Bangalore weather can be quite erratic, especially during late Summer. No one knows this better than street vendors, who are cleverly equipped with eye wear when it’s sunny or umbrellas when it’s pouring. Visit them around December and you might find them selling ear warmers too!

Apart from being persistent sellers, these street vendors make sure their inventory is relevant.

Parallels can be drawn between such street vendors and digital marketers who strive to make their engagement with customers relevant and contextual. Though it is possible to target customers with contextual advertising online and customize the web experience in real time, these often require the customer to actually be looking for stuff online or browsing websites where you may target them with clever ads.

However, what about the one place they spend most of their time online? Their email inbox(s)? Unfortunately, email campaigns once sent remain static and gradually become outdated and irrelevant… Well, only until now.

We at Kenscio, have been working to make email deliver dynamic and real time content allowing email marketers and publishers bring live, relevant and contextual content directly into customer’s inbox. With our Real Time Ads, now it is possible to:

  • Use Countdowns – for limited time / limited offer propositions
  • Give Early Bird Offers – Higher discount / better offers to early birds.
  • Content Directly out of Website – To automatically show latest deals / offers.
  • Serve Coupons – based on a limited number
  • Use Geo-targeting – Server relevant content based on location (availability of offers, store locations etc.

To learn more on how you can use Real Time Ads please get in touch with one of our experts.

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