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Tips to Optimize Your CDP Platform

Tips to Optimize Your CDP Platform

Top Tips to Optimize Your CDP Platform An ideal Customer Data Platform captures data from both online and offline sources….

Email Marketing Metrics Brands Should be Measuring!

Email Marketing Metrics Brands Should be Measuring!

Key Email Marketing Metrics Brands Should be Measuring Introduction Running optimized email marketing campaigns is no easy task. There are…

Managing Single Customer View or 360 Degree View of Customer

Managing Single Customer View or 360 Degree View of Customer

Managing Single Customer View or 360 Degree View of Customer Single Customer View (SCV), also called a “Golden Record” or…

Providing the Best Customer Experience in an Omni-Channel Environment

Providing the Best Customer Experience in an Omni-Channel Environment

Providing the Best Customer Experience in an Omni-Channel Environment We have transitioned from siloed multichannel to connected omnichannel in an…

What Marketers Should Look for When Choosing a CDP Vendor?

What Marketers Should Look for When Choosing a CDP Vendor?

What Marketers Should Look for When Choosing a Customer Data Platform Vendor? Introduction:  The most sought-after tool for a Chief…

Email Marketing Still the King of All Channels

Email Marketing Still the King of All Channels

Why is Email Marketing Still the King of All Channels? For over a decade, email marketing has been the King…

Why is Customer Data Platform (CDP) So Relevant?

Why is Customer Data Platform (CDP) So Relevant?

Why is Customer Data Platform So Relevant? In today’s business world, collecting data and converting it to actionable information is…