Tag: email newsletter

RTP has built several APIs to make it truly platform independent

Hurray! Now RTP has built several APIs to make it truly platform independent.

These are the first of its kind APIs which will help our clients consume the power of Real Time Personalisation without any limitations. You can use any Email Editor, any Email Service Provider, any Email Gateway and still integrate with RTP seamlessly, within seconds.

These APIs will help you get data from any Recommender system you use and show respective recommendations live inside an email. This can be extended to any data available outside the RTP system. The APIs can also be used to extract live data from RTP system.

Some of the APIs can also be used to use the RTP widgets like Timers, Progress Bars, Twitter Feeds, etc. Even without logging into RTP platform. You can make these widgets on the fly & integrate it with any system you use..

Come, make use of these powerful APIs now.


A solution, a saviour, your new best friend: Kenscio ListCleanr

Email marketers have quite something to look forward to this year, as some of their prayers will be answered.

If email marketing were the Garden of Eden, it would certainly have its share of snakes. There are dangers lurking at every corner. Spam traps, bounces, zombie addresses, costs, etc are some of the perils that top the list.

Kenscio Listcleanr

Kenscio ListCleanr is a solution that has been under development at Kenscio labs, to tackle this very challenge. Kenscio identified that a great deal of email marketers in India, get caught up with fixing reputation & deliverability issues, dodging spam traps, and they put quite a good bit of their time and resources struggling to get past spam filters. All of this can hinder a marketer’s ability to concentrate on factors such as engagement, subscriber loyalty, ROI etc.

In a growing market such as India, it is important for email marketers to be able to scale up at the opportune time. However, it is equally important to ensure that they do not end up being classified as spammers by ISPs, and never see the light of an inbox. So rather than being just another SAAS; Kenscio ListCleanr is a catalyst for email marketers in India.

Kenscio ListCleanr leaves almost no room for guess work. Probably this is why our clients have been able to consistently scale up and save upto 40% of their email marketing cost, while they benefit from an impeccable sender reputation.

To learn what ListCleanr can do for you, visit www.listcleanr.com.


Guide to a Better HTML Email Design – Part 19

18. Most Essential things in an email communication

After you have gotten your design right, you must still verify that your message includes these items:

  1. A working unsubscribe mechanism. You want to make it as easy as possible for your recipient to stop hearing from you. Not only is it a CAN-SPAM requirement, but a properly-designed and well-promoted unsubscribe process builds trust with recipients and reduces the likelihood they will report your message as spam.
  2. Your company name and street address (no PO Box allowed) — a requirement of the CAN-SPAM law.

Kenscio recommends marketers to combine this information with other best practices into a custom footer . By combining the above information with a few other useful pieces of information, you can keep all of the housekeeping items bundled together into one neat package. While not all marketers put this information in a footer, most email recipients now expect to find this information at the end of the email. This location obviously makes people scroll to the end of their emails, but having a standard location across all emails is ultimately better for the entire industry.

The footer should include these items:

  1. A quick explanation of how you got the recipient’s email address (e.g., opted in on your site or a partner’s Website, purchased a product from you, etc.).
  2. Your recipient’s email address.
  3. Link to your privacy policy or email policy. You can also put your terms of service link here if appropriate.
  4. A request to be added to the recipient’s address book to ensure delivery, which also helps to ensure images will be turned on.
  5. Update-profile link where the recipient can change the format, frequency or email address.
  6. Your feedback and contact information: phone number and email address
  7. Forward-to-a-friend link.
  8. Subscription link to help people who received your email from a friend and wish to subscribe.

Read earlier blogs on the subject “Guide to a Better HTML Email Design” on Kenscio Blog.



Guide to a Better HTML Email Design – Part 15

14. Phishing and HTML Links


Many email clients are being updated to detect phishing attempts. “Phishing” is the industry nickname for the effort to collect sensitive personal and financial information by sending forged emails that look as if they come from an authorized agency, such as a bank, financial service, ecommerce provider or government agency.
Both Mozilla Thunderbird and AOL 9.0 feature phishing scam detection that will affect how your email is treated. To determine whether an email could be a phishing scam, the client looks for a link in your HTML campaign where the display text is a URL.

If the displayed link is different from the actual URL, the client alerts the user.

Most email service providers encode your URLs for tracking, and change the URL within the <HREF> tag.

<a href=”http://www.yoursite.com”>http://www.yoursite.com</a>

The change might look like this:

<a href=”http://ESP.com/c.html?rtr=on&s=3d2,l8xr,pt,37e5,6bav”>http://www.yoursite.com</a>

To avoid having your emails erroneously tagged as phishing attempts, don’t use a URL as the display text for a link in any HTML emails. Instead, use a word or phrase which describes the link itself.

<a href=”http://www.yoursite.com”>Visit us here</a>

Most of the email clients also mark the mails with Phishing tag, if the email message contains any hardcoded IP addresses in links, instead of domain name.

Hence it is advised to use only domain names in all links.

Now a days more and more ISPs are recommending the email senders to implement DKIM for authentication of the sending domains that actually send the mails, to restrict senders to use the sender address to the email sending domain or DKIM to be setup for each sender address. ISPs give higher preference for such senders for inbox deliverability and provide spam complaint feedback loops.

Hence Marketers are advised to get the DKIM setup for their email infrastructure through their service providers.

Read earlier blogs on the subject “Guide to a Better HTML Email Design” on Kenscio Blog.



Guide to a Better HTML Email Design – Part 14

13. Number of Hyperlinks


The main job of your email is to motivate recipients to click through to your Website. Hyperlinks in an e-commerce email, for example, should not be like in-store retail salespeople — there when you want to be left alone, but nowhere to be found when you need help and are ready to buy.

Be sure to place text, image and navigation links throughout your email so that a customer can’t go anywhere without tripping over a link. Make sure that all images, especially your logo, are clickable links. Consumers are trained to click on images and expect them work.

In fact, it’s been proven time and again that increasing the number of hyperlinks in an email message leads to increased open and click-through rates. Even if you are promoting a single product, you should still have multiple links throughout the email, including your logo, navigation links at the top and bottom of your message and the call-to-action. The key is to make the links relevant to the message and the recipient.

Emails with 25 or more links have an open rate 12% higher than those containing fewer than 25 links, and a click-through rate that was 29% higher than that for emails with fewer than 25 links. However, you should not merely list a bunch of links at the bottom of the email. Doing this could hurt delivery, as it is a common spam tactic.

The more links there are, the greater the chance that one or more will resonate with recipients and motivate them to click through. And while 25 links might sound like a lot, navigation and administrative links in best-practices newsletters can easily reach 15-20 links by themselves.

Although these findings are compelling, it is essential that you conduct a/b split (multi-variate) tests across key variables to determine what works best for your customers and subscribers.


Read earlier blogs on the subject “Guide to a Better HTML Email Design” on Kenscio Blog.


Guide to a Better HTML Email Design – Part 13

12. Preview Panes and Blocked Images


The two advances in email clients are combining to deliver a double whammy to email marketers:

  1. the horizontal/vertical preview panes which allow a reader to view just a narrow strip or square of an email message without actually opening it, and
  2. a blocked-images feature that prevents images from downloading unless the reader requests them. Around 75% of people who use preview panes prefer the horizontal version, while the remaining 25% prefer the vertical version. You can cover both pane configurations by placing the most important information in the top left corner.

Email Newsletter - Blocked Images
The Sprinklr India Newsletter in the Outlook preview pane: although the images are blocked, recipients can preview the email’s contents from the teaser text and a concise subject line.
Individually, each of these features can throw off your open rate and prevent users from seeing your most critical information. In tandem, it means your email performance may be reduced significantly if you don’t redesign your emails to deliver key information as quickly as possible. In fact, you should assume that you have only 2 to 4 inches of space to tell your story and persuade viewers to open your email instead of just previewing it.

Although this has implications for both business and consumer email marketers and publishers, the problem is especially acute for B2B emailers, because a significant portion of their readers are likely using Outlook and Lotus Notes — the two email clients that combine preview panes and blocked images.
Some email industry observers have even attributed drops in open rates to widespread use of blocked images, because an “open” is generally counted when a small, clear image within an email message is called from a Web server. If the image is being blocked, the “open” is not counted.

While most Web-based email clients don’t use preview panes, Yahoo Mail has a relatively new Web client that behaves more like a desktop client with a preview pane and default image-blocking. Yahoo Mail and other Web email clients also use image blocking as a default setting.

Take these steps to make your email more preview-pane/disabled-image friendly:

  1. Redesign the top of your email template so that key content shows in the preview pane even if images are disabled or blocked. Content-oriented newsletters should include headlines or “In This Issue” teasers. Newsletters with banner/image-based ads should switch to text ads and content teasers. Ecommerce and other promotional-type emails should summarize or highlight the key proposition, offer or products right up top.
  2. Study your click-tracking reports to understand where readers are clicking most often. Use this information to determine the best placement of images and links.
  3. Ask to be added to your subscribers’ address book. Images are displayed by default if you’re in the address book for all AOL and Hotmail recipients as well as anyone using Outlook or Outlook Express. Always send from the same address, since that is the address the recipient will add to the address book.
  4. Move less critical administrative information to an Admin Center at the end of the email or newsletter, especially if it draws few clicks. But consider keeping or including text links to key actions below your “In This Issue” or teaser text. At Sprinklr, we saw a fairly high number of newsletter subscribers clicking the “View Message Online” link. So, we kept that and added “Update Profile” and a few other key actions.
  5. Your From and Subject lines become much more important in this new reality. Sixty percent of readers told us they consult subject lines to decide whether they’ll scan the message in the preview pane or just delete it without a glance.
  6. In this new preview-pane format, the From and Subject lines become the top two points of a triangle, with the third point being the top of your newsletter or email. All three have to work together to snag a reader’s eye.
  7. Remember that email clients vary in how they show From and Subject lines in the Inbox. You should keep both to no more than 50 characters each.
  8. Use both text and HTML in advertisements, logos and branding messages rather than live images linked to your Website, such as JPEGs or GIFs. You’ll still be able to deliver key information even to readers whose email clients block images.
  9. Use alt tags that describe an image’s content or action.
  10. Review your HTML coding to make sure it complies with W3C standards.
  11. Review how well your format complies with the quirks and nonstandard rendering of Lotus Notes. Depending on your B2B readership, your Lotus Notes subscriber base might range from a low of 5% to as high as 15%.
  12. Eliminate skyscraper or vertically rectangular ads that go deeper than the pixel equivalent of 3 or 4 inches.

Whether your email subscribers are B2B or B2C, use of the preview pane will only increase. You should act now to redesign your emails for a world of blocked images and small preview panes.


Read earlier blogs on the subject “Guide to a Better HTML Email Design” on Kenscio Blog.



Best Practices on Constructing an Email Newsletter and Improving its Performance

Here are some great ideas to improve your email newsletters for better performance.


Subject line: Use concise subject lines, emphasizing the recipient’s benefit and prompt him/her to take action. Personalization and Individualization with Title, First Name (or Last Name), City, Login Id or Email Id will also greatly benefit.

Editorial for your readers: According to a recent survey, subscribers are engaged more by newsletters with an editorial, than a newsletter without a proper introduction. Another positive effect of the editorial is that you can highlight particular elements of your newsletter to your audience

Directory for a better orientation: If your newsletter consists of several articles, then a link directory is essential. This way your recipients can reach the article they are most interested in reading with one simple click. But make sure you don’t over burden them with too many articles.

Add to address book: Benefit from the positive effects an attractive image can bring you by ensuring that all images and illustrations are directly shown to your subscribers by simply asking your readers to add your email address to their address books. ISPs provides greater deliverability of your newsletter by directly putting them in the inbox of the recipient bypassing spam filters and enable images in the newsletter automatically.

Opportunity to subscribe: If a person receives a forwarded newsletter he/she should immediately have the opportunity to subscribe, so make sure you offer the possibility to subscribe after the obligatory unsubscribe link.

Show the recipient’s email address: State the recipient’s email address to raise the credibility of your email and facilitate readers who receive your newsletter several times to subscribe with the right email address.

Link to profile data: Your recipients should have the chance to update their profile. That way you are you able avoid unnecessary unsubscriptions.

Link to View Online link: Provide a view online link for subscribers whose email servers blocked the images, so that they can visit the landing page directly through their browser.

Engage with your audience: get people encouraged to share travel reviews/ advices / tips / pictures. Offer free reward points for people who help friends and family sign up for our newsletter.

Enable Social Media links: get your subscribers to interact with your social media accounts and share it with their networks.

Enable Forward to a Friend link: get your subscribers to share the email newsletter with their friends and also to invite them to join the newsletter subscription.

Take advantage of every single touch point: Think about every way you can increase subscribers, taking advantage of every contact you have with your customers and prospects. Have a subscription box on every page of your website; at events or in-store promotions ask if the interested person would like to receive the newsletter and preferably obtain permission there and then; add a footer to all staff emails; promote the benefits of signing up by enhancing the subscription value with customer testimonials and offering incentives for sign.


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