Essential Features of an eCommerce Website
A successful online business requires an eCommerce website. Having one with all eCommerce features is equally important to ensure success. eCommerce websites should provide every method possible for both customers and merchants to conduct successful business transactions.
The following are the top 10 features you need to pay attention to when building an eCommerce website:
⏩Shopping Cart: Any eCommerce store would be incomplete without the shopping cart. Customers will store their products here to complete the checkout process. A flexible cart lets both registered, and guest users check out. Unlike the regular checkout, the guest checkout process does not require the user to sign up for the website, thus expediting the checkout process.
⏩Payment Gateway Integrations: The best eCommerce websites give you a choice between multiple payment gateways by not limiting your options. E-commerce websites rely on it, which means customer experience is greatly affected.
⏩Order Management: With a full-featured order management screen, merchants can quickly get the detailed information regarding buyer cancellation, refunds, check status updates, COD exchanges, and so on. A merchant can utilize the panel for order fulfilment and oversee its completion.
⏩Security: A secure payment gateway makes prepaid shipments more secure since no vital information is stored, including credit card details. Those passwords are hashed and can’t be read by anyone. All websites should enable SSL encryption and protect these servers with state-of-the-art technologies.
⏩Scalable Infrastructure: Your hosting infrastructure must scale when your traffic increases. High latency can decrease transaction rates and cost you money. Use a CDN to improve the site’s performance and for product management. Also, it provides excellent uptime, making sure the website is always available to everyone and at any time.
⏩Mobile Compatibility: Three types of mobile solutions are generally available on great eCommerce websites. The first step involves ensuring that the mobile view is responsive and accommodated accordingly to the device. A WAP template can minimize the website’s size, letting it load faster. Having APIs for building mobile apps is essential since everyone prefers to browse their phones. This is a vital eCommerce feature that drives engagement and traffic on a wide range of channels.
⏩Reports and Analytics: There should be exportable reports that include information regarding orders, customer databases, and product reports. Businesses can use this information to analyze growth. To ensure the brand is promoted correctly, the websites should be pre-integrated with marketing tools and analytics.
⏩Logistics integration: With the integration of logistics services, the merchant and the consumer both get real-time courier updates and order tracking capabilities. It allows users to manage shipments through one panel rather than approaching individual couriers.
⏩Communications and Regular Updates: Your order can be sent and received via the panel. The merchant can follow up on the status of orders, and the same can be made available on the platform.
⏩Content Management Systems: The Content Management System is responsible for adjusting the website’s back end and managing all content on the site, including banners, footers, Policies, and Products.
⏩Conclusion: A good e-commerce website should be user-friendly. Think one step ahead of your competition and keep adding new and user-friendly features to your site.