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Studies on Color Psychology in Website Design and Branding
Color has a lot of impact. It affects not just how individuals feel, but also what they do. Color psychology can help your business stand out, drive revenue, and even direct users to specific pages or tasks on your website. Visitors’ perceptions of your website are influenced by color. Your brand must employ the proper color combination to convey its message, regardless of what you offer effectively.
Color Psychology
Color psychology aids in the representation of distinct emotions to your audience. It can also persuade (or deter) visitors to do a specific action. You may increase your marketing objective by using specific colors. The science of how colors affect human behavior is known as color psychology. Humans come in contact with a variety of colors daily, and these colors impact our emotions and attitudes.
Our buying decisions are influenced by these colors as well. That’s why it’s critical for brands to choose their logos, retail displays, and website designs judiciously. People determine whether or not they like a thing in less than 90 seconds. As proven by studies, color accounts for 90% of that judgment and boosts brand awareness by up to 80%.
Brands have long recognized that the appropriate colors help them reinforce their image and reputation in the eyes of their customers. Brands can communicate with their colors without having to say anything at all.
Different Ways to Use Color Psychology in Website Design
Website Background: Customers evaluate a company’s website as soon as they land at the homepage. Within 90 seconds of observation, consumers form a subconscious judgment about a person, environment, or product, and 62% to 90% of that evaluation is based just on color. Your website’s background color is the most critical aspect of its design. The text, icons, and buttons will all be colored as specified. This will also affect the readability of your website as per the chosen backdrop color.
Website Headlines: Color psychology is more than just picking the perfect colors. It would help if you chose it, considering the backdrop of your marketing activities. Considerable thought should be given about the color to be utilized and how the customers should be made to feel when they see it. Ensure that your color choices complement your brand’s personality and capture maximum consumers’ attention.
Website Hero Image: A hero image is a large banner image pinned to the homepage’s header section. It’sIt’s the first thing visitors see when they visit a website. If the purpose of your hero image is to increase sales, you should carefully evaluate how colors would affect your potential customers. 85% of buyers’ decisions are influenced by color.
Call to Action Buttons: The goal of your website is to gain more than just brand recognition. Your website must encourage visitors to take action if you want to generate revenues. Signing up for a product trial, subscribing to a newsletter, or executing a purchase are all examples of activities that should be available to your customers.
The color of your call-to-action buttons should stand out and be immediately distinguishable. However, it shouldn’t be misleading to your brand’s actual image. You should be creative and innovative in your approach to designing call-to-action buttons rather than merely mimicking your competitors and other companies. This is the only way to establish an authentic brand reputation and differentiate yourself from the competition.
Website Pop-Ups: Pop-ups as a marketing tool are a great way to improve the visitor experience. They assist your business in reaching out to customers with relevant offers, special deals, and even email sign-up options. It’s another approach to getting visitors involved in your growing process. The colors of the pop-up play an equally important role. A pop-up helps increase brand recognition by up to 80%. As a result, using on-brand colors in your pop-ups is always in the best interest of your business. The use of color in every part of your pop-up design should be carefully evaluated, as it can aid in the conversion of more visitors into leads for your business.
Conclusion
The way your visitors perceive your website is influenced by color psychology. As a result, careful thought should be given to the color combinations used in your website so that they would best express your brand message. And the right message sent across to potential consumers goes a long way in driving revenues, acquiring more customers, and increasing the brand’s reputation.
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