Tag: real time

Real-time Email Marketing: Social Conversations in Email

Your email subscribers seeing “tweets from your official twitter account” live in your promotional email, how effective will it be? In fact, if you are running a twitter campaign with a hashtag, you can place the latest tweets in your promotional email and send to your subscribers. In that case, even the customers who haven’t logged in to their twitter for the time being, will get to know about this promotion. You can simply deliver the news to their inbox, in real-time, live and with latest tweets updated immediately.

If Social Media is the master of engagement, email marketing is the acquisition maestro. And when both are combined and delivered to inbox, you are actually creating a blend of successful marketing strategy. Social learning (or Social Proof), a human psychology that promotes personal learning and subsequent decision-making based on inputs gathered from surrounding environment (or society, ex: Facebook fans, twitteratti) is the fundamental driver of this feature.

Putting it simply, an email marketer can simply spread the positive words of mouth (people who like us!) about your brand in their inbox.

Uniqueness:

  • Real-time update of Facebook & Twitter Feeds
  • Customize the twitter feeds for account handles as well as for selected #hashtags
  • Customize twitter feeds also for mentions of your brand in twitter
  • Customize the colour/font/background colour as per your email design

For more information, visit http://realtimepersonalisation.com/

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First Annual Digital Marketing Report-2014 released by Kenscio

With the successful completion of digital marketing survey “Kenscio Motto 2014” conducted earlier in this year, Kenscio has released an insightful, strategically analysed full length report based on the participant marketers’ responses. Titled “Futuristic Digital Marketing in India”, this report attempts to provide a comprehensive compilation of thought-provoking and action oriented insights for digital marketers.

The survey was based on a set of market-centric inputs derived from Kenscio’s vast experience of serving the digital direct marketing industry in India. After compiling and analysing the responses gathered from more than 250 marketing professionals, many surprising findings popped up out showing significant consistencies and patterns in strategic level of thoughts across industries.

 Digital Marketing Report Cover Graphics

Here is a few interesting and mentionable points:

  1. Higher number of multiple channel oriented marketing activities observed across all industries. 61% of marketers are likely to deal with multiple channels and media with proper optimization proper optimization and smarter budget allocations.
  2. Retention strategy shows a uniform pattern, more than 59% marketers focus on conversions factor, i.e. converting non-buyer and one time buyer to regular purchasers. 35% marketers prefer brand loyalty as a more important factor.
  3. As far as spending pattern across various media channels is concerned, 76% invest in social media followed by Electronic direct marketing (57%)
  4. For maximum client acquisition, both social media and Email marketing receives similar preference (69% in both).
  5. 39% of marketers associated with Advertising/Digital Marketing industry prefer Real Time content personalisation as one important aspect of customer acquisition strategy.

The report has also elucidated key actionable points based on the observations. Moreover, it has extrapolated its findings by revealing some interesting facts from three industries and their marketing strategies including Digital Marketing/Advertising, Online Portal and E-commerce Industry in India.

It is mentionable that around 33% of total participants belong to top level of management hierarchy (Founder, CEO, VP, AVP, and Director etc.) and 54% belong to Mid-level management.

To download the complete report, please click here.

 

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Cricket Fever with Kenscio’s Thermometer

Zillions of crazy Indian cricket fans were winding up their work in a Jiffy to cheer up their heroes, while we @ Kenscio were busy in developing a count-down timer in an e-mail communication to be sent by Star Sports (We call it Intimate Communication) which gives them a goose-bump with a ticking clock asking them to go home early.

With this they did not require their wife, husband, friends & families to give them a reminder. Along with Star Sports, Kenscio have done this task for them like one of their close acquaintances. We understand the urgency and we make it fine-tuned too.

With  an engaging content, Star Sports wanted their real heroes (Their consumers) to be well and advanced informed. Here is how Kenscio did the fulfillment:

Real Time Personalised Email

Real Time Personalised Email

 

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Real time, Contextual, Agile email marketing with live content in campaigns

There is a lot of news today about email marketing campaigns which can deliver content live from websites and social media based on the recipient behaviour at the time of opening the email, location and device. Delivering such live content in real time and context provides exciting and engaging opportunities for marketers to connect with the recipients and drive them towards further actions.

With such engaging campaigns with live contextual real-time content in email, marketers are seeing higher CTR (click through rate is a measure of clicks generated over the impressions served). As the ROI is a direct measure of CTR, higher CTR will result in higher clicks for the same number of impressions.

From a simple count down or count up timer to drive urgency in recipients, to much more engaging real time or dynamic offers based on recipient behaviour, the email marketing is becoming is much agile in nature rather than static personalisation at the time of sending email.

Recommendations of the products based on location, weather, or offer on the site coupled with recipient behaviour is a much higher value proposition for marketers based on history of all aspects of the recipient data.  Earlier this was possible directly on the web, instead on email owing to complications in serving dynamic content in email.  Several companies are able to deliver this now, including Kenscio.

Real-time content can be fun as well as it can bring in gamification to the  email and social feeds from twitter, Facebook, instagram and such directly to email.  This is lot more engaging to the recipients as they can see live content  that is as fresh instead of stale content, when they see.

Kenscio provides all this fun now in email marketing campaigns. Think of such a situation and give us a call. We are happy to provide a solution.

Visit Kenscio’s Real Time Personalization website http://www.kenscio.com/real-time.php for all the innovations in serving contextual content live in your next email campaign.

 

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