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Real Time Personalisation

 
 
 

Real Time Personalisation (RTP) is a product based delivery system that provides real time contextual contents across channels. It offers the utility to create dynamic contents which keep updated in real time and provides additional benefits to email marketing. This makes the emails more contextual to the readers as they are able to discover live contents in their inbox. The essence of this platform is based on creating a sense of urgency in customers' mind and creating a "call to action" attitude while pondering over their purchasing decision. Its ability to display live contents in email marketing communication can add tremendous value to various marketing and promotional activities.

RTP offers innovatively designed and customized features that can dynamically change email contents based on the time of opening the Email, location, device used etc. This is more of a contextual Email marketing that can make the Emails more relevant to the readers for a longer period of time.

 

 
Platform Features
 
  Countdown timer  
Countdown Timer
A time contextual feature, displays
time remaining till the end or start
of the deal up to seconds.
Progress Bar  
Progress Bar
Create a visual effect on urgency
by showing that time is running out, using a progress bar.
 
  Time Based Images  
Time Based Images
Display different offers, deals, events etc.
based on specific time of the day.
Location Based Images  
Location Based Images
Display different offers, deals, events etc. based on the location where the email was viewed.
 
  Device Based Images  
Device Based Images
Display different offers, deals, events etc.
based on the device used to read the mail.
Advanced analytics  
Advanced analytics
Analyze user behavior by tracking location, device, time etc. of reading emails.
 
  Social Streaming  
Social Streaming
Display live content from social media
like Facebook, twitter, LinkedIn Pinterest etc.
Weather based Images  
Weather Customization
Enables showcase of real-time
weather condition for geo-targeting
 
  Twitter  
Twitter Feeds
Allows showcase of live tweets from official
twitter handles in an Email
Facebook  
Facebook Feeds
Allows showcase of real-time
Facebook Feed of official page in an Email
 
  Multivariate Testing  
Multivariate Testing
Allows insertion of dynamic content to optimize
the best performing one
Integrated API  
Integrated API
Integrate any Email Editor, ESP or Gateways with RTP within seconds for seamless performance
 
  RSS and API Feeds  
RSS and API Feeds
Display live content like user rating, feedback,
reviews etc. pulled directly from APIs.
Image Optimiser  
Image Optimiser
Run Multivariate testing on several images to select best image and
show it to rest of the audience.
 
  Live Website Content  
Live Website Content
Display live content like latest
products, discounts, prices etc.
from website.
Video  
Video
Displays HTML5 videos or convert videos into animated GIFs
supported by Email.
 
 
Case Study
 
Great Online shopping Festival-2013, a virtual shopping extravaganza saw a huge number of participation of Ecommerce companies in India. Kenscio partnered with a number of such companies by providing them RTP as a unique solution for real time contextual email marketing. This real time contextual email marketing initiative demonstrated RTP as an extremely useful tool for Email marketers to keep their communication more contextual, effective and time-saving.
 
To know more, please download the case study here.
 
Real Time Personalisation as real time contextual email marketing platform
 
White Paper
Whitepaper
Why is it important to give your best when your customer is looking at your Email!
 
With Google introducing multiple tabs in mail boxes it has become a difficult affair to get subscribers attention to listen to what you say. So with your super creative subject line, subscriber loyalty and pure timing when subscriber is opening your communication, you have actually crossed the stage of getting his attention and get him somewhat interested.
 
The remaining part of the puzzle is all about helping him to make a decision and take action.
 
Key areas that now need the marketers' attention is helping the subscribers to make a straight forward decision to click and get that the main proposition page or, the action area.
 
With our extensive experience in consumer oriented marketing, we are able to identify "Social Proof" as a key element playing a significant role in subscribers' decision making process.
 
To know more, please download the case study here.
 
 
 
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