Surprises are over rated, more often than not they back fire. Getting a surprise birthday party or winning the lottery can be fun, but they happen rarely.

When it comes to your business, the less the surprises, the better. It’s quite like driving a race car. You’d want to be sure that: you know the track, the tires are correctly inflated, the engine won’t explode if you rev it on the red line, the breaks work, etc.

Similarly, when you execute an email marketing campaign, you ensure that the content is relevant, it has a strong value proposition and your subscribers know why they have received the email. The last thing you would want is that your email campaign did not perform as you had expected.

Although, the success of an email marketing campaign depends on a lot of factors, content surely plays a very important role. As strange as it may sound, relevance is not all that you need to worry about when it comes to content.

Email marketers operate in the realms of ISPs who scrutinize email content not just in terms of relevance but also in terms of quality.

What is quality? Quality here is the degree or the grade that helps differentiate a genuine email from spam.

Who defines this quality? ISPs do. They guard the interest of their users and have complex set of rules that automatically filter incoming emails.

What can you do about quality? To begin with, you should follow the best practices defined by ISPs. These are standard set of guidelines that establish a broad framework for genuine email marketers. Can anything else be done?

Kenscio Labs has been secretly working on a powerful tool that will analyse and score the quality of email content. Our geeks are working hard because like you, they dislike nasty surprises. They know what its like to see a well planned and executed campaign crumble, simply because it couldn’t meet the stringent quality standards defined by the ISPs.

In simple words, this secret tool will let you test the quality of your email campaign, before you execute it.

More Control, less surprises, smarter strategies, better performance.

Stay tuned on Kenscio blog!

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