Author Archive

Job Opening – Art Director/Creative Director at Kenscio Digital Marketing

Kenscio is an award-winning data-driven Digital Marketing Company. We bring technology, creativity and analytical insights together to deliver digital success for our clients.


Responsibilities :

  • Lead the design team and supervise them in terms of giving creative direction and overall feedback on final executions (composition, fonts etc)
  • Work with senior teams on bigger campaigns and ideas. Conceptualise content or campaign ideas and translate them into final executions, with little supervision
  • Design final executions – when appropriate supervising specialist skills (storyboard artists, animators, motion-graphic designers, photographers if required…)
  • Guide the design team on how to tackle a particular brief and be able to justify to the team as to why you chose a particular idea, font, color, composition or subject choice
  • Be an active advocate of anything and everything that’s creatively inspiring.


Skills & Qualifications:

  • 2 year experience as a Design Lead/Art Director with an advertising or creative agency
  • A strong understanding of digital, the visual aesthetics of various digital channels (including social), the content formats available within them and how they can be leveraged in a creative manner
  • A mastery of Adobe Creative Suite (at least Photoshop, Illustrator and After Effects). Experience with other creative softwares is a big plus
  • Drawing/illustration skills, photograph, motion-graphics skills would be an extra plus
  • An interesting portfolio that demonstrates the fundamentals of design, from layout and typography, to colour and composition as well as the ability to come up with exciting content ideas that suit a creative brief and are communicated clearly
  • Awesome time management skills, with experience in working with tight deadlines in a fast-paced environment
  • Preferably a team player who can lead a team of designers using motivation instead of an iron fist


This is your chance to be part of an exceptional team of people to contribute to an environment where innovation and initiative are encouraged and rewarded. If you love a challenge, share our “work hard/play hard” mentality, thrive on change and continuously strive for excellence in all that you do, apply for a position with us today. When applying to, PLEASE SUBMIT CV and a link to your portfolio.


Job Opening – Digital Marketing Manager at Kenscio Digital Marketing

Kenscio is an award-winning data-driven Digital Marketing Company. We bring technology, creativity and analytical insights together to deliver digital success for our clients.

We are looking for a Digital Marketing Manager to develop, implement, track and optimize Digital marketing campaigns across all digital channels for Kenscio and our clients.


Your Roles And Responsibilities:

  • Implementation, tracking and optimization of Google Adwords and other PPC campaigns with experience in at least one domain of Real Estate, Travel or eCommerce industry
  • Implement campaigns on Facebook, LinkedIn and other Social networks
  • Exposure to LeadSquared, WebEngage or similar marketing automation tool
  • The campaigns will be run for India and US clients so experience in multiple geographies will be an added benefit
  • Ensuring ongoing optimization of client websites to generate high quality traffic and conversions
  • Analyzing data from Google Analytics and other tools to increase traffic, and improve usability, design & content on the website
  • Demonstrable experience in leading and managing SEO/SEM, website and conversion optimization
  • Help in optimizing websites, landing pages working closely with development and design to improve online customer journey and conversion rates
  • Understanding of Mobile App marketing and monetization would be added benefit
  • Search Engine Optimization: Develop long term SEO strategy that enables our website to be ranked highly for all key terms that target customers  search for
    • Defining and Implementing SEO best practice for on-page content, URL structures, page title, meta-data and anchor text.
    • Get high quality backlinks using ethical SEO techniques
    • Regular monitoring of website ranking performance
    • Identifying keywords with low difficulty to gain significant traffic.
  • Develop search engine marketing campaigns key focus will be on strategy development, execution and optimization
  • Developing digital strategies and consumer insight for new user and existing user base
  • Ensure thorough usage of analytics and maintain a data-driven approach to marketing.
  • Develop, optimize and track monthly digital marketing


Here Is what we need you to have

  • 3+ years of proven working experience in Digital Marketing
  • Engineering education background from a reputed college.
  • Demonstrable experience leading and managing SEO/SEM, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
  • Working knowledge of ad serving tools
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement


This is your chance to be part of an exceptional team of people to contribute to an environment where innovation and initiative are encouraged and rewarded. If you love a challenge, share our “work hard/play hard” mentality, thrive on change and continuously strive for excellence in all that you do, apply for a position with us today. When applying to, PLEASE SUBMIT CV and a link to your portfolio.


Job Posting – Senior Full stack LAMP developer at Kenscio Digital Marketing

Job Description:

  • 4+ years of experience as a full stack LAMP developer
  • Develop and manage e-commerce websites, web applications, CMS websites etc.
  • Strong Experience with frameworks such as CodeIgnitor, Laravel, Prototype(JS), JQuery(JS).
  • Knowledge in open-source ecommerce platform Magento and CMS like WordPress ( framework, capabilities, customisation)
  • Knowledge of HTML5, CSS3, Javascript (OO), Angular JS, jQuery, Bootstrap
  • Good understanding of Object Oriented principles and web application fundamentals
  • Knowledge with working on Relational Databases (MySQL or others)


Required skills:

  1. Technical skills as per the description above
  2. Effective communication skills, Self-motivated, Team player and ability to solve complex problems independently.
  3. Passionate and driven for learning new technologies
  4. Ability to independently deliver the entire project by working with a front-end developer
  5. Ability to play the role of a team lead
  6. Foster a culture of continuous improvement by learning, applying and educating team on software best practices.


This is your chance to be part of an exceptional team of people to contribute to an environment where innovation and initiative are encouraged and rewarded. If you love a challenge, share our “work hard/play hard” mentality, thrive on change and continuously strive for excellence in all that you do, apply for a position with us today. When applying to, PLEASE SUBMIT CV and a link to your portfolio.


Job Posting – Senior Web/Front-end Developer at Kenscio Digital Marketing

We are looking for Senior Web/Front-end Developer who will be responsible for UI Development of eCommerce and Corporate websites. This is fast paced environment and the developer would have to work on multiple projects simultaneous and would need to meet hard deadlines set by the client.


Required Skills

  • Minimum 1 year of experience in Web Design and Front End Development
  • Expert Level knowledge of HTML5, CSS3, Javascript (OO), jQuery, Bootstrap, Google Material framework
  • Working knowledge of at least few of these frameworks LESS, AJAX, JSON, Angular, Backbone, Underscore, React, Ext, Require, D3, Handlebar
  • Ability to develop Responsive websites
  • Needs to be self driven. Can research and evaluate third party tools and plugins to select the best library available.
  • Possesses good communication skills and ability to work well under pressure
  • Good team Player with strong sense of responsibility and with great attitude and aptitude
  • Ability to manage multiple projects and meet tight deadlines
  • Keeping abreast of emerging technologies and learning new technologies and implementing them in the project
  • Passionate for current trends and best practices in frontend architecture, including performance, accessibility and usability.
  • BS or MS degree or equivalent experience relevant to functional area.


Desired Skills:

  • Experienced in Unit / Integration / Visual Testing. Good grasp of development tools and environment – Git/Gerrit
  • It is desirable to have working knowledge of PHP and WordPress


This is your chance to be part of an exceptional team of people to contribute to an environment where innovation and initiative are encouraged and rewarded.

If you love a challenge, share our “work hard/play hard” mentality, thrive on change and continuously strive for excellence in all that you do, apply for a position with us today. When applying to, PLEASE SUBMIT CV and link to your portfolio.


Job Opening – UI/UX Designer at Kenscio Digital Marketing

This is your chance to be part of an exceptional team of people to contribute to an environment where innovation and initiative are encouraged and rewarded. If you love a challenge, share our “work hard/play hard” mentality, thrive on change and continuously strive for excellence in all that you do, apply for a position with us today. When applying, PLEASE SUBMIT link to your portfolio and CV to


Job Responsibilities:

  • Working in coordination with project manager/client to develop interactive designs for mobile Apps and website and continuously find ways to enhance his own designs and implementation.
  • Lead and evangelize best user-interface design practices, which create exceptional user experience.
  • Understand customer behaviour, psychology, business drivers and objectives, and translate them into efficient UI design
  • Have an understanding of UX design, user flow, prototypes and wire framing
  • Stay abreast with the latest UX design practices for mobile applications.
  • Understand material design concepts and have worked on them
  • Lead the design process by creating sketches, wire-frames, navigation flow charts, photoshop mockups and interactive prototypes




  • 2+ yrs experience in online product design with at least 2yrs experience in UI/UX designing
  • Qualifications: Bachelor/Master Degree in any of the following areas – HCI (Human-Computer Interaction), Interaction Design, Interface Design, Graphic Design, Web Design, Art/Design, or other relevant programs.
  • Strong experience with Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, InDesign, sketch etc.) or equivalent software



Desired Skills: 

– Excellent oral and written English communication skills

– Ability to prototype in HTML, Catalyst, UXPin is a strong plus

– Familiarity with Responsive Web Design (RWD) techniques and tools is a plus

– Ability to work both collaboratively as part of a team, and independently with minimal supervision, on multiple projects



Job Posting – Content Writer at Kenscio Digital Marketing

As a Content Writer at Kenscio, you will have the opportunity to create content and social media activities for a variety of brands across verticals and industries. You will be required to work collaboratively with the other teams in the organization to understand and promote a single corporate message and image. You will play a pivotal role in executing and refining credibility, and building communities to create integrated marketing campaigns, ensuring consistency in voice and brand.  Apply with your CV and Portfolio to



  • Understand the goal, audience, and message of a campaign and create copy to suit
  • Create content marketing strategies for the organization and for its clients
  • Research, write, edit and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs
  • Write effective content for marketing collaterals like brochures, flyers, etc.
  • Blog Posts – Plan blog posts for the month, write and review, post, and promote the posts across the web
  • Build and implement social media programs that ensure appropriate messaging is executed online, to support corporate goals, incorporating Facebook, LinkedIn, Twitter, YouTube, Slideshare, Google+, etc.
  • Monitor social media groups, trends, tools, and applications and recommend actions/next steps
  • Monitor and engage in brand-related online conversations
  • Monitor the company’s social media performance usage reports and tracking search engine results
  • Monitor the company’s social media performance usage reports and tracking search engine results
  • Use creative thinking and initiative to analyse site performance metrics and make recommendations on content, site design or features to improve the effectiveness of web content and/or applications.
  • Respond to social media inquiries about online activities in a timely and courteous fashion
  •  Provide support to other team members on online promotions (such as Hubspot / WordPress, Google, AdWords campaigns and email marketing).
  • Regularly report insights gained from social media monitoring to internal and external stakeholders.



  • Bachelor’s degree in Marketing or relevant work experience
  • Experience in full life cycle project management
  • Proficiency in major digital and print platforms


 What’s in it for you?

  • With the diverse set of clients that we work with, you are constantly learning about a variety of things.
  • There’s no limit to what you can/cannot do. If you want to dabble in a bit of design or video scripting, you can go right ahead!
  • We’ve got a lively, upbeat team of professionals who have a host of knowledge about their respective fields. We promise you’ll never be bored.


How to Apply

  • Send an email with your resume and writing samples at

Job Opening – Social Media Manager at Bengaluru, India

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.  Apply with your CV and Portfolio to



  • Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
  • Set up and optimize company pages within each platform to increase the visibility of company’s social content
  • Proficiency in B2B Social Media Marketing especially on LinkedIn
  • Moderate all user-generated content in line with the moderation policy for each community
  • Create editorial calendars and syndication schedules
  • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
  • Collaborate with other departments to manage reputation, identify key players and coordinate actions
  • Manage founder brand through social platforms and provide strategic and tactical thought for increasing engagement
  • Create original content
  • Provide data analysis and metric reporting for clients


Skills Required:

  • Proficiency in many social media platforms
  • Proven working experience in social media or related field
  • Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
  • Demonstrable social networking experience and social analytics tools knowledge
  • Adequate knowledge of web design, web development, CRO and SEO
  • Knowledge of online marketing and good understanding of major marketing channels
  •  Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Fluency in English
  • Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)


This is your chance to be part of an exceptional team of people to contribute to an environment where innovation and initiative are encouraged and rewarded. If you love a challenge, share our “work hard/play hard” mentality, thrive on change and continuously strive for excellence in all that you do, apply for a position with us today. When applying, PLEASE SUBMIT link to your portfolio.


Email Marketing: Stay One Step Ahead of Competitors


You may have millions of customers to whom you’ve been sending communications over daily emails to effectively market your products and services. You may be spending big money on making your email communications work and stand out for your customers.

Have you ever wondered, that your customers are also subscribed to your ‘Competitors’ and are constantly being approached with better prices and discounts?

Imagine if you could know exactly what your competitors are doing with their email campaign, when they shoot out their campaigns, how many are landing in the inbox, which campaigns are running successfully, which products are being offered at what discounts and why the others fell short?

Such deep insights would really benefit your own email marketing campaign, wouldn’t you agree?

The impact these insights can have on your email marketing revenue cannot be overstated, thereby, making it imperative for marketers to invest in Competitive Intelligence Applications (CIA) to drive email marketing optimization.


Some of the popular email marketing competitive tactics utilized are:

  1. Subscribing to competitor’s newsletters
  2. Analyst and Market Research Services
  3. Use tools that provide engagement and performance data of one’s competitor’s email marketing programs
  4. Participate in Industry associations
  5. Relying on Industry average benchmark reports
  6. Participate in Industry Conferences
  7. Using Secret Shoppers

Marketers are already spending millions in sending bulk emails daily. Thus, it makes sense to invest in Competitive Intelligence Tools, so as to not miss out on optimization opportunities and be left behind by competitors.

A recent study indicated:23_09_17_3

Imagine if you had a tool that you could utilize to understand your email campaign inbox placement across different ISPs vis-à-vis your competitors, email sending frequency, segmentation strategies and its effect on inbox placement and open rates, use of offers & keywords, frequency in subject lines and the performance of your creatives vs competitors, in order to immediately understand various success metrics.

Competitive Intelligence Tools Can Help Ensure:

  • Your emails stand out against competitor’s, by attracting the customer’s attention in the inbox.
  • It tells which brands are also emailing your target audience and vying for their attention.
  • You can also get insights into the percentage of your email subscribers who also receive emails from your competitors.
  • The most active days of the week & time, when your target audience receives the most emails from your rivals
  • The latest offers, key events, partner campaigns, top performing domains etc. being used by competitors

Competitor Intelligence Tools Enable You To:


  • Stay ahead of competitors
  • Recognize industry trends
  • Research what your competitors are doing in their messaging, creative and more…
  • Better yet, learn what is working for them!
  • Use the “Awesome Bar” research tool to find best practice brands and campaigns
  • Know the frequency of subject line words used and their effectiveness, by your brand and your competitors
  • Research what your competition is doing to leverage social change
  • Learn what new offers your competitors are testing
  • Know what the most competitive inbox days are
  • Understand competitive approaches to triggers, welcomes, etc.
  • Realize that tactical approaches can lead to the next big ideas

There’s no better way to beat your competitors in their own game than by knowing their game plan. Kenscio Digital enables its clients to gain competitive insights that keep them ahead!


Email Marketing: Keep Your Customers Engaged This Festive Season

Email-Marketing-01 (1)

There is no secret that email marketing is the go-to choice for marketers during the Festive Holiday Season.  The effectiveness & affordability of email marketing renders it so. With so much riding on the annual Indian festival season, it’s more important than ever to consider a strategy on how your email campaigns can stand out and stay afloat in the sea of holiday messages.

Having said that, it has become extremely important to increase the use of targeted email campaigns and advanced tactics that can lead to higher effectiveness and engagement. In fact, a recent survey confirms that 78% of marketers rate their company’s competence in email marketing as either intermediate or progressive.

By taking a personalized & integrated approach, combining the right choice of Marketing Automation and using the right techniques; email marketing can help deliver the right message to the right people at the right time.

The New Wave in Email – Real-Time Personalisation (RTP)

The cutting-edge idea of ‘real-time personalization in email‘ – facilitates immediate reaction to customer behavior that increases engagement, helps customers know that marketers are listening to their needs and provides them with the products or information they were looking for.

Personalisation is everywhere, yet even with its rampant recognition and power only a handful of companies are putting it to great use.

Kenscio Digital takes you through the aspects of RTP and how marketers can use it to drive engagement in an email:

Countdown Timer & Progress BarEmail-Marketing-02

The Festive Season from September to December is when Indians shop the most. This is the period when they also make big purchases such as cars, major electronic items, real estate etc. Email marketers can create a sense of urgency by using simple yet effective ‘Live Triggers’ such as countdown timers & progress bars. These tools when embedded in an emailer can showcase the time remaining on exclusive offers and limited stock items. These tools can create the excitement and urgency among customers by leveraging their fear of missing out (FOMO) and prompt them to make a purchase decision.


Consumers are flooded with emails — and as inboxes grow heavy, clicks and engagement decline. This makes personalization more important than ever. With Geo-Targeting, marketers can automate the distribution of email campaigns with pre-determined triggers on a regional or local basis to showcase the best offers to customers based on their current GPS location.

 Time-Based OfferingsEmail-Marketing-04

Real time data can be used by marketers to offer hourly offers & deals so that the customer gets to view a deal that’s still valid. The offers dynamically change as per the time of opening the email, thereby ensuring that customers receive relevant offers and information every time. Embedding real-time scheduling in emails helps marketers create highly targeted and timely email content which is relevant to their target audiences.

Dynamic Image Ranking

Enables email marketers to rank products or offers based on the number of clicks they receive. The most clicked images are then, dynamically pushed ahead and shown to customers when they open their emails. This ensures that popular offers stay in demand.

Social Proofing

This RTP tool pulls in real-time conversations about the brand from social media platforms such as Twitter, Review and Rating Sites. It showcases online comments by customers – which could be about the brand, their newest offers, deals or events.

Live Customer RankingEmail-Marketing-05

This tool lets customer rank the brand’s offerings in real-time. These insights can help email marketers continue or abandon a strategy so as to offer the best to their customers online.

 Live Website Feed

The discounts and offers that are rocking on your website can be pulled in to email campaigns when your customers are opening them. This would excite your customers to get to the website and explore further and buy.

 Real Time RecommendationsEmail-Marketing-06

Gone are the days, when your emails are so static and contain stale recommendations. Hook up your Artificial Intelligence and Machine Learning based Recommendation algorithms based on your customer, the time he opened the email, location of access, and type of device.  Provide more personalized offers in real time based on all data available to the customers at the time, they are looking at the email.

When it comes to keeping customers engaged during the Festival Season, it’s important to consider the message, channel, and timing. Real-time email marketing allows you to extend a solution to your audience in the most effective manner. It helps boost customer engagement by using interactive, geographic and demographic customer data, where you can be ensured that your real-time marketing messages will generate favorable results immediately, resulting in successful email marketing campaigns.


Email Deliverability Measures to Boost the ROI of Your Email Marketing Campaigns, This Festive Season


The year’s biggest Festive Season is almost here! Indians are gearing up for the festivities and eagerly awaiting slash discounts, offers and the opportunity to shop till they drop! The hottest shopping season of the year also brings with it promotional emails by Marketers, who pit against their competitors to gain space in the customer’s mind. After all, if it isn’t in sight, it’s out of mind.

To keep the promotional message consistently ‘On Top of Mind’, marketers in India need to ensure that their marketing & email campaigns reach the right audience, at the right time and place and mostly in the inbox. Here is where the effectiveness of email deliverability takes precedence.

What is Deliverability

Deliverability refers to an email’s ability to successfully reach the inbox of its recipients. It starts by ensuring that marketers have the right platform & strategy in place to send emails into the inbox and ensuring that their ESP (Email Service Provider) keeps its promise of offering high deliverability.

This one is much harder to quantify since ISPs (Internet Service Providers) do not return a feedback to let senders know when the message has been delivered to the spam folder instead of the inbox.

Elevate Email Campaigns Through Accurate Deliverability

  1. Boost Inbox Placement

Mailbox providers such as Gmail, Yahoo, Outlook etc. take multiple metrics into consideration to determine the sender reputation including opt-in customers, multiple blacklists, spam and abuse complainers. There will always be some amount of variance between each mailbox provider. If it is seen that all top Mailboxes have an open rate averaging around 30% – but Gmail is closer to 12%, then it’s quite likely that emails are getting delivered to spam folders at Gmail.

Kenscio Digital’s Email Deliverability Team helps marketers understand the factors that might be driving lowered inbox placements in one mailbox vs. another.

  1. Tackle Spam the Smart Way



There can be several reasons why marketing emails reach the spam folder. Some of these may include – incorrect list acquisition practices, sending too many emails in a short period of time, poor segments and targeting, or content which is simply not what the recipients expected to receive. One or all of these factors might be contributing to the problem of lowered email deliverability.

Our deliverability team digs into these myriad details and helps marketers figure out the “Why” behind low email deliverability and come up with appropriate solutions.

  1. Leverage a Cleaner Email List


All email lists degrade over time. Maintaining a high-quality ‘Subscriber List’ is key to ensuring that emails are delivered to the inbox instead of the junk or spam folder. In addition to spam complainers, the other factors to look for are spam traps, abandoned & terminated email inboxes, inactive addresses, etc.

We use a powerful Email List Hygiene – Email validator service to keep email lists as clean as possible for our clients.

  1. Authenticate Emails


Email authentication is the process by which a sender is validated through published records, such as SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail). Once the email is sent, the originating server sends the identifying information message to the recipient’s mail server. This server queries DNS (Domain Name System) with that information and uses the records provided to validate authenticity. The recipient server may choose to block messages that fail authentication checks.

Our email deliverability team makes sure the DNS records are set in place. SPF/DKIM authentication is one quick method to improve email delivery rates. Adding this to our client’s DNS entries sends a clear signal that the email marketer is authorized to send emails from a specific domain or sub domain. Without this adjustment, email messages may get marked as spam, even if marketers have their subscribers’ consent to email them.

  1. Carry Out the DMARC Authentication

DMARC (Domain-based Message Authentication, Reporting & Conformance) is the first widely deployed technology that can make the “From Header” address trustworthy. Not only does this help protect customers and the brand, it discourages cyber criminals who are less likely to go after a brand with a DMARC record. Even the global giant, Gmail, partners with, thereby giving domain owners greater control over what Gmail does with spam email messages from their domain.

Kenscio’s deliverability team monitors the regular DMARC Aggregate and Forensic Reports send by Mailbox providers back to senders. This gives our clients greater visibility into the email messages that are authenticated and those that are not, and why.

  1. Reduce Seed Address Dependency

One of the ways to monitor the inbox placement is using seed addresses:

Seed addresses are generally monitored email accounts with no human behavior and read by machines and can’t mimic real human behavior.

This technique has been used traditionally where seed lists (a limited number) have been added to the sending list. Hence, seed address monitoring is no longer an adequate model to check the behavior-driven actions that providers, such as Gmail, use to determine whether to place the email campaign in the inbox or the spam folder.

We use a third-party deliverability tool with a large customer base from millions of inboxes’, will help us understand actual recipient behavior, rather than just relying on seed addresses.

  1. Check Email Content

KEN-CM-BLOG-5A primary factor in inbox placement is CONTENT. Some of the trigger words may be used by spammers which cause genuine emails to be treated as spam by the inbox providers. While testing against spam filters, it’s not enough to simply mask trigger words or get a low spam score in the email software. Most software simply checks against global and existing databases that review keywords, and don’t scan the emails in the same manner as ISPs do.

Our deliverability team checks the content of the email, image to text ratio, trigger words in context, number and length of each of the links, HTML rendering, coding errors etc.

These simple measures and with the extra assistance from Kenscio’s Deliverability Team can go a long way in ensuring that email marketers stay ahead of the game by always showcasing their messages in the inbox, ready for the customer to view and take positive purchase decisions.

So, is your email strategy ready for this festive season?


Copyright © 2019 Kenscio Blog. All rights reserved.
iDream theme by Templates Next | Powered by WordPress