape. Consequently, Kenscio proclaims a specialized approach to unveil digital technology horizon ahead.

 

The aforementioned article was published in CIO Review (India Edition) Magazine in January 2016

For the original article go to: http://www.cioreviewindia.com/magazine/Kenscio-Digital-Marketing-Spearheading-the-Optimization-of-Digital-Marketing-Technology-ZUFI116904034.html

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Little Pleasure of Life

Our focus on our work can sometimes isolate us from everything else. But on 9th of September, this isolation was broken by a birthday celebration at our Delhi office. This is my first job & I was expecting birthdays to be a somber affair. However I was pleasantly surprised by the extent of the celebration.

The birthday celebration was of our very own Vinny Abhishek. He aspires to buy a Honda Accord this year (although initially he wished for a Bentley). The cake cutting ritual was followed by birthday bumps and smearing his face with the pineapple cake. There was also a lot of friendly banter going on. I have to admit the birthday bumps did scare me and Vinny would have found a bit difficult to sit after the bashing.

What I like about our Delhi office is that everyone knows each other by their name. In an era of larger offices where the CEO does not know the name of its employees, in our small Delhi office, everyone from the office head to the office boy came together to celebrate the birthday of Vinny.

(Contributed by: Mr. Sharad Agarwal, Manager-Client Success, Kenscio Digital)

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Congratulations to all the winners of Motto 2014- Level 1

Manish Pajan
Head – Marketing Development
Mahindra Holidays & Resorts India Limited
Subir Singh
Sr. General Manager – Marketing
HeadHonchos.com
Sandeep Singh
Head Online Marketing
HT Media
Mitesh Soni
Media Executive – Media Planning & E-commerce
Neo@Ogilvy l Ogilvy & Mather
Sistla Phanidhar
Assistant general manager
Lanson toyota
Kaustav Mukerji
Marketing Manager | Digital Media
Bharti Airtel Limited
Bedant Das
Manager E-marketing
Pacifica Companies
Vineet Verma
Promotions & Information Officer
Department of Information Technology
Guruprasad Nayak
Marketing Communications Manager
IDE-Global
Abhilash Pillai
Director – Online Marketing
Australian Cruise Group
Praveen Meloth
Head Digital Marketing
Babyoye.com
Vijaya Lakshmi
Marketing and Digital Comms Manager
Capgemini
Naga Jyothi Kiran Busam
Campaign Trafficker
Ybrant Digital Ltd
Sandeep Vadnere
Associate Vice President – Technology
HeadHonchos.com
C.Dinesh Nair
Senior Director Marketing
Sulekha.com
Manish V. Dhanwani
Manager – Marketing
BookMyShow.com
Salil Shankar
Director – Search
Isobar
Hitesh Shah
Web Developer
BookMyShow
Anushree Garg
Senior Internet Marketing Specialist
Bajaj Capital Ltd
Akshay Chaturvedi
Business Head, ZigWheels.com
Times Internet Limited
Lakshya Khanna
Manager – Digital
Mindshare
Akhilesh Sabharwal
Associate Director, Digital & CRM
WPP Global Team Ford, India
Navin Modi
Head – Online Marketing
Play Games24x7 Private Limited
Praveen Kumar
Head – Product and Online Marketing
Findmyghar.com
Satheesh Kumar
Online Marketing Manager
Fundsindia.com
Srinivas Reddy
Manager – Digital Marketing
Indus Health Plus
Nagendra Singh
Digital Strategist
Wunderman/WPP Global Team Ford
Himanshu Bagga
Offline Marketing – Customer Retention & Loyalty
Flipkart.com
Kiranjeet Singh
Marketing Manager
Sterling Holidays Resort India Ltd
Toshal Shenai
Account Manager – Digital
Isobar
Manish Sharma
Sr. Data Analyst
Wunderman
Satyaprem Upadhyay
Brand Marketing & Solutions Specialist
CNBC TV18
Ankur Soni
Business Group Head
Maxus
Mustafa Syed
Director Media
Isobar
Udaibir Singh
Manager Digital
Star Tv
Priti Bihani
Associate Manager – Business Leader
HDFC LIFE INSURANCE
Vivek Pai
Manager – Direct Marketing
Aimia Inc
Pritesh Desai
Founder
Inventika Solutions
Kasturi
ASST. MANAGER
TATA MOTORS
Nitin Walia
Co-founder, Director
Grey Head Media
Aashutosh Chaudhari
Vice President, Marketing and Product Management
Live Sports365 E-Retail Pvt. Ltd.
Abhishek Joshi
Marketing Officer
Videocon Telecommunications Ltd
Inaam Hussain
Group Head – AdTrafficking
Interactive Avenues Pvt Ltd
Vivek Singh
VP, Marketing
FirstCry.com
Boniface Noronha
Associate Vice President – Marketing
HDFC Life

There were a total of 546 participations in Motto 2014, level 1. A selected few have been chosen to move to the next level to win the Ipad Minis :). The winners of level 1 are being presented with a fine Lamy Pen each.

So congratulations and wish you all the very best!

Warm Regards,

Team Kenscio

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Digital Direct Marketing without Insights and Actions

“Action without insight and insight without action mean nothing to a marketer.”

Kenscio’s Digital Direct Marketing Solutions Suite enables marketers to use the customer demographics, transactions, and web behavior across all of digital and offline channels to derive powerful insights for actionable acquisition, engagement and retention strategies.
Watch the video to know more.

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Another day at Kenscio Delhi Office- Vinni Abhishek

Now this is just the flat-out funniest blog I’ve ever been privileged to write dedicating a young lass Called Richa: Our campaign management Specialist (Refer to the girl in frame), a bagful of enormous talent with the gift of the gab deeply rooted in her blood. It never fails to make me laugh. And when I say laugh, I mean it almost never fails to make me double over laughing.

Not even a single incident on the planet have managed to escape her and every time she has got some links attached to the bits occurring in the world irrespective of the kinds of Barrack Obama to Rakesh Bhaiya serving tea in the red cup (Our Office Boy) and the icing on the cake is happenings of things on places like Chandigarh or Ambala more often than not.

“Han Han meri Na 1 didi hai WO v laal cup me hi chai deti hai sabo ko” or Mera na ek dost hai wo bhi America me rehta hai as if uske bol dene se Her didi would be deputed as our Office Girl or referring her friend as the Potential President of U.S”

In times to come, a declaration is floating in the air “All the words uttered by Richa(Refer to the girl in frame) are completely fictitious and have no resemblance to the real life”

But as the saying goes, “In the end its the end what matters the most”. With full of entertainment stuffs and coolness she is the one who helps us reduce the stress and make the workplace more enjoyable.

Kudos to the Sense of Humour in you !!Keep the tempo Going J

 

Vinni Abhishek

Media Team

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Digital Media Is Directly Measurable

Companies are increasingly turning to digital media marketing for marketing their brands as it is cost-effective and has maximum reach, since people spend a lot of time online. EFYTimes spoke exclusively to Manjunatha Kutarahalli, co-founder and CEO, Kenscio Digital Marketing Pvt Ltd about the scope and future of digital marketing.

What is the main difference between digital media marketing and social media marketing?

Digital media marketing is marketing using a broad set of digital media, which also includes social media. Digital Media marketing encompasses all digital media like websites, search engine optimisation (SEO), search engine marketing (SEM), video advertising, viral marketing, e-mail marketing and social media marketing.

How much have businesses started considering the seriousness and importance of social/ digital media marketing?

Businesses have understood the consumer behaviour for a long time and are using those channels where consumers are spending time, whether at home, or out of home or the places they are in or the newspapers, magazine they read, etc. As Consumer behavior and time is being spent more and more online, businesses are soon realising this and using the digital mediums (website visits, searches, e-mail, social, etc.) to reach, influence and engage with them. While in the West most of the people are online, businesses are spending more of their marketing budgets online, Indian business trend will soon follow the footsteps of Western businesses as Indian consumers are going online.

How and when was Kenscio Digital Pvt Ltd rolled out? Why the name Kenscio?

Kenscio started its roots as Sprinklr India in mid of 2009 and got its present name as Kenscio in mid of 2010, when it became a full-fledged company focusing on marketing solutions and services using digital direct mediums. It was founded by enterprising hard core experienced global digital media experts from e-mail and social background.
Ken means an expert or a guide and Scio is for social and e-mail. Hence, Kenscio was formed to assist marketers in reaching out to their customers through digital direct mediums of e-mail and social with the expert knowledge and solutions from Kenscio.

Everyone is online these days. How do you filter the right target audience? What is the most challenging task in your business?

People are getting online and spending much of the time online. Hence, businesses are trying to utilise the online medium in reaching out to them. Kenscio is focused on serving emerging high growth Internet based companies and large enterprises, which have successful digital marketing channels. The most challenging campaign for us is to get the marketers to send their campaigns to the right customer segments and measure the success by analytics beyond opens and clicks.

What is the importance of digital media marketing for SMBs? How can they leverage its benefits without spending too much?

Digital Marketing offers the most cost effective medium for SMBs, who don’t have big marketing budgets. Moreover, the digital media is directly measurable. From building a website, optimising it for Search engines, collecting the footprints of the visitors, communicating with the visitors, branding on social media sites like Facebook, Twitter, LinkedIN, YouTube and articles, case studies on blogs etc are very cost effective.
Platforms like Facebook, Twitter allow companies to set up their own marketing pages. Do you see it as diluting the effects of the medium or is it viewed as an emerging trend for the industry?
Facebook, Twitter, LinkedIN and YouTube have more than several hundred online audiences and people spend considerable time on these mediums. Hence, companies are setting up their marketing pages on these social networking sites to get the audience that are hooked to these networks and build brand engagement, recall and sales. Facebook commerce is already happening now and now companies may not need a website as they can do everything on the Facebook itself from building a microsite, getting visitors and selling stuff. This makes the SMBs to get to market quickly without spending too much.

Can you share your clients and popular campaigns that received overwhelming response?

All of our client campaigns are receiving better responses through our expert advises and better targeting. One campaign can perform better than the other campaign of the same client, as the offer is better or timelier. Hence, it is very difficult to classify in general. One of our clients, Rupeemail recently launched the first newsletter which received an overwhelming response, with a CTR (Click-through rate, a measure of clicks to opens as a percentage) in excess of 200 per cent which is phenomenal for any campaign.

Original article at efytimes.com

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Weaving the SEO Magic on SMEs

For SMEs in India and abroad looking to make their mark online and connect to millions of potential customers, the Internet represents a golden opportunity. Developing a web presence is a natural extension for any business. However, Saurav Patnaik, Co-Founder and VP Marketing, Kenscio Digital Marketing Private Limited, an internet marketing company tells ITBizFocus.com that building a website is not enough and that small companies need good

(SEO) strategy in place to ensure that their websites generate a high quality traffic that can be converted into paying customers.

Why is email marketing important? How does it help a business generate revenue?

Emails help the businesses to reach the audience directly. It is measurable, economical and can be done faster compared to other traditional ways of doing marketing. Now, going back to the basics, to earn revenue, these businesses need to understand who are the people which are interested in buying proposition, what time can they be contacted, whether or not they qualify to buy your product and how are they willing to make a purchase. All this information can be captured analyzed and acted upon using emails… Once you know all this, businesses will be able to send individualized, relevant communications to generate revenue.

How important is branding to SMEs and startups? Is small business branding efforts wasted in direct marketing and sales?

It is very important for an SME or, a startup as it becomes all the more important for them to be in the minds of their customers and take communication to a much higher level (super personalized and individualized). So that their customers know that these companies really care and understand the needs.

What are your thoughts on small businesses relying on SEO?  How important it is for them to outsource their email marketing and social media marketing to specialists?

Search Marketing does help to get traffic on your website, however in the long run we need to engage them in the meaningful conversions. Thus, relying on SEO only will actually result in footfalls but to get these conversations you need emails and social media.

What are some emerging marketing opportunities in social media advertising? Could you kindly elaborate?

To be able to start the conversations over social media, businesses will need to provide clear call for actions….It need not necessarily be a Like or a follow on Facebook and Twitter respectively, it can also be an invitation to join the CEO for breakfast. I see an opportunity for Advertisements on Fan pages, cross promotional tweets, Email campaigns and lot more. The market in the US has already started doing such Social Advertising campaigns; you can see players like Daily Candy doing it over Facebook.

What advice would you give entrepreneurs looking to use email marketing and also to small business owners who are just starting on the Internet?

My only advice is that focus on your audience, be relevant (talk about your customers, not what you sell) and be aware of where your target audience is over internet to know which tool to use.

Original article posted at itbizfocus.com

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“It is not always about what you have to say or sell,”Saurav Patnaik, Co-founder and VP Marketing, Kenscio

Digital Direct Marketing has emerged to become among the more cost-effective, efficient, real-time marketing channels, challenging the traditional methods of customer contact. Marketers are increasingly demanding e-execution capabilities within their marketing toolkit as this medium provides them a direct, personal, interactive and measurable customer communication capability. Digital marketers are slowly waking up to the fact that more than 50% of the online population in India is spending time on emails compared to 18% – 25% , who spend their time searching for information, and companies and brands would be able to reach out effectively to a significant percentage of their customers through this channel.

Founded in June 2009, Kenscio (earlier known as Sprinklr India), identified the opportunity and built a niche focus in the fast growing market for Digital Direct Marketing. From go to market strategy to acquisition to engagement, Kenscio’s solution spectrum covers the entire customer life cycle spectrum from a DDM perspective and its service portfolio includes email marketing products and services. The name Kenscio is derived from Ken and Social graph of consumers, Ken means understanding and knowledge and Kenscio stands for the strength of understanding the social graph of the audience of their clients.

We at YourStory.in, caught up with Saurav Patnaik, Co-Founder & VP, Marketing, a digital marketing expert who has handled mandates for some of India’ s most reputed brands like Hero Honda, Coca cola, India Today, CII, Virgin Mobile, Nestle and many more. Saurav talks about the Digital marketing space in India today, how startups can utilize it effectively and how it continues to serve a significant purpose. Read on for more!

There are many companies in the digital marketing space. What makes Kenscio different?
Yes there are a lot of companies in this space; so when we started the organization we had a clear focus on why we wanted to do this.  India has been very mass media heavy and as the competition of the brands increased, the need of one on one communication was becoming a true challenge. We believe that in today’s world when a user has already realized the power he possesses, it is important that brands also get assistance to address them. Kenscio focuses on that particular piece of one on one communication and specializes in it. We believe that the only way we can be successful is if our clients are successful- our relationship managers are called Client Success managers. This kind of commitment and specialization makes us stand apart. Kenscio’s client portfolio has grown by 10 times and its email volume by 15 times to 100 million plus emails every month. This commitment has also helped us win the Top 100 Red Herring Asia award

Being one of the first few companies in this space, what are the challenges you faced?
As I had mentioned earlier that India is mass media heavy, we had to face a lot of challenges, as we wanted to change the status quo. Every marketer was interested in only looking at trying to get in touch with as many people as possible and not considering identifying their buzz epicenters or people who have the affinity to consume their communication. Today, a lot of our clients who have kept their patience are enjoying much larger businesses that they could only dream of via their existing customer base. In order to reach this, we worked really hard to educate and assist enterprises at all levels to understand how communication affinity works and how it can be used in marketing- basically focusing on profit making rather than chasing an undefined growth.

What is your business model?
Ours is an agency model where we assist the clients to achieve success in their digital direct marketing initiative and we charge them for consulting and services.

What is your marketing strategy? What is the size of the market you are targeting and how do you think the market will pan out in the near future?
As we call our strategy team as Client Success Team, it is very clear that we want more successful clients and grow with them. The total market size is around Rs 250 Crores as of now and we wish to cater to all the clients and prospective clients who share our belief of empowering their customers and being a part of their success. The market is going to see a vast expansion as the number of end users is only going to increase.  However, there is going to be a big dearth of specialized work force, so there are a lot of opportunities for the youth to grow fast in their marketing career if they choose digital marketing as a specialization.

Any specific trends you’ve noticed in the digital marketing space?
The marketer is much more mature today; and to a great extent has the clarity in terms of the business objectives he has to meet via the digital medium. Clients are asking for higher levels of professional services and are ready to invest in intelligence rather than just shooting emails. They want to marry the backend data with consumer insight to have more impactful communication. Today, they are asking how they can focus on Revenue per user to understand and utilize it for cross promotion and up-selling.

What advice/tips would you give to startups looking to market via digital media?
This medium is just like any other medium; it is just that the end user is very mature and you must respect it. It is not always about what you have to say or sell but its more about why they should believe you and trust you. You figure that out, a big part of the battle is taken care of.

Future plans.
We have recently announced expansion of our operations in the country with larger facilities in New Delhi, Mumbai and Bangalore.  These bigger facilities will meet the increasing customer demand and support the rapidly evolving market in India. Indeed, the market has identified Kenscio as a leader in strategy, consulting and professional services in this particular niche. Soon we are planning to expand in Australia as well.
As a part of this expansion plan, Mr. Hemal Patel, Director, Data Services has joined its Mumbai operations. With our stronger presence and expanding teams, we are dedicated to get the best talent on board in terms of strategists, retailists etc, to provide support to customers across India.
We have taken a very close look at the Indian economy and the marketing industry and we foresee a great need of a database marketing product which will suit this kind of quo.

Original article posted at yourstory.in

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