Tag: engagement

White Paper: Email Throttling and Strategies to Combat it

email-throttling

Whenever it comes to Email Marketing, marketers face a whole bunch of difficulties in terms of deliverability, list hygiene problems, monitoring glitches and many more. A seamless email marketing strategy is difficult to achieve unless these problems are properly addressed. ‘Email Deferral’-a critical case of Email deliverability, arises when some ISPs limit the amount of Emails sent out by a particular sender during a specified period of time. This happens due to a pre-defined threshold in the number of sendouts inflicted by the ISPs.

In most of the time, this is a 400 class error. Due to bouncebacks of the excessive number of emails, the email campaigns face significant drawbacks in terms of deliverability and performance. This can also lead to diminution of email reputation of the senders and can possess a bigger threat furthermore.

This white paper interprets the technical aspects of this issue and how email marketers can avoid the problem of Email Throttling. Although, Email Throttling seems to be too intriguing for Email Marketers to avoid, appropriate strategies can help marketers get rid of this problem.

Read more about it by downloading the White Paper from the link: www.kenscio.com/resources

The White Paper is authored by Mr. Ziaul Hussain, Client Success Manager, Kenscio.

 

 

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Winners of iPad Mini- Kenscio Motto 2014

A big thanks to all who made Kenscio Motto2014 a splendid success. The compelling reason to drive this campaign was to get an idea on what digital marketing folks have in their mind for this calendar year.

As you all know, that because of a soaring number of entries we have received, we have added another layer to the contest before announcing the final crown (iPAD Mini). In the first round of selection we had 37 winners who have been given a writing instruments as a token of appreciation for taking out their time.

Here are the two winners:

Mr. Boniface Noronha from HDFC Life &

Mr. Inaam Hussain from Interactive Avenues

Kenscio Congratulates to both of you for being part of the contest. We wish you all the luck for your assignments and appreciate your significant contribution and far-reaching vision.

Since a lot of advertisers have burnt their hands in new acquisition (Investing a hefty amount with no sign of CLV and Engagement), now is the time they sincerely feel that retention is the way ahead. We have had some great findings on the basis of the feedback given by all the participants.

On Retention here is the stats how marketers (Who have participated in the contest) have had their road-maps in place for this calendar year.

“Converting Non-Buyers into Buyers” is the focus area for 27% of marketing folks.

–        Out of these 15% want the delivery of relevant and real time content.

–        43% has a vision of doing direct marketing in a highly personalized 1:1 communication.

–        & 42% believe that they should understand the consumer’s behavior, demographics and psychographics in a better way to achieve their marketing objective.

24% marketers feel that “Converting one-time buyers into repeat purchasers” is the first and foremost KRA for them.

–        Out of which 17% has the priority of delivering the relevant and real time content.

–        However, 62% wanted to do the highly personalized and contextual communication.

–         & 21% believe that understanding of Consumer segmentation would be the high intensity objective.

35% Marketing people shown their firm belief in “Increasing the brand loyalty

–        Where 1:1 communication was the priority for 36% of universe.

–        Understanding the consumer segmentation as a whole was the transcendence for 38% of participated contestants.

–        26% of people believe in delivering relevant real time content.

9% of people think that they are more focused towards having the “Repeat buyers with increasing CLV”.

5% want to “Reduce the customer churn rates”.

Let us notify you that the aforementioned retention plan’s stats have been fetched from 12 different and significant industries(Ecommerce, Healthcare, telecom, Banking & Insurance, Travel & Tours, Jobs & Recruitments, IT- hardware, Digital advertising agencies, Retailers, B2B marketplace, Real estate, Education).

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Cricket Fever with Kenscio’s Thermometer

Zillions of crazy Indian cricket fans were winding up their work in a Jiffy to cheer up their heroes, while we @ Kenscio were busy in developing a count-down timer in an e-mail communication to be sent by Star Sports (We call it Intimate Communication) which gives them a goose-bump with a ticking clock asking them to go home early.

With this they did not require their wife, husband, friends & families to give them a reminder. Along with Star Sports, Kenscio have done this task for them like one of their close acquaintances. We understand the urgency and we make it fine-tuned too.

With  an engaging content, Star Sports wanted their real heroes (Their consumers) to be well and advanced informed. Here is how Kenscio did the fulfillment:

Real Time Personalised Email

Real Time Personalised Email

 

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Digital Direct Marketing without Insights and Actions

“Action without insight and insight without action mean nothing to a marketer.”

Kenscio’s Digital Direct Marketing Solutions Suite enables marketers to use the customer demographics, transactions, and web behavior across all of digital and offline channels to derive powerful insights for actionable acquisition, engagement and retention strategies.
Watch the video to know more.

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Boost customer engagement via CSAT campaigns

Other than solving world hunger or eradicating AIDS, if you are an online marketer, at some point of time you must have killed your brain cells over the deliverability of your email communication or pondered upon all that you could do to boost customer engagement.

Though we have covered deliverability and engagement as separate topics in several of our articles and whitepapers, in this article we’d like to explore how you could kill two birds (deliverability and engagement problems) with one stone (read on!).

Fundamentally, deliverability and engagement are intertwined. One cannot have good deliverability with poor engagement rates, and if deliverability is poor, you certainly cannot expect first-class engagement. It’s a cruel vicious circle.

Presuming you do everything by the book (have the right infrastructure, best practices in place, do not spam, etc), you could then initiate a CSAT survey program. Why? Because surveys are interactive in nature and require your customers to share their perceptions and opinions (something all customers love!). Hence, as a general rule CSAT surveys have the potential to obtain extremely high responses, some of our clients have obtained as much as over 40% open rates and easily a 60% of CTR (clicks over opens).

These surveys not only boost your engagement, make your email marketing interactive (like it should be) but also give a boost to your sender reputation (the score ISPs assign to you; the marketer). So just one program can:

1. Find out what your customers think of you, your products / services, and share their feedback

2. Give you bonus points in the books of your customers for caring to ask for their opinion

3. Empower you with knowledge that when used wisely can help improve customer retention and long term profitability of your company

4. Get you thumbs up from ISPs

If you think that all this is good, but you might not be able to manage it, think again. Email is the most flexible and powerful channel to manage such automations and Kenscio can get you started and setup in no time. It is possible to:

– Automate the survey campaign

– Automatically exclude customers who have completed the survey

– Only target a segment of customers who have actually bought something from you

– Dynamically populate survey questions based on customer demographics, behaviour or purchase history

Whether you are into e-commerce, publishing, travel, finance, real estate or any other industry for that matter; if you serve customers, you should identify customer perceptions about you. This could be in form of Customer Feedback, Product Review, Service Quality, Event Surveys etc.

Every time you send an email survey, you initiate another opportunity to engage with your customers. Surveys built within an email message have better chances of getting a response, and the more responses you get the better will be your sender reputation with ISPs

So what are you waiting for? Get in touch to kick start your survey campaign.

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Are you ready for Christmas?

With Black Friday and Cyber Monday just departing on the horizon, they mark the beginning of the Christmas shopping season in the west. However, in India this coincidentally lines up with the auspicious wedding dates.

While gold traders look forward to this time with childish glee, smart marketers plan and strategise to get their share of the festive action!

If you haven’t yet started, your first step is to define what you want out of the festive season?

Whether it is increasing order sizes, acquiring more customers, or turning the non transacting subscribers into customers; now is the time for you to plan to achieve your goals and deliver a strong finish to the year end.

Let us look at some of the possible goals you might pursue (among other things):

1. Sell to more of your prospects (increase conversion rates)

2. Sell more to your existing customers (increase order size)

3. Get more subscribers you can market to (Increase your list size)

4. Maximise the opportunity to talk to your customers as they shop

Whatever it is that your heart (or shareholders) desires; Kenscio is here to help you achieve that. So why not get in touch and ask for your free copy of our Christmas / 2012 year end marketing tips and tricks? :)

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A solution, a saviour, your new best friend: Kenscio ListCleanr

Email marketers have quite something to look forward to this year, as some of their prayers will be answered.

If email marketing were the Garden of Eden, it would certainly have its share of snakes. There are dangers lurking at every corner. Spam traps, bounces, zombie addresses, costs, etc are some of the perils that top the list.

Kenscio Listcleanr

Kenscio ListCleanr is a solution that has been under development at Kenscio labs, to tackle this very challenge. Kenscio identified that a great deal of email marketers in India, get caught up with fixing reputation & deliverability issues, dodging spam traps, and they put quite a good bit of their time and resources struggling to get past spam filters. All of this can hinder a marketer’s ability to concentrate on factors such as engagement, subscriber loyalty, ROI etc.

In a growing market such as India, it is important for email marketers to be able to scale up at the opportune time. However, it is equally important to ensure that they do not end up being classified as spammers by ISPs, and never see the light of an inbox. So rather than being just another SAAS; Kenscio ListCleanr is a catalyst for email marketers in India.

Kenscio ListCleanr leaves almost no room for guess work. Probably this is why our clients have been able to consistently scale up and save upto 40% of their email marketing cost, while they benefit from an impeccable sender reputation.

To learn what ListCleanr can do for you, visit www.listcleanr.com.

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What is the worth of an email address?

What is the worth of an email address?

The value of an email address is Zero. Why? Read on.

Email marketers often speculate the value of an email address. You might hear compelling numbers backed by sober theories. Good email marketers spend time and money on acquiring an email address, where as not so good email marketers purchase email addresses from spammers at probably one fourth the cost (of genuinely acquiring an email address).

In addition there is revenue, conversions, ROI that email marketer’s measure against their email marketing efforts, all this should amount to something right?

Well it does, the value or the worth lies in the relationship and not the email address. You have a relationship with the person who owns that email address and not with the mere email address itself.

Why I’m highlighting this is because you can’t have a relationship with someone you do not know. So if you only have an email address your like a blindfolded chap in a dark room trying to have a conversation with an imaginary person. A real conversion requires engagement. Engagement requires you to know your subscribers, ask questions, find their opinions etc. Most importantly, engagement requires “two way conversation”, which cannot be initiated with just an email address.

An engaged subscriber is a valued subscriber. No engagement means zero value.

 

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