There are whole lot of things that can be expressed better with emojis, and the same seems to be the case of modern email marketing. Keeping up with the trends, email marketers too have started conveying messages through emoticons to engage subscribers, attract clicks and boost open rates. Not only do emojis add more colour to the usual black and white inbox, they tend to stand out and draw the attention of the user.

Emojis have become a global phenomenon and penetrated our everyday conversations on chats and social media networks. According to a MailJet study, Brits are 63% more likely to open emails with emojis inserted in the subject line. Whereas, friendly and fun Emojis such as he tears of joy icon , are received positively by audiences universally.

Kenscio carried out its own in-depth research to understand how the Indian subscribers reacted to emoji-embedded subject lines. Two industries; the ecommerce and online travel industry were selected for this study. The results proved that the average read rate of emojis emails were comparatively higher.

Our research led us to discover a lot more interesting things regarding emoji-usage in emails. A few interesting points include:

1) Objective Emojis (Aeroplane, star, Mobile, Beer etc.) are more popular than emoticons (Expressive Emojis like smiling, crying, laughing etc.)

2) Indian audience love to see  emojis like: Trophy, Gift Box, Firework, Camera. Indian brands mostly focus on such unique emojis (unlike popular whatsapp emojis).

3) Flipkart is running ahead of all other eCommerce brands in India. Most of their promotional emails have subject lines containing emojis.

Discover many such insightful findings by  downloading Kenscio’s White Paper from the link: www.kenscio.com/resources

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