Kenscio invented a dynamic email marketing platform, Real Time Personalisation (RTP), which we launched at the Teradata Connect 2014 held in London.
Create irresistible, time sensitive content in real-time adding tremendous value to various marketing & promotional activities.
Customers procrastinate on making a purchase on your promotional offers. Creating irresistible, time-sensitive offers, therefore is important.
Preference of a customer depends on a lot of contextual factors – when and where the email is opened, lifestyle of the customer, which device it is opened from etc.
RTP offers innovatively designed and customized features that can dynamically change email contents based on the time of opening the Email, location, device used etc. This is more of a contextual Email marketing that can make the Emails more relevant to the readers for a longer period of time.
Real Time Personalization is the only key to overcome the challenges due to this most shifted marketing landscape of the era or even beyond. Real Time Personalization helps improve email marketing strategies with integrated and data-driven approaches.
Use data for advanced targeting
Generate Consumer Insights
Send personalized and relevant mails
Higher customer engagement
Context based targeting
Did you know that 80% of consumers shopping for mobile phones research online while 83% of consumers want to purchase in a day?
We have consistently seen growth and they are a valued partner. I would recommend them to others.
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Learn how our solutions have tackled challenges for clients across the globe
Gauge email campaign performance in real-time with unprecedented email deliverability intelligence – email open rate, read rate, delete w/o being read rate & the subscriber engagement level. Analyse email campaigns based on content, visuals, infrastructure, links & attachments to ensure higher INBOX placement.
A first-of-its-kind feature that automates Configuration & Set-Up, Infrastructure Details, Authentication & Compliance, IP Reputation & Performance, and Policy & Practices.
Gain a better understanding of the emotional persona of the target audience, find out the keywords/phrases that capture subscriber attention & engagement, pre-test subject lines and project read rates prior email deployment.
Be smarter in driving engagement, improving customer loyalty, increasing revenue by taking the next step to optimize email marketing campaigns. Benchmark and compare engagement metrics, subject lines, creative, segmentation and email send frequencies.