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Kenscio EMPOWERING
Volume #1 | October 2023
Email Marketing Insights
Your Monthly Digest for the Latest
Email Marketing Trends
Email Marketing Insights
Shruti Deshpande
Shruti Deshpande
Senior Manager - Marketing
Message from the editor
Dear Readers,
Welcome to the inaugural issue of Email Marketing Insights!
We're thrilled to be your go-to source for all things related to email marketing and messaging automation in the Indian market. Each month, we'll bring you the latest trends, case studies, best practices, and tips to help you supercharge your email marketing efforts.
In this volume, we'll dive into the dynamic world of email marketing trends in India. From personalised messaging to data-driven strategies, there's a lot happening in the Indian email marketing landscape. Read on to stay ahead of the curve!
1.
Data + Personalization: Shaping the future of Email Marketing
Explore how a personalised approach by brands to engage customers through data-driven insights is shaping email marketing strategies. Read More
 
2.
Email Marketing: A potent tool for digital marketers
Find out how email marketing continues to be the most critical tool for digital marketers. Read More
Top Stories
 
3.
Impact of AI-Powe#FFFFFF Email Campaigns
Discover how artificial intelligence is revolutionising email marketing. Read More
 
4.
India Inc. pushes for widespread Martech adoption.
To keep up with the rapidly changing digital landscape, Indian organisations mull over the challenges and catalysts for martech adoption in the ET Martequity Summit & Awards '23.
Read More
Trend Watch
Mobile Optimisation is a Must
With the majority of Indians accessing emails on mobile devices, responsive design and mobile-friendly content are non-negotiable.
Learn how to optimise your emails for mobile here.
How a Jewellery Brand Increased its Open Rates by a whopping 160%
Discover the strategies Kenscio employed for a renowned jewellery brand to achieve remarkable success in their email marketing campaigns. Learn from our experience and apply similar tactics to your campaigns.
Read the full case study here.
Featured Case Study
Pro Tips of the Month
Segment, Segment & Segment
Divide your email list into segments based on demographics, behavior, or engagement level to send more targeted campaigns.
Poll Question:
What is the most significant challenge in your email marketing campaigns?
Poll Of The Month
Feedback and Suggestions
We'd love to hear from you! If you have any feedback, suggestions, or topics you'd like us to cover in future issues, please reply to this email or reach out to enquiries@kenscio.com
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We look forward to bringing you more valuable insights in the coming months!
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