Tag: content marketing

Job Posting – Content Writer at Kenscio Digital Marketing

As a Content Writer at Kenscio, you will have the opportunity to create content and social media activities for a variety of brands across verticals and industries. You will be required to work collaboratively with the other teams in the organization to understand and promote a single corporate message and image. You will play a pivotal role in executing and refining credibility, and building communities to create integrated marketing campaigns, ensuring consistency in voice and brand.  Apply with your CV and Portfolio to hr@kenscio.com

 

Responsibilities

  • Understand the goal, audience, and message of a campaign and create copy to suit
  • Create content marketing strategies for the organization and for its clients
  • Research, write, edit and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs
  • Write effective content for marketing collaterals like brochures, flyers, etc.
  • Blog Posts – Plan blog posts for the month, write and review, post, and promote the posts across the web
  • Build and implement social media programs that ensure appropriate messaging is executed online, to support corporate goals, incorporating Facebook, LinkedIn, Twitter, YouTube, Slideshare, Google+, etc.
  • Monitor social media groups, trends, tools, and applications and recommend actions/next steps
  • Monitor and engage in brand-related online conversations
  • Monitor the company’s social media performance usage reports and tracking search engine results
  • Monitor the company’s social media performance usage reports and tracking search engine results
  • Use creative thinking and initiative to analyse site performance metrics and make recommendations on content, site design or features to improve the effectiveness of web content and/or applications.
  • Respond to social media inquiries about online activities in a timely and courteous fashion
  •  Provide support to other team members on online promotions (such as Hubspot / WordPress, Google, AdWords campaigns and email marketing).
  • Regularly report insights gained from social media monitoring to internal and external stakeholders.

 

Qualifications

  • Bachelor’s degree in Marketing or relevant work experience
  • Experience in full life cycle project management
  • Proficiency in major digital and print platforms

 

 What’s in it for you?

  • With the diverse set of clients that we work with, you are constantly learning about a variety of things.
  • There’s no limit to what you can/cannot do. If you want to dabble in a bit of design or video scripting, you can go right ahead!
  • We’ve got a lively, upbeat team of professionals who have a host of knowledge about their respective fields. We promise you’ll never be bored.

 

How to Apply

  • Send an email with your resume and writing samples at hr@kenscio.com
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Content Marketing Trends 2017-2018

Content Marketing Trends 2017-2018

2017 is more than halfway and the trends that will determine the ebb and flow of 2018’s Content Marketing have already begun to take form. Content will remain ‘‘King’’, as organizations increasingly rely on its ease-of-use to connect with their target audience. The end goal would remain the same, which is to create engaging content that enables brands to build trust, create qualified leads and earn profits.

Content Marketing Trends to Lookout for:



1. Mobile

Mobile devices drive greater traffic on the internet than desktops because more people are accessing content on it. While 2016 witnessed the rise of online videos – video content has penetrated mobile screens in a big way in 2017 and shall continue to do so. More online viewers are shifting their video preferences to smaller and portable mobile screens. Additionally, they’ll watch more of these videos from social media platforms such as Facebook, WhatsApp, and YouTube.

2. Facebook Shall Rule

Facebook is the 800-pound gorilla of content consumption, content sharing & discovery. The WASP 2016 State of Small Business Report, found that Facebook is still the most-used social media platform for small businesses.

3. Influencer Marketing

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Influencer marketing generates 11x higher ROI than traditional advertising. Influencers are in the game for the long-run because of the critical role they play in organically promoting a brand’s reputation among communities online.

4. Visual Content

Visual content has become so fundamental to the web that it has resulted in entire social platforms such as Snapchat, Instagram, and Pinterest to make images their sole lingua franca.

5. Video Content

Most of the consumer-driven internet traffic comes from video and the trend is anticipated to continue throughout the coming year. As said by Mark Zuckerburg himself, “I think video is a megatrend, almost as big as mobile.”

6. AI Generated Content

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For instance, Forbes’ earning reports are generated using Quill, a Natural Language generation platform based on data and template.

7. User Generated Content

85% of people trust content made by others more than brand content. This trend is a part of influencer marketing, minus the large audiences and authority enjoyed by influencers. This user behavior explains why Facebook, Youtube, Linkedin, Reddit, and Owler have succeeded in content marketing.

8. Virtual and Augmented Reality

Virtual and augmented reality has been generating a lot of buzz. Brands like Samsung and Jaguar are creating immersive customer experiences with their products and brand ambassadors using these technologies.

9. Reinforcing the Buyer’s Journey

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More marketers will leverage content at various stages of the buyer’s journey to create engaging and personalized content. Strategic communication from acquisition to retention will be reinforced through the power of content.

10. Promotion Matters

Most successful content marketers pay to promote their content. Content once published must not be left to itself. While you may think that your content is amazing and possesses the potential to go viral, the truth is that it probably won’t create much of an impact unless promoted.

11. Content Personalization

Content will continue to lead as the go-to medium for reaching out to the target audience, in the most direct and personalized manner. Since one-size-doesn’t-fit-all audiences, content enables marketers to share personalized messages that convey the right message at the right time.

12. Content Distribution Strategy

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Buyers are increasingly using the internet for making their purchasing decisions. Marketers must thus, leverage various methods and distribution platforms to ensure that their communications deliver expected marketing objectives.

13. Rely on Multi-Touch Attribution

Marketers will need to focus on multi-touch attribution to achieve their upper-funnel goals and measure the success of their content marketing efforts. A case in point being, successful content marketers have been gradually moving away from using lower-funnel metrics such as lead generation for measuring the success of their content.

14. Rise of Contextual Content

Branding on social media will take a more contextual turn with the aim of keeping its audience engaged. Brands will revolve their marketing communication around current events and goof-ups, to make content entertaining, valuable, and informative.

15. Dominant Content Marketing Tactics

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Social media and content will continue to make a strong team in the years to come. Blogs, newsletters and social media are likely to be the most-used tactic by content marketers in 2018 as well. Brands will invest in native ads and improve their audience engagement through better quality content.

Key Take Away:

Documented Content Marketing Strategy

According to Content Marketing 2017 Benchmarks, Budgets, and Trends—North America – 61% of organizations had a documented content marketing strategy in place. 83% stated that their content marketing strategy was extremely effective.

It’s best to avoid adopting short-lived trends and instead focus on creating a well-planned content strategy that works for your organization. Secondly, it’s a lot more time-consuming to attain influence and results through an unplanned content marketing approach.

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Content Marketing Methodology

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With 4 billion content assets published daily, it’s getting increasingly challenging to make content marketing work in the present scenario. Customers are being bombarded with information they don’t want or need and it’s up to us to cut through the clutter and find a better way to reach the right audience.

According to ‘B2B Content Marketing 2017: Benchmarks, Budgets, and Trends (North America)’ report – 22% of marketers have been extremely or very successful with their overall approach to content marketing. While 41% B2B marketers were sure that their organization had clarity on the success of their content marketing – 30% were unclear and 29% were unsure.

Over the years of working with Content for Advertisers, we have derived a structured methodology that works for Content Marketing.

Content Marketing Methodology Best Practices:

1. Define Your Objective
The first step is to demarcate the purpose of your brand content. What do you seek to accomplish through the content you share with your audience? Once you establish the objectives, create a strategy that caters to your organization’s content marketing needs.

2. Content Planning
Identify your target audience or buyer persona. This will help you create content that is relevant, gripping and valued by your audience. Once you have zeroed-in-on your reader base, initiate the content planning process by:

  • Creating a calendar to organize content into buckets or categories that encompass brand communication across channels such as the organization’s website, press releases, social media pages and blogs.
  • Analyse user behaviour and metrics to assess the best time to schedule and post content on various platforms, so as to reach the right audience at the right time.
  • Conduct surveys to understand current trends and user behaviour to improve the quality of content and its presentation.

3. Content Creation
The quality of brand content determines its effectiveness. Ensure that your team comprises of skilled writers who are passionate and creative. Once the content team is ready, your brand can capitalize on various mediums such as quizzes, infographics, webinars, podcasts and events. Collaborative content is another approach that can add value to the company’s content and marketing strategy. Reach out and invite members of your organization, influencers, allies and experts to build content for your brand.

4. Content Optimization
No matter how compelling the content is, it’s useless if your readers can’t find it. Content optimization enables it to be visible on search engines through search results and keywords. Having a strong SEO team to back content efforts will ensure that your reader base is able to access and engage with your brand. You can optimize content through keyword research and SEO marketing. Another way to check the efficacy of your brand content is to carry out periodic A/B testing – to check which content works better.

5. Content Distribution
Promote content online through various media formats and channels such as owned, earned and paid content distribution. Through marketing automation, you can promote content on several online channels such as social media platforms, apps and websites. Email marketing and pay-per-click (PPC) marketing are other content distribution tools that can help promote content.

6. Content Performance
Measure content performance to gain a deeper insight about whether your strategy is working or failing to yield expected results. Content performance helps asses which assets are doing better in terms of ROI, leads and conversions. Various metrics can be utilized to study the performance of content marketing, such as analytics, time spent, user engagement, conversion rate, heatmaps and CRMs.

7. Content Management
Content Management Systems (CMS) make it easier to publish, edit and revise content thereby reducing business time and cost. This system also helps improve search engine ranking and online branding through multi-channel campaign management such as emails, RSS, dynamic content, brochures and hypersites. Most importantly, CMS manage bulk content within a workflow which gives organizations greater control over their content.

With a documented content strategy in place, organizations can achieve better marketing results and improve their brand visibility. All it takes is a little planning and a structured and disciplined quantitative approach.

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