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Leverage Intelligence & Analytics in Multi-channel Marketing

Personalise your campaigns based on unique customer data accumulated from multiple channels.

What is MCMIS?

McMIS is an analytical, technology-driven and AI-based Multi-channel Marketing Platform. Multi-Channel Marketing Intelligence Solution (McMIS) enables you to obtain this single view of your customers.

With a dedicated erudite Data Scientists team and the ability to generate detailed and personalized reports we offer the finest analytical solutions to your marketing campaigns, helping you gather intelligence and build knowledge.

How Does it Work?

The basic idea is to understand the customers to the core, to assess their various attributes that influence their purchasing decision.

The data acquisition and segmentation are done by analysing the web behaviour of the user, creating a single view of customer demographic, performing relevant micro-segmentation, and creating a smart, targeted marketing communication strategy, etc.

At Kenscio, we make best use of leading technology to analyse, enhance, and evolve your marketing efforts. To address the challenge a marketer goes through during recording and studying how customers move through their lifecycles over a period of time, McMIS allows you to study their channel behaviour, activity (or lack of activity) and purchase behaviour in relation to their demographic and psychographic information. It can help in uniting all marketing efforts across paid, owned and earned mediums by integrating customer interaction data with campaign management across multiple channels.

Create a single view of your customers for personalizing your campaign and acquire customers with higher long-term returns by knowing their digital habits.
Leverage precise Segmentation based on custom history, demography and custom attributes.
Use data-driven insights to drive your campaign. Upload, analyse and deploy campaigns only to relevant target audiences for better deliverability.
Import data received from all the communication touchpoints to drive your campaigns through complex analysis and defined parameters.

WHAT ARE THE KEY BENEFITS

Custom Integration – A centralized platform for managing your complete content creation, curation and delivery.

Custom Integration – A centralized platform for managing your complete content creation, curation and delivery.

Visual Reporting – Visual representation of the complex analytical outputs, interactive charts.

Visual Reporting – Visual representation of the complex analytical outputs, interactive charts.

Advanced Analytics – In-built Analytical Functionalities including CLV, RFM Analysis, and Cohort Analysis

Advanced Analytics – In-built Analytical Functionalities including CLV, RFM Analysis, and Cohort Analysis

Automation – Easy synchronization with different database, Powerful API and simple user interface.

Automation – Easy synchronization with different database, Powerful API and simple user interface.

In-built Email Editor – Easy to use Email editor, SMS editor and asset store

In-built Email Editor – Easy to use Email editor, SMS editor and asset store

Amplify powerful utilization of segmentation
engine, target subscribers based on
demographics, psychographics, past
purchases, and email behaviour.

Why should you choose McMIS?

Advanced reporting module in McMIS allows you to analyse relative success rates with various target groups by filtering subscribers based on specific profile data.

Client’s Reviews

Client’s Reviews

We have consistently seen growth and they are a valued partner. I would recommend them to others.

Loream, Ipsum

20+

Customers Data Acquired

20%

Conversion Rate per Year

INR 90+

Product Sale
Revenue Generated for Clients

99

Success
Rate per
Campaign

Customise extensive reports, generated based on list or message data.

Customise extensive reports, generated based on list or message data.

Cohort Analysis

Know your customers digitally and convert them into repeat buyers

Cohort analysis gives you the view of how specific, unchanging groups of customers behave over the same periods in their respective customer lifecycles. Cohort analysis is a viable technique for online businesses to study customer loyalty trends, predict future revenue and monitor churn. Some essential information like how a cohort behaves over their purchasing decision or how to trigger their purchasing process, etc. can be generated from this Analysis.

Customise extensive reports, generated based on list or message data.

Micro-segmentation

Optimize segmentation based on custom history, demography and custom attributes.

This involves dividing the cohort/segment into deeper segments based on their demographics & behaviour. Each customer will then be associated with a string of different clusters. Customers with the same pattern of cluster associations are then grouped together as a micro-segment.

Customise extensive reports, generated based on list or message data.

Multivariate testing

Test different content for multiple elements across one or more campaigns.

It helps you identify the combination of changes that yields the highest conversion rate. Multivariate tests are performed for a range of campaign changes, including all parts of a campaign offer, content and layout for landing pages, or elements of website processes such as a complete checkout process. The purpose is to measure multiple combinations of attributes that affect customers’ purchasing behaviour. This further reveals important aspects of loyalty marketing that must be addressed while devising the marketing strategy to increase repetitive buying of customers.


Case Studies

Learn how our solutions have tackled challenges for clients across the globe

Inbox Tracker

Maximize the Attention, Visibility & Deliverability To Subscribers’ INBOX!

Gauge email campaign performance in real-time with unprecedented email deliverability intelligence – email open rate, read rate, delete w/o being read rate & the subscriber engagement level. Analyse email campaigns based on content, visuals, infrastructure, links & attachments to ensure higher INBOX placement.

Reputation Advisor

Stay Alert of The Any Underlying Issues, Ensuring Maximum Email Deliverability!

A first-of-its-kind feature that automates Configuration & Set-Up, Infrastructure Details, Authentication & Compliance, IP Reputation & Performance, and Policy & Practices.

Subject Line Advisor & Subject Line Predict

Improve Email Subject Lines On-the-go With Data-driven Insights!

Gain a better understanding of the emotional persona of the target audience, find out the keywords/phrases that capture subscriber attention & engagement, pre-test subject lines and project read rates prior email deployment.

Competitive Tracker

Gain an Insider View of Your Competitors’ Email Marketing Strategy!

Be smarter in driving engagement, improving customer loyalty, increasing revenue by taking the next step to optimize email marketing campaigns. Benchmark and compare engagement metrics, subject lines, creative, segmentation and email send frequencies.