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Predictive Analytics for Intuitive, Hyper-personalized, & Smarter Targeting

AI/ML-enabled customer purchase behavior prediction for optimizing marketing campaigns

Kenscio Predictive Analytics.

Customer acquisition, engagement, and retention have been the prime objective of marketers across the globe. Considering the fleeting attention span of customers and the complexity of purchase decision-making, marketers have to plan on executing targeted marketing campaigns for a higher ROI.

Designed in collaboration with the University of Essex, Kenscio Predictive Analytics can be leveraged by marketers for devising intuitive, smarter, data-driven campaigns for higher revenue generation. This tool can also be leveraged to reactivate disengaged customers and enhance customer lifetime value as it offers accurate and actionable insights into individual customer buying behavior.

It is invaluable for rolling out highly personalised and targeted customer engagement campaigns. It leverages the latest techniques in the AI and ML toolkit and can be easily embedded into the CRM or marketing platforms through API integration.

Here are the 5 core modules of Kenscio Predictive Analytics.

Customer Lifetime Value

Customer Lifetime Value

This module helps marketers understand and segment the key and valuable customers and thus target them accordingly.

Customer Churn Rate

Customer Churn Rate

Are your customers on the verge of leaving your brand? Having this insight can help you devise retargeting marketing campaigns to win them back.

Customer RFM Profile

Customer RFM Profile

Know your best customers to interact with and plan on highly personalized campaigns to ensure a higher ROI.

Know your best customers to interact with and plan on highly personalized campaigns to ensure a higher ROI.

Know your best customers to interact with and plan on highly personalized campaigns to ensure a higher ROI.

Be aware of when your customers are planning their next purchase. This will help you to send out time-sensitive marketing campaigns.

Campaign Time Optimization

Campaign Time Optimization

Experiencing a higher bounce rate for your marketing campaigns/emails? Leverage Kenscio Predictive Analytics for send time optimization.

More features to look for

More features to look for

Predict Campaign Behavior

This feature helps marketers to gauge the potential customer behaviors such as open and click rate and the likely chance of their purchase.

More features to look for

Recommendation Engine

Kenscio Predictive Analytics leverages the latest ML techniques to enable marketers with greater upselling and cross selling opportunities.

More features to look for

Nudge

Equips marketers to predict the best-suited recommendations for the customers. This helps marketers guiding the customers in the right direction for better customer engagement.