Kenscio’s Big Data Solution enables storage, cleansing and analysis of audience and campaign data and use them to optimize campaigns in real-time. This solution helps you to target customers on the basis of their profile, activities and preferences and connect them at every touch point of customer life cycle.
Stores audience and campaign data from multiple information sources (Online, Offline).
Sources third party publishers data and perform data cleansing for media buyers and advertisers.
A central location to access and manage data like mobile identifiers and Cookie ID to create target segments for digital advertisement campaigns.
Optimize the campaign results and help in optimizing the campaign for look-alike audience.