AI/ML-enabled customer purchase behavior prediction for optimizing marketing campaigns
Customer acquisition, engagement, and retention have been the prime objective of marketers across the globe. Considering the fleeting attention span of customers and the complexity of purchase decision-making, marketers have to plan on executing targeted marketing campaigns for a higher ROI.
Designed in collaboration with the University of Essex, Kenscio Predictive Analytics can be leveraged by marketers for devising intuitive, smarter, data-driven campaigns for higher revenue generation. This tool can also be leveraged to reactivate disengaged customers and enhance customer lifetime value as it offers accurate and actionable insights into individual customer buying behavior.
It is invaluable for rolling out highly personalised and targeted customer engagement campaigns. It leverages the latest techniques in the AI and ML toolkit and can be easily embedded into the CRM or marketing platforms through API integration.