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Do you really know and understand your customer behaviours?

Know your customer more and do live conversation inside Inbox for a contextual targeting with Kenscio’s Real Time Personalization (RTP) platform.

What is Real Time Personalization (RTP)?

Kenscio invented a dynamic email marketing platform, Real Time Personalisation (RTP), which we launched at the Teradata Connect 2014 held in London.

Create irresistible, time sensitive content in real-time adding tremendous value to various marketing & promotional activities.

How Does it Work?

Customers procrastinate on making a purchase on your promotional offers. Creating irresistible, time-sensitive offers, therefore is important.

Preference of a customer depends on a lot of contextual factors – when and where the email is opened, lifestyle of the customer, which device it is opened from etc.

RTP offers innovatively designed and customized features that can dynamically change email contents based on the time of opening the Email, location, device used etc. This is more of a contextual Email marketing that can make the Emails more relevant to the readers for a longer period of time.

Real Time Personalization is the only key to overcome the challenges due to this most shifted marketing landscape of the era or even beyond. Real Time Personalization helps improve email marketing strategies with integrated and data-driven approaches.

1. Geo targeting. Show content based on customers’ location.
2. Multivariate split testing of creatives and content in your email..
3. Schedule multiple images to show at different times of day..
4. Date and Time of Email opens
5. Device, browser & operating system of customer.
6. Location from which it is opened.
1. Real Time Email Content- Real Time Personalisation enables live content in emails even after getting delivered to inbox. 2. Personalized Email Content -Email content personalization based on subscriber's purchase history, registered locations, personal profile etc. 3. Higher Engagement- Demonstrated increase in Email engagement through better open rate, CTR and Conversion

How RTP benefits a marketer

Use data for advanced targeting

Use data for advanced targeting

Generate Consumer Insights

Generate Consumer Insights

Send personalized and relevant mails

Send personalized and relevant mails

Higher customer engagement

Higher customer engagement

Context based targeting

Context based targeting

Advanced Analytics

Advanced Analytics

Create excitement and urgency in your email through time-sensitive content

Improve your email marketing strategies with RTP’s integrated and data-driven approaches.

Did you know that 80% of consumers shopping for mobile phones research online while 83% of consumers want to purchase in a day?

Client’s Reviews

Client’s Reviews

We have consistently seen growth and they are a valued partner. I would recommend them to others.

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71%

of consumers
use a store
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mobile

69%

of consumers
shop within 5
miles of their
location.

92%

of consumers
trust in
shopping
recommendation

70%

Trust
customer’s
reviews or opinions online

PLATFORM FEATURES

PLATFORM FEATURES

Countdown Timer

A time-contextual feature displays time remaining till the end or start of the deal up to seconds.

PLATFORM FEATURES

Device Based Images

Display different offers, deals, events etc. based on the device used to read the mail.

PLATFORM FEATURES

Twitter Feeds

Allows showcase of live tweets from official twitter handles in an Email

PLATFORM FEATURES

RSS and API Feeds

Display live content like user rating, feedback, reviews etc. pulled directly from APIs.

PLATFORM FEATURES

Location Based Images

Display different offers, deals, events etc. based on the location where the email was viewed.

PLATFORM FEATURES

Video

Displays HTML5 videos or convert videos into animated GIFs supported by Email.

PLATFORM FEATURES

Progress Bar

Create a visual effect on urgency by showing that time is running out, using a progress bar.

PLATFORM FEATURES

Advanced analytics

Analyse user behaviour by tracking location, device, time etc. of reading emails.

PLATFORM FEATURES

Facebook Feeds

Allows showcase of real-time Facebook Feed of official page in an Email

PLATFORM FEATURES

Image Optimiser

Run Multivariate testing on several images to select best image and show it to rest of the audience.

PLATFORM FEATURES

Weather Customization

Enables showcase of real-time weather condition for geo-targeting

PLATFORM FEATURES

Time Based Images

Display different offers, deals, events etc. based on specific time of the day.

PLATFORM FEATURES

Social Streaming

Display live content from social media like Facebook, twitter, LinkedIn Pinterest etc.

PLATFORM FEATURES

Multivariate Testing

Allows insertion of dynamic content to optimize the best performing one

PLATFORM FEATURES

Live Website Content

Display live content like latest products, discounts, prices etc. from website.

PLATFORM FEATURES

Integrated API

Integrate any Email Editor, ESP or Gateways with RTP within seconds for seamless performance


Case Studies

Learn how our solutions have tackled challenges for clients across the globe

Inbox Tracker

Maximize the Attention, Visibility & Deliverability To Subscribers’ INBOX!

Gauge email campaign performance in real-time with unprecedented email deliverability intelligence – email open rate, read rate, delete w/o being read rate & the subscriber engagement level. Analyse email campaigns based on content, visuals, infrastructure, links & attachments to ensure higher INBOX placement.

Reputation Advisor

Stay Alert of The Any Underlying Issues, Ensuring Maximum Email Deliverability!

A first-of-its-kind feature that automates Configuration & Set-Up, Infrastructure Details, Authentication & Compliance, IP Reputation & Performance, and Policy & Practices.

Subject Line Advisor & Subject Line Predict

Improve Email Subject Lines On-the-go With Data-driven Insights!

Gain a better understanding of the emotional persona of the target audience, find out the keywords/phrases that capture subscriber attention & engagement, pre-test subject lines and project read rates prior email deployment.

Competitive Tracker

Gain an Insider View of Your Competitors’ Email Marketing Strategy!

Be smarter in driving engagement, improving customer loyalty, increasing revenue by taking the next step to optimize email marketing campaigns. Benchmark and compare engagement metrics, subject lines, creative, segmentation and email send frequencies.