Tag: list hygiene

White Paper: Email Throttling and Strategies to Combat it

email-throttling

Whenever it comes to Email Marketing, marketers face a whole bunch of difficulties in terms of deliverability, list hygiene problems, monitoring glitches and many more. A seamless email marketing strategy is difficult to achieve unless these problems are properly addressed. ‘Email Deferral’-a critical case of Email deliverability, arises when some ISPs limit the amount of Emails sent out by a particular sender during a specified period of time. This happens due to a pre-defined threshold in the number of sendouts inflicted by the ISPs.

In most of the time, this is a 400 class error. Due to bouncebacks of the excessive number of emails, the email campaigns face significant drawbacks in terms of deliverability and performance. This can also lead to diminution of email reputation of the senders and can possess a bigger threat furthermore.

This white paper interprets the technical aspects of this issue and how email marketers can avoid the problem of Email Throttling. Although, Email Throttling seems to be too intriguing for Email Marketers to avoid, appropriate strategies can help marketers get rid of this problem.

Read more about it by downloading the White Paper from the link: www.kenscio.com/resources

The White Paper is authored by Mr. Ziaul Hussain, Client Success Manager, Kenscio.

 

 

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A solution, a saviour, your new best friend: Kenscio ListCleanr

Email marketers have quite something to look forward to this year, as some of their prayers will be answered.

If email marketing were the Garden of Eden, it would certainly have its share of snakes. There are dangers lurking at every corner. Spam traps, bounces, zombie addresses, costs, etc are some of the perils that top the list.

Kenscio Listcleanr

Kenscio ListCleanr is a solution that has been under development at Kenscio labs, to tackle this very challenge. Kenscio identified that a great deal of email marketers in India, get caught up with fixing reputation & deliverability issues, dodging spam traps, and they put quite a good bit of their time and resources struggling to get past spam filters. All of this can hinder a marketer’s ability to concentrate on factors such as engagement, subscriber loyalty, ROI etc.

In a growing market such as India, it is important for email marketers to be able to scale up at the opportune time. However, it is equally important to ensure that they do not end up being classified as spammers by ISPs, and never see the light of an inbox. So rather than being just another SAAS; Kenscio ListCleanr is a catalyst for email marketers in India.

Kenscio ListCleanr leaves almost no room for guess work. Probably this is why our clients have been able to consistently scale up and save upto 40% of their email marketing cost, while they benefit from an impeccable sender reputation.

To learn what ListCleanr can do for you, visit www.listcleanr.com.

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