Customer Data and Experience Platform (CDXP) is a software platform that allows businesses to maintain a continuous, unified customer database that can be accessed from any system. Data collected from multiple sources and touchpoints can be consolidated and stored into a 360° customer profile in a unified and persistent customer database.
A 360-degree customer profile is created by pulling together data from different sources, cleaning it, and combining it. With the help of the Customer Data and Experience Platform, you can transform raw data into actionable results while empowering your customers to get the best possible customer experience. The platform also manages structured and unstructured data using a single customer identifier and executes hyper-personalized omnichannel communications, which precisely suit customer preferences and behavior.
Kenscio CDXP is a platform formed by forged alliances of SALESManago and Kenscio in May 2021 to cater to the Asia Pacific & Middle East markets. This Marketing & Support Service Partnership enabled us to offer a CDXP with omnichannel capabilities, eliminating issues faced in integration and implementation across verticals.
Our Customer Data and Experience Platform enables businesses to provide customer-centric content based on AI recommendations and create brand awareness while maintaining top-level customer engagement. CDXP is best suited for the following industries: