5. Font, Font Size and Font Color

 

In general, only universally-supported fonts such as Arial and Times New Roman should be used in email messages. Arial is a font that was specifically designed for onscreen readability. Studies indicate that Web users prefer Arial, Verdana and Tahoma to others when viewing Web pages and email.

If you include fonts that are not loaded on your recipients’ machines, their email clients will substitute different fonts, which can affect your design. When using a special font (such as the unique font for a company logo), place it within an image.

Fonts can be specified in pixels, points or HTML font size value. Use a point size no smaller than 10 pixels, 10 point, or size “2”.

Beware of using white as a font color. While it is tempting to use a dark background and white font to make the text stand out, many spam filters identify the use of white (#FFFFFF) in a font tag as a possible spam trigger. Spammers often use a white font on white backgrounds to hide information from recipients. Use your color wheel to find contrasting colors that can accentuate your message and readability.

 

Read earlier blogs on “Guide to a Better HTML Email Design” on Kenscio Blog.

 

Using Forms in HTML Emails – Guide to a Better HTML Email Design – Part 5

Validate HTML Content and Avoid Using Scripts – Guide to a Better HTML Email Design – Part 4

HTML Email Coding Guidelines – Guide to a Better HTML Email Design – Part 3

HTML Email Layout – Guide to a Better HTML Email Design – Part 2

Guide to a Better HTML Email Design – Part 1

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