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Why is Customer Data Platform (CDP) So Relevant?

Why is Customer Data Platform (CDP) So Relevant?

Why is Customer Data Platform So Relevant? In today’s business world, collecting data and converting it to actionable information is essential for success. According to Forbes, 93% of marketers believe that using customer data as the basis for campaigns can effectively address their business challenges. With CDP, companies can get unified and actionable customer data…

7 Tips to Boost Email Marketing Conversion Rate

7 Tips to Boost Email Marketing Conversion Rate

7 Ways to Increasing Email Conversion Rate One of the most profitable ways of digital marketing is email marketing. Emails can give you a severe ROI (up to 3,800%), but only if your audience converts effectively. The conversion rates for email campaigns can be enhanced through many strategies. This blog will share seven proven plans…

7 Email Campaign Management Tips this 2021

7 Email Campaign Management Tips this 2021

Make Email Campaigns A Success this 2021 Email campaign management has taken several turns, especially during 2020. According to a source, 290+ billion emails get sent daily. The number of emails may rise to 347+ billion by 2023. A question arises here: How can My Email Campaign Become Successful?Inquire with questions: • How can you…

How to Improve Email Deliverability Rates

How to Improve Email Deliverability Rates

7 Ways to Improve Your Email Deliverability To run a successful email campaign, the most crucial aspect is your email deliverability. Email deliverability refers to the ability to deliver emails to subscribers’ inboxes. Your email marketing campaign may fail if it doesn’t reach your intended audience – no matter how good the content or design…

5 Key Email Marketing Trends You Must Adopt in 2021

5 Key Email Marketing Trends You Must Adopt in 2021

Five Trends to Enhance your Email Marketing As the pandemic heightened, businesses had to re-evaluate their strategies and reach out to their existing customers. New working hours, online opportunities, virtual events, etc., became the main channel to inform people via email. Do you think the changes of 2020 will change the way you approach email?…

Leverage AMP for Email to Give Your Consumers a Wholesome Experiences!

Leverage AMP for Email to Give Your Consumers a Wholesome Experiences!

Position a User-first Brand with Kenscio’s Google Accelerated Mobile Pages (AMP) Powered Emails   As soon as Google announced AMP powered Emails earlier this year, the industry got a massive jumpstart! Accelerated Mobile Pages or AMP powered emails are all set to revolutionize the methods of conventional email marketing. Brands like Booking.com and Pinterest are…