Tag: content

Job Posting – Content Writer at Kenscio Digital Marketing

As a Content Writer at Kenscio, you will have the opportunity to create content and social media activities for a variety of brands across verticals and industries. You will be required to work collaboratively with the other teams in the organization to understand and promote a single corporate message and image. You will play a pivotal role in executing and refining credibility, and building communities to create integrated marketing campaigns, ensuring consistency in voice and brand.  Apply with your CV and Portfolio to hr@kenscio.com

 

Responsibilities

  • Understand the goal, audience, and message of a campaign and create copy to suit
  • Create content marketing strategies for the organization and for its clients
  • Research, write, edit and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs
  • Write effective content for marketing collaterals like brochures, flyers, etc.
  • Blog Posts – Plan blog posts for the month, write and review, post, and promote the posts across the web
  • Build and implement social media programs that ensure appropriate messaging is executed online, to support corporate goals, incorporating Facebook, LinkedIn, Twitter, YouTube, Slideshare, Google+, etc.
  • Monitor social media groups, trends, tools, and applications and recommend actions/next steps
  • Monitor and engage in brand-related online conversations
  • Monitor the company’s social media performance usage reports and tracking search engine results
  • Monitor the company’s social media performance usage reports and tracking search engine results
  • Use creative thinking and initiative to analyse site performance metrics and make recommendations on content, site design or features to improve the effectiveness of web content and/or applications.
  • Respond to social media inquiries about online activities in a timely and courteous fashion
  •  Provide support to other team members on online promotions (such as Hubspot / WordPress, Google, AdWords campaigns and email marketing).
  • Regularly report insights gained from social media monitoring to internal and external stakeholders.

 

Qualifications

  • Bachelor’s degree in Marketing or relevant work experience
  • Experience in full life cycle project management
  • Proficiency in major digital and print platforms

 

 What’s in it for you?

  • With the diverse set of clients that we work with, you are constantly learning about a variety of things.
  • There’s no limit to what you can/cannot do. If you want to dabble in a bit of design or video scripting, you can go right ahead!
  • We’ve got a lively, upbeat team of professionals who have a host of knowledge about their respective fields. We promise you’ll never be bored.

 

How to Apply

  • Send an email with your resume and writing samples at hr@kenscio.com
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The Curious Case of Digital Queues!!

The Curious Case of Digital Queues!!

The Curious Case of Digital Queues!!

 

It was the day of 5 August 1960, a movie called “Mughal e Azam” hit the screens.

It was released and became the reason for widespread frenzy across India. The day before bookings for the film opened, a reported crowd of 1,00,000 gathered outside the Maratha Mandir to buy tickets. Most expensive tickets at that time, were sold for ₹ 100 compared to the usual price of ₹ 1.5 per ticket. Bookings experienced major chaos, to the extent that police intervention was required. It was reported that people would wait in queues for four to five days, and would be supplied food from home through family members. Eventually, Maratha Mandir closed the bookings for three weeks.

We have seen the similar craze for various legends starting from comedian Charlie Chaplin internationally to Indian movie stars like Showman Raj Kapoor to Amitabh Bachchan of 70s when people use to keep standing in queues for catching their shows. Recently DDLJ has completed 1000 weeks in Marathi Kala Mandir.

Gone are the days of such rare blockbusters.

Now the term “blockbuster” itself has been commoditized by media not just in India but across the globe. Every comic-superhero movie with its huge budgets of marketing is termed as a blockbuster. Different analysts are utilizing different criteria to conclude this feat.

The lifestyle of this multinational generation is very dynamic. People are always in motion and don’t have time to spend three four days waiting for a movie. Poor species have only weekends to take their loved ones for the entertainment and leisure.

Even this multiplex going Gen X has many reasons to throng the theaters to catch the movie shows. The rules of the game have been changed since the last decade or so. The first week of the movie is enough to decide the fate of the movie. So there has been a transition from physical queues to the digital queues these days.

The maxim “No second chance for the first impression” holds true to describe the cinema of today

And movie critics’ columns and Internet discussion of movie buffs are agile enough to create the spoiler alerts for your weekend hangouts in every nook and corner of your digital touchpoints – Facebook, Twitter, Blogs, and News columns.

So we see the same Houseful frenzy nowadays in the initial days of movie screenings. And the E-commerce boom and e-ticketing players like BookMyShow.com has made the task of movie buffs a bit easier to handle these digital queues conveniently.

But still due to the extreme dynamism of the people, the void is there in information dissemination to the customer through direct marketing channels. People are not able to pick their favorite events and movie shows as they tend to forget the dates and timings.

Quite recently, BookMyShow.com employed quite an innovation in their digital direct marketing- RealTime Personalisation in Email. They had a series of Email campaign reminders send-outs to their registered active cinema-goers for their Wednesday cinema offer live countdown timer & PeeKay Movie campaign where they showed live seats availability for the suitable show timings within the E-mail based on user’s favourite cinema halls and past purchase history.

(Please see the BookMyShow.com –Live seats availability #Peekay campaign video https://www.youtube.com/watch?v=6b8sQaWltrQ )

The Real-time Personalisation actually enabled the dynamic content within the email based on time, device & past user-data of user at the time of open. With a use of real-time countdown timer for the said event, there is a sense of urgency which helps user in their decision making.

This has never been done on the Indian soil before, or the whole of Asia for that matter. Now the E-commerce and Online ticketing industry is quickly paying attention to this new trend. Anyways, customers and movie-goers are finally getting much-awaited value in their online ticketing experience.

So what you’re planning to do this weekend? Don’t worry real-time info is at your disposal to help you get pass the digital queue !!

(Contributed by: Mr. Gaurav Tyagi, Senior Manager- Business Development, Kenscio Digital)

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Cricket Fever with Kenscio’s Thermometer

Zillions of crazy Indian cricket fans were winding up their work in a Jiffy to cheer up their heroes, while we @ Kenscio were busy in developing a count-down timer in an e-mail communication to be sent by Star Sports (We call it Intimate Communication) which gives them a goose-bump with a ticking clock asking them to go home early.

With this they did not require their wife, husband, friends & families to give them a reminder. Along with Star Sports, Kenscio have done this task for them like one of their close acquaintances. We understand the urgency and we make it fine-tuned too.

With  an engaging content, Star Sports wanted their real heroes (Their consumers) to be well and advanced informed. Here is how Kenscio did the fulfillment:

Real Time Personalised Email

Real Time Personalised Email

 

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Do your email marketing campaigns surprise you?

Surprises are over rated, more often than not they back fire. Getting a surprise birthday party or winning the lottery can be fun, but they happen rarely.

When it comes to your business, the less the surprises, the better. It’s quite like driving a race car. You’d want to be sure that: you know the track, the tires are correctly inflated, the engine won’t explode if you rev it on the red line, the breaks work, etc.

Similarly, when you execute an email marketing campaign, you ensure that the content is relevant, it has a strong value proposition and your subscribers know why they have received the email. The last thing you would want is that your email campaign did not perform as you had expected.

Although, the success of an email marketing campaign depends on a lot of factors, content surely plays a very important role. As strange as it may sound, relevance is not all that you need to worry about when it comes to content.

Email marketers operate in the realms of ISPs who scrutinize email content not just in terms of relevance but also in terms of quality.

What is quality? Quality here is the degree or the grade that helps differentiate a genuine email from spam.

Who defines this quality? ISPs do. They guard the interest of their users and have complex set of rules that automatically filter incoming emails.

What can you do about quality? To begin with, you should follow the best practices defined by ISPs. These are standard set of guidelines that establish a broad framework for genuine email marketers. Can anything else be done?

Kenscio Labs has been secretly working on a powerful tool that will analyse and score the quality of email content. Our geeks are working hard because like you, they dislike nasty surprises. They know what its like to see a well planned and executed campaign crumble, simply because it couldn’t meet the stringent quality standards defined by the ISPs.

In simple words, this secret tool will let you test the quality of your email campaign, before you execute it.

More Control, less surprises, smarter strategies, better performance.

Stay tuned on Kenscio blog!

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A fresh new kenscio.com

Grey matter is brooding at Kenscio as it gears up for 2012. Kenscio today released their updated website (www.kenscio.com). Compared to the previous and relatively simpler version; the latest website covers almost the full spectrum of services and capabilities of Kenscio. The company exhibits its true strengths as a Digital Direct Marketing solutions and services provider; through its cutting edge technological capabilities, arsenal of flexible integration and automation options, & more importantly its consulting and strategy solutions to help enterprises make the most out of their email marketing efforts.

Kenscio.com also talks about its unique list hygiene tool that is capable of running a variety of checks to verify the authenticity of email lists. What’s more, there are talks about a unique set of services for enterprises to help efficiently manage their social media marketing efforts.

At Kenscio this is the onset of lot more positive changes to come in future. These will be continuos efforts that will manifest as their efforts towards becoming: the most customer centric digital direct marketing solutions & services provider for Enterprises in India, and soon abroad.

So why not pay a visit and share what you feel?

www.kenscio.com

 

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