After working hard on your email campaigns, you want to make sure that people read it and click the links inside. In this article, you will discover 7 ways to help improve the click-through rate of the links in your email message.

Have you ever received a direct mail letter that asked you to put a big “Yes” sticker on the offer letter and return it? If you returned the letter, they know there’s a good chance you’re interested in the offer. The “Yes” sticker is just to get you involved.

Email marketers can use this idea, too, for maximum success in your opt-in email marketing campaigns. Placing links in your marketing is one way to get your audience to interact with your message. It also helps deliver your audience to your website.

Read the entire article at Kenscio’s website