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      Do you really know and understand your customer behaviours?

      Know your customer more and do live conversation inside Inbox for a contextual targeting with Kenscio’s Real Time Personalization (RTP) platform.

      What is Real Time Personalization (RTP)?

      Kenscio invented a dynamic email marketing platform, Real Time Personalisation (RTP), which we launched at the Teradata Connect 2014 held in London.

      Create irresistible, time sensitive content in real-time adding tremendous value to various marketing & promotional activities.

      How Does it Work?

      Customers procrastinate on making a purchase on your promotional offers. Creating irresistible, time-sensitive offers, therefore is important.

      Preference of a customer depends on a lot of contextual factors – when and where the email is opened, lifestyle of the customer, which device it is opened from etc.

      RTP offers innovatively designed and customized features that can dynamically change email contents based on the time of opening the Email, location, device used etc. This is more of a contextual Email marketing that can make the Emails more relevant to the readers for a longer period of time.

      Real Time Personalization is the only key to overcome the challenges due to this most shifted marketing landscape of the era or even beyond. Real Time Personalization helps improve email marketing strategies with integrated and data-driven approaches.

      1. Geo targeting. Show content based on customers’ location.
      2. Multivariate split testing of creatives and content in your email..
      3. Schedule multiple images to show at different times of day..
      4. Date and Time of Email opens
      5. Device, browser & operating system of customer.
      6. Location from which it is opened.
      1. Real Time Email Content- Real Time Personalisation enables live content in emails even after getting delivered to inbox. 2. Personalized Email Content -Email content personalization based on subscriber's purchase history, registered locations, personal profile etc. 3. Higher Engagement- Demonstrated increase in Email engagement through better open rate, CTR and Conversion

      How RTP benefits a marketer

      Use data for advanced targeting

      Use data for advanced targeting

      Generate Consumer Insights

      Generate Consumer Insights

      Send personalized and relevant mails

      Send personalized and relevant mails

      Higher customer engagement

      Higher customer engagement

      Context based targeting

      Context based targeting

      Advanced Analytics

      Advanced Analytics

      Create excitement and urgency in your email through time-sensitive content

      Improve your email marketing strategies with RTP’s integrated and data-driven approaches.

      Did you know that 80% of consumers shopping for mobile phones research online while 83% of consumers want to purchase in a day?

      Client’s Reviews

      Client’s Reviews

      We have consistently seen growth and they are a valued partner. I would recommend them to others.

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      71%

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      use a store
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      69%

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      shop within 5
      miles of their
      location.

      92%

      of consumers
      trust in
      shopping
      recommendation

      70%

      Trust
      customer’s
      reviews or opinions online

      PLATFORM FEATURES

      PLATFORM FEATURES

      Countdown Timer

      A time-contextual feature displays time remaining till the end or start of the deal up to seconds.

      PLATFORM FEATURES

      Device Based Images

      Display different offers, deals, events etc. based on the device used to read the mail.

      PLATFORM FEATURES

      Twitter Feeds

      Allows showcase of live tweets from official twitter handles in an Email

      PLATFORM FEATURES

      RSS and API Feeds

      Display live content like user rating, feedback, reviews etc. pulled directly from APIs.

      PLATFORM FEATURES

      Location Based Images

      Display different offers, deals, events etc. based on the location where the email was viewed.

      PLATFORM FEATURES

      Video

      Displays HTML5 videos or convert videos into animated GIFs supported by Email.

      PLATFORM FEATURES

      Progress Bar

      Create a visual effect on urgency by showing that time is running out, using a progress bar.

      PLATFORM FEATURES

      Advanced analytics

      Analyse user behaviour by tracking location, device, time etc. of reading emails.

      PLATFORM FEATURES

      Facebook Feeds

      Allows showcase of real-time Facebook Feed of official page in an Email

      PLATFORM FEATURES

      Image Optimiser

      Run Multivariate testing on several images to select best image and show it to rest of the audience.

      PLATFORM FEATURES

      Weather Customization

      Enables showcase of real-time weather condition for geo-targeting

      PLATFORM FEATURES

      Time Based Images

      Display different offers, deals, events etc. based on specific time of the day.

      PLATFORM FEATURES

      Social Streaming

      Display live content from social media like Facebook, twitter, LinkedIn Pinterest etc.

      PLATFORM FEATURES

      Multivariate Testing

      Allows insertion of dynamic content to optimize the best performing one

      PLATFORM FEATURES

      Live Website Content

      Display live content like latest products, discounts, prices etc. from website.

      PLATFORM FEATURES

      Integrated API

      Integrate any Email Editor, ESP or Gateways with RTP within seconds for seamless performance


      Case Studies

      Learn how our solutions have tackled challenges for clients across the globe

      Inbox Tracker

      Maximize the Attention, Visibility & Deliverability To Subscribers’ INBOX!

      Gauge email campaign performance in real-time with unprecedented email deliverability intelligence – email open rate, read rate, delete w/o being read rate & the subscriber engagement level. Analyse email campaigns based on content, visuals, infrastructure, links & attachments to ensure higher INBOX placement.

      Reputation Advisor

      Stay Alert of The Any Underlying Issues, Ensuring Maximum Email Deliverability!

      A first-of-its-kind feature that automates Configuration & Set-Up, Infrastructure Details, Authentication & Compliance, IP Reputation & Performance, and Policy & Practices.

      Subject Line Advisor & Subject Line Predict

      Improve Email Subject Lines On-the-go With Data-driven Insights!

      Gain a better understanding of the emotional persona of the target audience, find out the keywords/phrases that capture subscriber attention & engagement, pre-test subject lines and project read rates prior email deployment.

      Competitive Tracker

      Gain an Insider View of Your Competitors’ Email Marketing Strategy!

      Be smarter in driving engagement, improving customer loyalty, increasing revenue by taking the next step to optimize email marketing campaigns. Benchmark and compare engagement metrics, subject lines, creative, segmentation and email send frequencies.