Real Time Personalisation

Do Live Conversation inside Inbox

Real Time Email Content

Real Time Personalisation enables live content in emails even after getting delivered to inbox.

Personalized Email Content

Email content personalization based on subscriber's purchase history, registered locations, personal profile etc.

Higher Engagement

Demonstrated increase in Email engagement through better open rate, CTR and Conversion

Real Time Personalisation

Do Live Conversation inside Inbox

Real Time Email Content

Real Time Personalisation enables live content in emails even after getting delivered to inbox.

Personalized Email Content

Email content personalization based on subscriber's purchase history, registered locations, personal profile etc.

Higher Engagement

Demonstrated increase in Email engagement through better open rate, CTR and Conversion

DID YOU KNOW?

80%
of consumers shopping for mobile phones research online.
83%
of consumers want to purchase in a day!
Purchase Immediacy
is a key factor in customers’ purchase journey.
71%
of consumers commonly look for a store locator in their mobile to find a store.
69%
of consumers expect businesses to be within 5 miles of their location.
Geo-Targeting
based Personalisation is increasingly becoming too important to ignore.
92%
of consumers completely trust Recommendations from people they know.
70%
Trust customer’s reviews/opinions
Social Influence
in purchasing decisions are worthy of marketer’s attention.
70%
of adult Millenials said they can completely or somewhat relate to the psychology of Fear of Missing Out (FOMO), on being explained to them.
FOMO (Fear of Missing Out)
is one crucial aspect of behavioural attributes of new-age customers.

DID YOU KNOW?

80%
of consumers shopping for mobile phones research online.
83%
of consumers want to purchase in a day!
Purchase Immediacy
is a key factor in customers’ purchase journey.
71%
of consumers commonly look for a store locator in their mobile to find a store.
69%
of consumers expect businesses to be within 5 miles of their location.
Geo-Targeting
based Personalisation is increasingly becoming too important to ignore.
92%
of consumers completely trust Recommendations from people they know.
70%
Trust customer’s reviews/opinions
Social Influence
in purchasing decisions are worthy of marketer’s attention.
70%
of adult Millenials said they can completely or somewhat relate to the psychology of Fear of Missing Out (FOMO), on being explained to them.
FOMO (Fear of Missing Out)
is one crucial aspect of behavioural attributes of new-age customers.

Platform Features

Create irresistible, time sensitive content in real-time adding tremendous value to various marketing & promotional activities. RTP offers innovatively designed and customized features that can dynamically change email contents based on the time of opening the Email, location, device used etc. This is more of a contextual Email marketing that can make the Emails more relevant to the readers for a longer period of time.
Countdown Timer

Countdown Timer

A time contextual feature, displays time remaining till the end or start of the deal up to seconds.

Device Based Images

Device Based Images

Display different offers, deals, events etc. based on the device used to read the mail.

Twitter Feeds

Twitter Feeds

Allows showcase of live tweets from official twitter handles in an Email

RSS and API Feeds

RSS and API Feeds

Display live content like user rating, feedback, reviews etc. pulled directly from APIs.

Location Based Images

Location Based Images

Display different offers, deals, events etc. based on the location where the email was viewed.

Video

Video

Displays HTML5 videos or convert videos into animated GIFs supported by Email.

Progress Bar

Progress Bar

Create a visual effect on urgency by showing that time is running out, using a progress bar.

Advanced Analytics

Advanced analytics

Analyze user behavior by tracking location, device, time etc. of reading emails.

Facebook Feeds

Facebook Feeds

Allows showcase of real-time Facebook Feed of official page in an Email

Image Optimiser

Image Optimiser

Run Multivariate testing on several images to select best image and show it to rest of the audience.

Weather Customization

Weather Customization

Enables showcase of real-time weather condition for geo-targeting

Time Based Images

Time Based Images

Display different offers, deals, events etc. based on specific time of the day.

Social Streaming

Social Streaming

Display live content from social media like Facebook, twitter, LinkedIn Pinterest etc.

Multivariate Testing

Multivariate Testing

Allows insertion of dynamic content to optimize the best performing one

Live Website Content

Live Website Content

Display live content like latest products, discounts, prices etc. from website.

Integrated API

Integrated API

Integrate any Email Editor, ESP or Gateways with RTP within seconds for seamless performance

PEOPLE SPEAK

  • How BookMyShow increased its customer engagements & CTR by over 40%?
    With the ever evolving preferences of our large user base, being relevant in terms of the content strategy is imperative. This integration (with RTP) has surged our click-through-rate (CTR) by over 40%, and hence increased conversions and engagement. The more personalized our approach, the more relevant the communication, and eventually better adoption.

    Watch the Full Video here

  • An excerpt from our Award Winning Client Partner’s interview
    It has not only benefitted the business in terms of growth, revenue and volume because of the real-time information, but it also tremendously helped us in engaging with our customers. We realized this not only from the feedback that we get from the customers, we also realized it from the fact that our open rates have gone up as high as 40-50% and the click rate has jumped at almost 100% with the introduction of real-time mailers. Thanks to Kenscio for the real-time mailers. Its really being a boon for Axis Direct.

    Watch the Full Video here

We are hiring! Position: Content Writer/Copy Writer (Bengaluru) Job Description As a Content Writer at #Kenscio, you will have the opportunity to create content and social media activities for a variety of brands across verticals and industries. You will be required to work collaboratively with the other teams in the organization to understand and promote a single corporate message and image. Your Responsibilities  Understand the goal, audience, and message of a campaign and create copy to suit.  Create content marketing strategies for the organization and for its clients  Research, write, edit and proof all levels of copy including headlines and body copy, for all online, offline, external and internal needs.  Write effective content for marketing collateral like brochures, flyers, etc.  Blog Posts - Plan blog posts for the month, write and review, post, and promote the posts across the web  Build and implement social media programs that ensure appropriate messaging is executed online, to support corporate goals, incorporating Facebook, LinkedIn, Twitter, YouTube, Slideshare, Google+, etc.  Monitor social media groups, trends, tools, and applications and recommend actions/next steps.  Monitor and engage in brand-related online conversations.  Monitor the company's social media performance usage reports and tracking search engine results.  Use creative thinking and initiative to analyze site performance metrics and make recommendations on content, site design or features to improve the effectiveness of web content and/or applications.  Respond to social media inquiries about online activities in a timely and courteous fashion.  Provide support to other team members on online promotions (such as Hubspot/Wordpress, Google, AdWords campaigns and email marketing).  Regularly report insights gained from social media monitoring to internal and external stakeholders. Drop us an email at hr@kenscio.com and we will be in touch. #DigitalMarketing #ContentWriting #ContentDevelopment

by Kenscio

We are hiring! Position: Business Development Manager (Mumbai) Minimum Experience Required: 2+ Years Job Description:  Responsible for generating sales for our portfolio of Multi-channel marketing, CRM, Loyalty, Personalization and Recommendation and Digital Communication products, solutions and services.  Accountable for achieving Revenue targets in specified target markets.  Identify, Develop, Nurture, and Qualify sales opportunities in the target markets and close them to sales  Closely interact with the stakeholders and decision makers in the client organization and present a compelling need for our products, solutions, and services.  Work with our internal pre-sales, solution team, and stakeholders to provide a compelling solution to clients and interacting with clients during the entire sales cycle. Desired Skills and Expertise:  Possess strong experience in Sales/Sales management, primarily selling marketing technology products inside and outside of India. It is a pre-requisite that the successful candidate would have deep expertise in selling technology solutions to Heads of Marketing and Technology in the client companies.  Demonstrable experience in sales strategy, business growth through New Business.  Possess demonstrated capability of building strong relationships with C-level executives  Experience of working with geographically diverse/distributed teams will be a plus.  You have the perseverance, persistence and an inherent ability to take NO for an answer (several times a day!) Drop us an email at hr@kenscio.com and we will be in touch with you. #Kenscio #DigitalMarketing #BusinessDevelopment

by Kenscio

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