McMIS is an analytical, technology-driven and AI-based Multi-channel Marketing Platform. Multi-Channel Marketing Intelligence Solution (McMIS) enables you to obtain this single view of your customers.
With a dedicated erudite Data Scientists team and the ability to generate detailed and personalized reports we offer the finest analytical solutions to your marketing campaigns, helping you gather intelligence and build knowledge.
The basic idea is to understand the customers to the core, to assess their various attributes that influence their purchasing decision.
The data acquisition and segmentation are done by analysing the web behaviour of the user, creating a single view of customer demographic, performing relevant micro-segmentation, and creating a smart, targeted marketing communication strategy, etc.
Custom Integration – A centralized platform for managing your complete content creation, curation and delivery.
Visual Reporting – Visual representation of the complex analytical outputs, interactive charts.
Advanced Analytics – In-built Analytical Functionalities including CLV, RFM Analysis, and Cohort Analysis
Automation – Easy synchronization with different database, Powerful API and simple user interface.
In-built Email Editor – Easy to use Email editor, SMS editor and asset store
Amplify powerful utilization of segmentation
engine, target subscribers based on
demographics, psychographics, past
purchases, and email behaviour.
Advanced reporting module in McMIS allows you to analyse relative success rates with various target groups by filtering subscribers based on specific profile data.
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Customers Data Acquired
Conversion Rate per Year
Revenue Generated for Clients
Cohort analysis gives you the view of how specific, unchanging groups of customers behave over the same periods in their respective customer lifecycles. Cohort analysis is a viable technique for online businesses to study customer loyalty trends, predict future revenue and monitor churn. Some essential information like how a cohort behaves over their purchasing decision or how to trigger their purchasing process, etc. can be generated from this Analysis.
This involves dividing the cohort/segment into deeper segments based on their demographics & behaviour. Each customer will then be associated with a string of different clusters. Customers with the same pattern of cluster associations are then grouped together as a micro-segment.
It helps you identify the combination of changes that yields the highest conversion rate. Multivariate tests are performed for a range of campaign changes, including all parts of a campaign offer, content and layout for landing pages, or elements of website processes such as a complete checkout process. The purpose is to measure multiple combinations of attributes that affect customers’ purchasing behaviour. This further reveals important aspects of loyalty marketing that must be addressed while devising the marketing strategy to increase repetitive buying of customers.
Learn how our solutions have tackled challenges for clients across the globe
Gauge email campaign performance in real-time with unprecedented email deliverability intelligence – email open rate, read rate, delete w/o being read rate & the subscriber engagement level. Analyse email campaigns based on content, visuals, infrastructure, links & attachments to ensure higher INBOX placement.
A first-of-its-kind feature that automates Configuration & Set-Up, Infrastructure Details, Authentication & Compliance, IP Reputation & Performance, and Policy & Practices.
Gain a better understanding of the emotional persona of the target audience, find out the keywords/phrases that capture subscriber attention & engagement, pre-test subject lines and project read rates prior email deployment.
Be smarter in driving engagement, improving customer loyalty, increasing revenue by taking the next step to optimize email marketing campaigns. Benchmark and compare engagement metrics, subject lines, creative, segmentation and email send frequencies.