Tag: digital direct

Cricket Fever with Kenscio’s Thermometer

Zillions of crazy Indian cricket fans were winding up their work in a Jiffy to cheer up their heroes, while we @ Kenscio were busy in developing a count-down timer in an e-mail communication to be sent by Star Sports (We call it Intimate Communication) which gives them a goose-bump with a ticking clock asking them to go home early.

With this they did not require their wife, husband, friends & families to give them a reminder. Along with Star Sports, Kenscio have done this task for them like one of their close acquaintances. We understand the urgency and we make it fine-tuned too.

With  an engaging content, Star Sports wanted their real heroes (Their consumers) to be well and advanced informed. Here is how Kenscio did the fulfillment:

Real Time Personalised Email

Real Time Personalised Email

 

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Found a Crystal Ball yet?

If you are an email marketer you might have started to believe in destiny. With ISPs headstrong to tighten their policies for bulk senders, rubbing the good ol crystal ball and hoping for the best might seem like a good option. We don’t know much about crystal balls but can sure share some good practices that can help you control the destiny of your email communication.

Gmail has listed a set of guidelines and best practices for Email Marketers, when followed should yield favorable results.

Guidelines for Email Marketers

“The way Gmail classifies spam depends heavily on reports from our users. Gmail users can mark and unmark any message as spam, at any time. To increase the inbox delivery rate of your messages, make sure that all recipients on your distribution lists actually want to receive the mail.” – GMAIL

Presuming you do everything by the book i.e. ensure users opt-in to receive your messages, honor un-subscription, follow the best practices for HTML design, monitor bounces, and ensure your subscribers engage with you and so on; you should not need a crystal ball (or Aladdin’s lamp for that matter). That being said, you can request your faithful subscribers to white-list you!

Being white-listed by subscribers ensures:

1. Your mails almost always lands in their in-boxes.

2. Your reputation with ISPs is significantly improved, so consequently your deliverability improves even for the subscribers who have not white-listed you.

We have listed a set of step by step instructions that you can email to your subscribers and request them to white-list you:

White-Listing Instructions

To ensure the success of this exercise you may consider offering incentives!

 

To learn more feel free to get in touch.

Geetika@kenscio.com

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Kenscio Digital is a Finalist for the 2011 Red Herring Top 100 Asia Award

Bangalore7 October 2011 Kenscio Digital Marketing announced today it has been selected as a Finalist for Red Herring’s Top 100 Asia award, a prestigious list honoring the year’s most promising private technology ventures from the Asian business region.

 

The Red Herring editorial team selected the most innovative companies from a pool of hundreds from across Asia. The nominees are evaluated on both quantitative and qualitative criteria, such as financial performance, technology innovation, quality of management, execution of strategy, and integration into their respective industries.

 

This unique assessment of potential is complemented by a review of the actual track record and standing of a company, which allows Red Herring to see past the “buzz” and make the list an valuable instrument for discovering and advocating the greatest business opportunities in the industry.

 

“This year was very rewarding,” said Alex Vieux, publisher and Chairman of Red Herring. “The global economic situation has abated and there are many great companies producing really innovative and amazing products. We had a very difficult time narrowing the pool and selecting the finalists. Kenscio Digital shows great promise therefore deserves to be among the Finalists. Now we’re faced with the difficult task of selecting the Top 100 winners of Red Herring Asia. We know that the 2011 crop will grow into some amazing companies that are sure to make an impact.”

 

Finalists for the 2011 edition of the Red Herring 100 Asia award are selected based upon their technological innovation, management strength, market size, investor record, customer acquisition, and financial health. During the several months leading up to the announcement, hundreds of companies in the telecommunications, security, Web 2.0, software, hardware, biotech, mobile and other industries completed their submissions to qualify for the award.

 

The Finalists are invited to present their winning strategies at the Red Herring Asia Forum in Hong Kong, October 17-19, 2011. The Top 100 winners will be announced at a special awards ceremony the evening of October 19 at the event.

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