Customer Data and Experience Platform (CDXP), is a software platform that allows businesses to maintain a continuous, unified customer database which can be accessed from any system. Data collected from multiple sources and touchpoints can be consolidated and stored into a 360° customer profile in a unified and persistent customer database.
Kenscio CDXP is a platform, formed by forged alliances of SALESManago and Kenscio in May 2021 to cater to the Asia Pacific & Middle East markets. This Marketing & Support Services Partnership will enable us to offer a cohesive Customer Data & Experience Platform for omnichannel capabilities eliminating the pain of integration, implementation and servicing faced by the enterprises across verticals.
A 360-degree customer profile is created by pulling together data from different sources, cleaning it, and combining it. With the help of Customer Data and Experience Platform, you can transform raw data into actionable results while empowering your customers to get the best possible customer experience. The platform also manages structured and unstructured data using a single customer identifier and executes hyperpersonalized omnichannel communications, which precisely suit customer preferences and behavior.
With our Customer Data and Experience Platform, we enable businesses to provide customer-centric content based on AI recommendations and create brand awareness while maintaining top-level customer engagement. CDXP is best suited for the following industries: